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Alphabet Inc.
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=== Risks Related to its Industry === # People access the Internet through a variety of platforms and devices that continue to evolve with the advancement of technology and user preferences. If manufacturers and users do not widely adopt versions of its products and services developed for these interfaces, its business could be harmed. # Data privacy and security concerns relating to its technology and its practices could damage its reputation, cause us to incur significant liability, and deter current and potential users or customers from using its products and services. Software bugs or defects, security breaches, and attacks on its systems could result in the improper disclosure and use of user data and interference with its users’ and customers’ ability to use its products and services, harming its business operations and reputation. # Its ongoing investments in safety, security, and content review will likely continue to identify abuse of its platforms and misuse of user data. # Problematic content on its platforms, including low-quality user-generated content, web spam, content farms, and other violations of its guidelines could affect the quality of its services, which could damage its reputation and deter its current and potential users from using its products and services. # Its business depends on continued and unimpeded access to the Internet by us and its users. Internet access providers may be able to restrict, block, degrade, or charge for access to certain of its products and services, which could lead to additional expenses and the loss of users and advertisers.
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