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XRP
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== Market == To analyse the Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) for XRP, we need to consider the markets Ripple aims to disrupt or improve, primarily global remittance and cross-border payments. However, precise figures for XRP's TAM, SAM, and SOM are speculative and depend on various dynamic factors, including market adoption rates, regulatory environments, and competition. Here's an overview: === Total Addressable Market (TAM) === The TAM for XRP would be the entire global market for cross-border payments and remittances. According to the World Bank, global remittances alone were over $700 billion in recent years. The broader cross-border payment market, including corporate and institutional transactions, is significantly larger. The Bank for International Settlements (BIS) estimates that the daily global FX market turnover is over $6 trillion. However, not all of this is addressable by XRP due to various factors like regulatory restrictions and market preferences. === Serviceable Available Market (SAM) === SAM for XRP is the portion of the TAM that can be realistically served by Ripple's technology and XRP as a bridge currency. This includes markets and regions where digital assets are legally accepted for financial transactions and where Ripple has or can establish a presence. It also includes the subset of the global remittance and payment market that is open to blockchain and cryptocurrency solutions. === Serviceable Obtainable Market (SOM) === SOM is the portion of the SAM that XRP can realistically capture in the foreseeable future. This considers the current adoption rate of XRP, competition from other cryptocurrencies and traditional banking systems, regulatory hurdles, and Ripple's own business and partnership strategies. Given the highly competitive and rapidly evolving nature of the cryptocurrency market, along with regulatory uncertainties, quantifying SOM accurately is challenging.
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