Editing Train Effective (section)

==Idea==

Train Effective delivers a top-class football academy in your pocket.

There are over 270 million football players and 4 billion football fans globally. However, regular elite coaching is reserved for a tiny percentage in professional clubs. Our mission is to use technology to democratise access to elite sports coaching, so every athlete can reach their full potential. With our app, players can train like a pro at home with access to the same technical, tactical and mental content that they'd learn in professional clubs.

Train Effective launched its first freemium online academy in 2019 and has since gained 380,000+ registered users, having grown at a compound monthly rate of over 15% in 2021 with minimal marketing spend. Turnover in 2021 grew by 4x vs 2020 to £502k and financial year '21 revenue was £139,298 with loss of £62,687 (see FAQ). Our platform has received rave reviews with a 4.8* rating on the Apple store and over 3,500 5-star reviews.

Growth into international markets to target a portion of the $25 billion global youth sports market is our next goal as home sports training continues to gain widespread popularity as a result of the pandemic.

We feel that the timing has never been better to democratise access to elite coaching. As content contributor Rio Ferdinand said, "I'm not going to coach just one squad. [With Train Effective], I'm going to coach millions of people".