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== Market == === PODCAST listeners are a massive customer base... === '''As of 2021: 56% of Americans 12β34 listen to podcasts monthly''' * Podcast listening has grown '''29.5%''' in '''3 years''' * There are '''109 million''' monthly podcast listeners in America (there are 69 million Netflix subscribers) * Podcast listeners are '''younger''' and '''more''' '''affluent''' than the average American demographic === The global podcast advertising market is projected to grow at a CAGR of 27.5%: === [[File:382df31d4c8c91e34a966977a81044c458261e7b.png]] '''As if that weren't enough...''' === US Travelers are an even BIGGER market. === Americans took approximately '''93 MILLION''' trips in 2019 (pre-COVID)... those were only the ''international'' trips. * And spent $156.3 Billion on travel abroad. Β * To plan these trips they needed help. For example, in 2019 Trip Advisor alone took in $1.56 Billion in revenue. '''Cerca is poised to capitalize on both of these market segments.'''
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