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Darktrace
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=== Factors driving churn === A total of 17 out of 30 surveyed participants are past Darktrace customers. JP Morgan asked these respondents the top reasons for discontinuing the use of Darktrace products to gauge the key factors driving churn in customer base. JP Morgan summarize the responses in Figure 18 below. “High Price” and “Poor product performance” (here “poor product performance” refers to high number of false positives and associated admin burden in managing the alerts, inability to detect serious threats/attacks), poor integration with other security solutions and availability of better alternatives were the commonly cited reasons for discontinuing Darktrace products. '''Figure 18: Top reasons for discontinuing Darktrace products<ref>Source: J.P. Morgan; A total of 17 out of 30 respondents indicated that they discontinued the use of Darktrace products – survey participants were given the option of selecting multiple reasons; *poor product performance includes factors such as high number of false positives, failure to detect serious threats, etc.</ref>''' [[File:Figure 18.png]]
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