Editing Robinhood Markets, Inc. (section)

=== Who’s the target audience of the company’s flagship product? ===
The app is especially tailored for a cohort we’ll call “The DIY Wealth-Starter” — those who are younger, mobile-first, and eager to take control of their investing journey with minimal traditional barriers.

'''Who they are:''' Younger retail investors (mainly Millennials and Gen Z) with smaller account balances, looking for a quick, simple way to begin investing without high fees or complicated onboarding.

'''Ultimate goal:''' To build wealth independently — avoiding reliance on legacy advisers or expensive brokers — and to access the markets on their own terms.

'''Main approach:''' They rely on a low-cost, self-directed mobile investing app to start small (fractional shares, no or low minimums), trade whenever convenient, learn by doing, and gradually grow their portfolio over time.