Editing Dooo (section)

==Idea==

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A good haircut can make you feel empowered, but as a woman with short hair, Jess had some traumatising experiences of haircuts, including being forced to shave her hair and being rejected for cuts due to her gender. This made Jess realise the real power of a good ‘dooo’.

We believe many people of varying ages either struggle to get to a salon, have social anxiety or other mental health issues, and really benefit from at-home services. 21%(14.1 million) of people reported a disability in the UK in 2018 and 49% of people reported social anxiety or other mental health issues. Jess created dooo to help everyone get the haircut they want, wherever they want and has a key motive to overcome the inequalities in the hair industry, by pricing haircuts on style instead of gender.

With dooo, users have the power to control where, when and how they get their haircut. Users can connect with the stylist beforehand and express any special requests to tailor the experience to their requirements

dooo will take 20% commission on every haircut, compared to the average salon taking 40-60%. dooo also plans to have a premium membership for stylists and intends to affiliate with insurance and equipment companies.

The investment raised will be spent developing native mobile apps on both IOS and Android; Marketing and PR strategies including a Bristol Launch in Summer 2021; essential staff wages and admin.