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Hedge
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==== That being said, we’re not basing our business off of PFOF, period. ==== At best, by encouraging increased trading volume and exploiting your customers, you stand to make roughly $3-5B per year max. During Q1 & Q2 of 2021, periods that experienced some of the highest volume ever recorded in the retail markets, Robinhood was on pace to make ~$2.5B from transaction-related revenue. We’re not looking to max out at $3B in ARR at scale – '''we’re looking to see how we can build Hedge’s product up to reach $10B, $50B, and maybe even $100B in ARR'''. We’re starting by competing with the Robinhood’s & WeBull’s of the space and building to take on Charles Schwab, Fidelity, and other incumbents of institutional finance – most of which haven’t been properly challenged in over a century.
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