Editing Formula One Group (section)

=== Growth of F1<ref>https://frontofficesports.com/newsletter/the-unstoppable-rise-of-formula-1/</ref> ===
F1's recently renewed three-year agreement with ESPN is reportedly valued between $75 to $90 million annually, showcasing a notable increase from the current deal's $5 million per year. While this amount might seem modest when compared to the NBA's massive $2.6 billion yearly contract with Turner and ESPN, the F1 deal represents a significant step forward from its previous value. Both Amazon and Comcast also submitted bids, with rumors suggesting that Amazon's bid hovered around $100 million annually.

Starting in 2018, Formula One has witnessed a consistent rise in the average viewership per race in the United States, escalating from around half a million viewers in 2018 to nearly 1.5 million during the 2022 circuit.
{| class="wikitable"
|+
|'''Year'''
|'''Number of viewers per race'''
|-
|2018
|547,722
|-
|2019
|672,000
|-
|2020
|608,000
|-
|2021
|934,000
|-
|2022
|1,400,000
|}
The significant 47% increase just in 2021 alone has played a crucial role in boosting Formula One's financial achievements. As indicated by the latest filings, the Formula One Group managed to generate $360 million in revenue during the first quarter of 2022, marking a remarkable 100% surge compared to the corresponding period in 2021. This growth in audiences also attratcs sponsor such as SalesForce, DHL, Rolex, amaco, AWS, MSC Cruises, Qatar Airways, Liqui Moly, and Heineken.