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Mattel, Inc.
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== '''<u>Competitive Advantage</u>''' == '''Portfolio:''' Mattel possesses a strong brand portfolio featuring household names that cater to a wide range of markets like Barbie for young girls, Hot Wheels for young boys and UNO for family fun of all ages. This means that Mattel can target a vast market and gather revenue from a lot of different sources '''Partnerships & Collaboration:''' Mattel has several partnerships with Disney that include multi-year long deals as well as a partnership with their competitors Hasbro which include a Barbie themed Monopoly board in exchange fro Transformers themed UNO cards. These partnerships create more publicity for Mattel and therefore generate a larger brand presence for the company ensuring that Mattel remains relevant in the toy and entertainment industry.
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