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ToneStone
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== Casual music creation on a massive scale == We are '''transforming music creation into a fun and accessible experience for mass casual audiences''', while establishing a major new market category in interactive entertainment. [[File:446a84f07422170554e21f17ef25aefe07766df7.png]] === The Big Picture === At ToneStone, we believe that there is a deep affinity between music and play. We are creating a new form of musical experience that builds on this affinity to provide a path to musical expression for users who have a passion for music - but lack skills and knowledge. Using ToneStone, players can unlock their musical intuition and creativity to a degree they never thought possible. Beyond the commercial promise of ToneStone, we want to bring the joy and fulfillment of musical expression to anyone who wants to partake in it. === 2022 Product Development === In 2022, our core focus is building out our cross-platform musical creativity experience. By the end of the year, we will evolve from a desktop beta to a fully-realized creative experience that can be accessed on desktop, mobile and VR. As we gain users and mature the ToneStone product, we’ll begin to focus on monetization. By standing up a content marketplace and subscriptions, we can deliver even better experiences to our users. [[File:Bd0a405541640eacaec105b9ec4f89eb6382fad.png]] === Longer-Term Product Development === Later on in 2022 and well into 2023, we have plans to extend ToneStone’s creative reach in some exciting new directions: ==== Multiplayer: ==== Collaborate on songs with other ToneStone users—with shared authorship automatically built into the rights profile for each song. ==== Real-time instruments and live streaming: ==== Develop skills in real-time performance with interactive melody and beat generators. Stream your performances live, locally or online. ==== Video creation: ==== Add stills, GIFs and procedural image generators to your deck, and output videos that track the audio content of your song. Perform visuals live, or export music videos of your songs. ==== AI-driven assisted songwriting: ==== Match and extend composing styles by finding ToneStone sounds, effects, and chord progressions to complement and extend your songs. === Web3, Crypto, and NFTs === We are watching for the crypto-media space to mature past its current focus on speculation and collectables, and toward more widespread and accessible tools for delivering secured content. As it does so, ToneStone is uniquely positioned to play a central role in the development of NFTs as an established next-gen creative form factor—driving engagement between artists and their fans. ToneStone provides a secure, flexible file format and delivery system for innovative new forms of music: remixable songs, dynamic soundtracks, and interactive compositions. We expect to partner with one or more crypto music firms in 2022 to explore these opportunities. === Platform Partnerships === Another core focus for the next 1–2 years will be addressing the significant demand from large media, technology, and gaming platforms for rights cleared music content for their creators and developers. ToneStone can provide not only cleared content (created in ToneStone), but a trackable file format and content delivery pipelines. Accordingly, in 2022 and beyond we expect ToneStone to start exploring potential partnerships—wherein content created in ToneStone can be integrated directly into other platforms. These partnerships will increase brand awareness of ToneStone and expand our user base. === The future looks bright === ToneStone is a big, ambitious, and dare we say, radical vision. Given the compelling market trends around other forms of casual creative expression, the appetite for immersive, interactive experiences, and Gen Z’s dedication to music, we believe ToneStone is perfectly positioned to bring casual music creation to the masses, and define the music-creation-as-entertainment experience. [[File:A40d2fa1d5dfd4d87e432c9dd46c2ab25f0789e0.png]]
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