Editing Cool Beans (section)

== Business model ==
=== Target product margin: 47-52% ===
[[File:91e014a7707daa787c38f942ab435c7a86ec58b0.png]]

While our product and ingredients give back to the environment, we don’t fancy ourselves a charity, and the business model was set up for success from the get-go. As investors themselves, the leadership team at Cool Beans sought to create a product that had a solid, investible gross margin from the start, and built a lean team of pros to get through the proof of concept phase.

=== Use of the investment ===
Continue to build our Cool Beans brand through digital marketing, social media, and consumer engagement.  

Phase 2 of new product development, expanding our family of products. Expected market launch in 2023.

Enhance our sustainability promise with alternative packaging and ingredient sourcing.