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Phoenix Group Holdings plc
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=== 4. '''Competition and Market Dynamics''' === * '''Intense Competition''': Phoenix faces competition from other insurers, especially in the bulk purchase annuity (BPA) market, where players like '''Legal & General''' and '''Aviva''' have strong market positions. Competition could impact Phoenix’s ability to acquire new business profitably. * '''New Market Entrants''': As Phoenix expands into open-book insurance and retirement solutions, it faces competition from established life insurers and pension providers, which may make it difficult to gain significant market share in these areas.
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