Editing Robinhood Markets, Inc. (section)

=== How did the idea of the company come about? ===
The idea of the Robinhood Markets company came to its founders when they realised a deep unfairness in how investing worked. After working with high-frequency trading firms, they saw that Wall Street institutions traded for fractions of a cent, while ordinary people still paid $5–$10 per trade. This made investing unnecessarily expensive and inaccessible for most people.

They also noticed that many younger people wanted to invest but were held back by high fees, minimum balances, and outdated, complicated brokerage platforms. Mobile-first investing didn’t exist, and many felt excluded from the financial system.

In their mission to make investing simple, fair, and available to everyone—not just institutions—the Robinhood Markets company was born.