Editing MINNA (section)

== Traction ==

=== Organic growth ===
Since our launch in 2015, MINNA has grown organically by bootstrapping, without any outside investment. We have scaled steadily by reinvesting back into the business and dedicating ourselves to building sustainable relationships with our artisan partners. 

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=== We're omnichannel ===
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We have a multi-channel sales approach that sets us apart from many of our D2C only contemporaries.

=== A customized wholesale experience ===
In 2020 we moved away from the traditional wholesale model. Instead, we’ve maintained key partnerships with top wholesale accounts, by offering co-branded exclusive products and completely customized collections.

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=== A growing e-commerce market ===
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With little marketing spend we've been able to attract a loyal and returning customer base.

=== Hospitality and residential trade partners ===
We've already been tapped by some of the most exclusive hospitality and residential designers in the world, offering both our inline catalog as well as bespoke offerings.

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=== Brick & mortar ===
We opened our first storefront in 2017 in our hometown of Hudson, NY. We’ve established ourselves as expert curators, bringing additional like-minded brands to our brick-and-mortar and e-commerce experiences. Our shop attracts locals, tourists, and designers, alike.