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Alphabet Inc.
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=== Competitions: === The design of goods and services directly relates Alphabet Inc.’s operations management to the competitive landscape. Products compete against information technologies and online services from other companies. For example, Google Search competes with Microsoft Bing. Also, through Google, Alphabet competes with Apple’s cloud services, consumer electronics, App Store, HomePod, and Siri; Facebook’s social media and digital advertising; eBay’s marketplace advertising; Amazon’s cloud services, Alexa, and consumer electronics; and Samsung’s consumer electronics and Bixby. Other Alphabet competitors include Disney, Netflix, and Sony, which compete with Google’s (and YouTube’s) digital content distribution or video streaming. Moreover, Uber competes with Waymo, which was a self-driving technology project under Google and is now a subsidiary of Alphabet Inc. These competitors affect the technology company’s product design. Thus, the competitive landscape influences this strategic decision area of operations management at Alphabet Inc.
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