Editing Phoenix Group Holdings plc (section)

=== Summary of TAM, SAM, and SOM for Phoenix Group: ===
{| class="wikitable"
!Metric
!Market Size
!Key Focus Areas
|-
|'''TAM''' (Total Addressable Market)
|'''£1+ trillion'''
|Global life insurance, pensions, retirement solutions
|-
|'''SAM''' (Serviceable Available Market)
|'''£200-400 billion'''
|UK and European closed-book, BPAs, UK retirement solutions
|-
|'''SOM''' (Serviceable Obtainable Market)
|'''£80-120 billion'''
|UK and European closed-book, BPAs, retirement solutions in the UK
|}
Phoenix’s strengths in '''closed-book consolidation''', its expanding '''BPA business''', and '''retirement solutions''' provide it with a substantial and accessible market within the broader insurance and retirement sector. This focus allows it to capitalise on '''predictable cash flows''' from closed books and emerging opportunities in BPAs, while building a foothold in the growing retirement market.