Editing Rivian Automotive, Inc. (section)

==Competitor Comparison==
Competition in the electric automobile industry has been increasingly competitive over the past few years with an increasing trend of electrical transport due to sustainability, with sales of EV exceeding 10 million. The main competitors of Rivian are other electric car companies including Tesla, the Lucid group, and Li Auto.  
===='''Tesla'''  ====
Tesla is known for being a pioneer in the EV market and was founded in 2003. It is the biggest EV company by market capitalisation with a market cap of 629.52 billion. It has wide range of electrical vehicles catering to various customer segments. The company has an automotive segment which includes the design, development, manufacturing, sales and leasing of electrical vehicles and automotive regulatory credit. The company has segments including Automotive, Energy Generation and Storage.
===='''Lucid group Inc'''  ====
Lucid Group Inc. is a technology and automotive company that focuses on designing, manufacturing, developing, and selling electric vehicles with a main focus on in-house technology innovation. They also develop energy storage systems for electric vehicles and supply automakers with battery systems for electric vehicles. They specialise in high-end electro-powered sports cars, with a market cap of 15.71 billion. They are best known for Lucid Air, with the second model Lucid Gravity SUV which is scheduled to launch in 2024.
===='''Li Auto'''  ====
Li Auto is a Chinese EV manufacturer, with a market cap of 23.21 billion. The company sells premium smart electric SUV vehicles as the main pioneer in China which has successfully commercialised extended range electrical vehicles in China. The company focuses on next-generation electric vehicle technology and smart vehicle solutions. The products have been categorised into SUV, MPV and sedan segments.