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Hedge
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=== Broad Overview === There are approximately 209M eligible retail traders in the United States. Of those, about 112M are currently investing and over two-thirds of them (72M+) are now doing so digitally. Digital retail traders, and in particular the socially collaborative ones, are the most rapidly growing sector of the retail trading market. The taboo of discussing one's personal investments has been broken down. As a result, there has been a widespread shift away from traditional media sources and outdated investment models that isolate individual traders from their community. Hedge has 84M readily obtainable users in the market today and is targeted towards socially collaborative traders (34% of the entire retail trading market already) that will grow by >50M from GenZ in the next decade.
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