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Alphabet Inc.
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=== Risks Specific to the Company === # Alphabet Inc. generates a significant portion of its revenues from advertising, and reduced spending by advertisers, a loss of partners, or new and existing technologies that block ads online and/or affect its ability to customize ads could harm its business. # Alphabet Inc. faces intense competition. If Alphabet Inc. does not continue to innovate and provide products and services that are useful to users, customers, and other partners, Alphabet Inc. may not remain competitive, which could harm its business and operating results. # Its ongoing investment in new businesses, products, services, and technologies is inherently risky, and could divert management attention and harm its financial condition and operating results. # Its revenue growth rate could decline over time, and Alphabet Inc. anticipates downward pressure on its operating margin in the future. # Its intellectual property rights are valuable, and any inability to protect them could reduce the value of its products, services, and brands as well as affect its ability to compete. # Its business depends on strong brands, and failing to maintain and enhance its brands would hurt its ability to expand its base of users, advertisers, customers, content providers, and other partners. # Alphabet Inc. faces a number of manufacturing and supply chain risks that could harm its financial condition, operating results, and prospects. # Interruption to, interference with, or failure of its complex information technology and communications systems could hurt its ability to effectively provide its products and services, which could harm its reputation, financial condition, and operating results. In addition, problems with the design or implementation of its new global enterprise resource planning system could harm its business and operations. # Its international operations expose us to additional risks that could harm its business, its financial condition, and operating results.
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