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EasyJet plc
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== Competition == As a company with a focus on its core, low-cost airline business, EasyJet shares market competition with notable players in the airline industry operating both in Europe and globally. Competition extended across many services including ancillary services, vacation packages, loyalty programmes cargo services and business travel. According to a Statista report, based on the number of passengers transported, Ryanair Group, easyJet and Lufthansa Group were the top three European airlines in 2020. '''Ryanair:''' Built on a low-cost model and an extensive route network across Europe and North Africa, Ryanair is known for its cost cutting measures, allowing them to compete on discounted ticket prices. The company reported a revenue of β¬1.85bn in the first quarter of 2023 and a profit of over β¬1.4bn over the total FY23, attributed significantly to stronger demand in travel and the companies fuel hedging operations. '''Wizz Air:''' Wizz Air is rapidly expanding into the budget flint market across Europe, competing directly with EasyJet on its short haul flights. The company has expanded significantly in recent years and with its relatively young fleet contributing significantly to reducing operational costs, Wizz Air has established a strong presence in Europe. The company reported a revenue of just β¬808.8m in the first quarter of 2023. '''Air France-KLM Group:''' Air France-KLM is a global brand with a presence in every continent. Its robust network of both short and long haul flights connecting major global cities allows them to compete in various markets of the aviation industry. The company reported a revenue of β¬6.33bn in the first quarter of 2023. '''Lufthansa Group:''' While focusing on a more premium service, Lufthansa and EasyJet compete for market share in many overlapping routes throughout Europe. The company has an extensive network of routes with focus on both long and short haul flights. Lufthansa reported a revenue of β¬7.02bn in the first quarter of 2023, just under its expected value. EasyJet clearly operates in a very competitive landscape. Its closest competitors on market share and services appear to be Ryanair, with its aggressive cost cutting measures and similar route networks, and Whizz Air, whose rapid expansion into Europe compete directly with EasyJet destinations and ticket prices. Competition also comes from travel agencies and booking platforms such as Skyscanner which offer services similar to that of EasyJet Holidays.
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