Editing MunchFit (section)

==Idea==

<vimeo>527713333</vimeo>

From the humble hustle of a Personal Trainer, our founder Angus launched MunchFit in 2013 to provide a convenient service to fitness enthusiasts - producing nutritious, goal-based meals to support any training goal.

In 2016, MunchFit launched a string of partnerships, making our products available on Planet Organic and Ocado, as well as our fitness cafés at Equinox. Bolstered by a licensing deal with Men’s Health to create its Fuel brand, MunchFit growth continued in 2019 with annual revenue of £1.6M (£-0.2M EBITDA), over 6 times the revenue the company had achieved in 2015.

In June 2020, amid the COVID-19 pandemic, which closed our cafés and outlets, MunchFit recorded revenue of £1.2M (£-0.8M EBITDA). The company responded quickly to market changes, launching MunchFit Meal Plans. Offering nationwide delivery, our meal plans now boast a weekly av. run rate of £15k (P&L +£11k), nearly double the £7.6k run rate (P&L +£5k) MunchFit enjoyed 6 months ago. The average historical spend per customer account is £436.

With investor support, MunchFit plans to:

Grow - grow its meal plans to support thousands of new customers through strategic partnerships.

Innovate - invest in product development and key hires for product and marketing.

Expand - launch five new café sites and target major supermarkets with its Fuel range as a retail product.