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=== Valuation: Fair value of 168p per share === Its base case DCF-based valuation indicates a share price of 168p per share, significant upside from the current share price. Following a de-rating, MMAG’s FY22e EV/EBITDA of 4.6x represents a discount to other UK consumer-facing online companies, but the uniqueness of MMAG’s business model and category exposure means there are few direct peers with which to satisfactorily compare its valuation.
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