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L'Oréal S.A.
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==== Key Takeaways: ==== * Both L'Oréal and Estée Lauder are giants in the beauty industry, but they have slightly different brand focuses and target markets. * L'Oréal has a more extensive brand portfolio, catering to a broader range of consumers across different price points. * Estée Lauder specializes in luxury and prestige brands, with a strong emphasis on quality and innovation. * Both companies are investing in sustainability, digital transformation, and engaging consumers online. * Both Estée Lauder and L'Oréal are major players in the cosmetics industry, known for their premium brands and diverse product ranges. * Estée Lauder's growth and revenue surge contrast L'Oréal's position as the largest cosmetics company. * Both companies utilize e-commerce, influencer marketing, and traditional promotions for global expansion and customer engagement. This analysis demonstrates the strengths, strategies, and growth trajectories of Estée Lauder and L'Oréal, highlighting their positions within the competitive cosmetics market.
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