Editing Darktrace (section)

==== Impact from new product cycles ====
SMB/mid-market customers (with shorter sales cycles) tend to adopt new products first, causing a temporary dip in average contract ARR; this is followed by a gradual increase in ARR as larger enterprise deals are closed – the dip in average contract ARR during 2019-1H21 (see Figure 20) is explained by the roll-out of new product modules (Cyber AI analyst, Antigena Email, etc.) in 2019. With Darktrace expected to roll out the ‘Prevent’ product suite around Jun-22, the company expects average contract ARR to go through a similar transition (dip followed by gradual increase) from early FY23.