Editing The Smarter Food Company (section)

==Idea==

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Type 2 Diabetes (T2D) is a serious condition that affects millions of people and risks serious health complications. Pre-diabetics are advised to diet & exercise, but long-term compliance is often low, with many going on to develop T2D. This is a growing problem worldwide.

Our soup, SmarterNaturally, will be easy to incorporate into a diet, aiming to provide a possible long-term sustainable solution. Our license on specially-grown patented broccoli contains higher levels of glucoraphanin which may help to prevent the onset of T2D in pre-diabetic patients.

Research suggests that just one bowl a week of our soup, designed to be both tasty & healthy, could help to lower high blood glucose levels and maintain it. High blood glucose levels is a key risk for developing T2D. Research also indicates our broccoli could help lower cholesterol and may also have other health benefits. Future programmes of human trials have been identified and will need to be carried out to get the evidence required to achieve a health claim.

Once ready, we will aim to sell SmarterNaturally soup B2C, with a subscription model following early commercialisation. We will also explore B2B revenue streams with the potential to sell to food retailers and medical channels.

Funding will be used to grow crop, manufacture & market our soup online, targeting at risk consumers & those looking to make health improvements.