Editing HOKO

==Summary<ref name=":0">Source: Crowdcube.</ref>==

Using a tech-focussed approach HOKO is striving to become the market leader in residential architecture. HOKO provides quality architecture for homeowners, at scale, by keeping the whole process under one roof. HOKO has seen 143% CAGR and 970% client acquisition growth since it launched in 2019.

* HOKO has achieved a CAGR of 143.73% from 2019 to 2021.
* HOKO is helping hundreds of people improve their homes.
* Average star rating of 4.9/5 on HOUZZ, won the Best of Houzz Service Award in 2020 and 2021.
* HOKO has Beta tested 2 new revenue streams - HOKO Build and HOKO Shop.

==Idea<ref name=":0" />==

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HOKO is a turnkey home remodelling service for homeowners. Hoko believes that homeowners are often forgotten by the architecture industry. Hoko ais ocused exclusively on extensions and home alterations in a UK market expected to hit £47 billion in 2021.

Hoko has custom built Robotic Process Automation (RPA) and a unique business model to control the renovation process, getting the most out of its Architects and all aspects of the project delivery, from construction to interior design.

Since its launch in 2019, HOKO has grown from a small Glasgow firm to employ 30 people, operating throughout the UK, picking up awards and great reviews along the way. HOKO has a CAGR of 143.73% from 2019 to 2021 (2021 revenue of £368k, EBITDA -£156k) with a focus on lifetime value to capitalise on its traction.

In 2020, HOKO launched in London, Bristol and Birmingham; in 2021, HOKO launched in Edinburgh, Stirling, Brighton and Inverness. As the company grows, it is helping hundreds of people improve their homes.

Its client base has increased by 970% since HOKO launched to 246 clients to date. HOKO has introduced additional revenue streams; HOKO can now build the projects it designs through carefully chosen partnerships with local contractors and offer full interior design packages.

HOKO aims to make the company the first household name for residential architecture.

==Team<ref name=":0" />==

HOKO is powered by a clear purpose: the perfect client experience.

This north star galvanises its team and ensures every decision HOKO makes keeps the company on track whilst giving the company the confidence to make fast decisions and adapt as HOKO strives for global domination.

Danny Campbell - CEO

Danny is an unusual Architect. In a profession that favours big commercial projects over homeowners, Danny has found his life’s purpose. Through fearless ambition and overflowing enthusiasm, HOKO is tackling a multi-faceted opportunity with the potential to become a household name for residential Architecture.

Simon Martin - Technical Director

Simon was HOKO’s first hire and has been the backbone of the technical output and innovation at the forefront of its service. Having worked in a big practice for almost 15 years before joining HOKO, Simon knows the pitfalls and balances Danny’s energy with pragmatism and composure.

Fraser Stewart - Architectural Director

Fraser is its Architectural Director. With charisma bursting from every pore Fraser takes the lead in the Architectural team, ensuring all of its Architects stay on-mission and every client has an experience that they will want to tell their friends about.
==Risks<ref name=":0" />==
As with any investment, investing in HOKO carries a level of risk. Overall, based on the key risks highlighted below, the degree of risk associated with an investment in HOKO is higher than in a company that's trading on a public market.
===Early-stage investment===
HOKO is at one of the earliest stages of the business lifecycle, and the failure rate of companies at that stage is usually much higher than those at a later stage.
===Illiquid investment===
The number of transactions in shares of private companies is usually significantly lower than in public companies, typically resulting in it taking longer to sell shares in private companies at a price that is at least equal to the price that the shares were bought at. Accordingly, the HOKO investment opportunity is considered to be higher risk than more liquid companies.

== References and notes ==
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