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In-house Media Production: Manchester United operates its own media production unit to create original content, including documentaries, interviews and behind-the-scenes footage. This content helps to engage fans and enhance the club's brand image.
In-house Media Production: Manchester United operates its own media production unit to create original content, including documentaries, interviews and behind-the-scenes footage. This content helps to engage fans and enhance the club's brand image.
== Revenue Breakdown ==
[[File:Screenshot 2023-08-08 155758.png|thumb|448x448px]]
==== Most recent year ====
For the fiscal year 2022, Manchester United's revenue was dominated by commercial and broadcasting revenue at 44.21% and 36.84% respectively, while matchday revenue contributed to 18.95% of the total revenue. In terms of commercial revenue, sponsorships were the major source of income at approximately £147 million while retail, merchandising, apparel and products licensing revenue contributed to approximately £110 million.<ref name=":3" />
[[File:Screenshot 2023-08-09 153831.png|thumb|406x406px]]
==== Matchday Revenue (Last 3 Years) ====
Matchday revenue has contributed to an average of 12.68% to Manchester United's total revenue since the 2019-20 season (2020 fiscal year), excluding the anomalous 2020-21 season (2021 fiscal year). Matchday revenue in that fiscal year only contributed to 1.44% of the total revenue due to games being played behind closed doors as part of a governmental COVID-19 prevention measure, thus restricting all matchday spectators until the last quarter of the season, where the stadium was opened at partial capacity. The Old Trafford Museum and Megastore also closed with the stadium which further decreased matchday revenue. Finally, another impact of COVID-19 prevention measures and consequential international travel restrictions on matchday revenues was the canceled pre-season tour at the beginning of the fiscal year.
The Stadium, Museum and Megastore re-opened towards the beginning of the 2022 fiscal year while the international pre-season tour returned at the start of the 2023 fiscal year<ref>https://www.manutd.com/en/news/detail/man-utd-pre-season-fixtures-dates-and-kick-off-times-ahead-of-2022-23-season</ref>, contributing to a 1460% increase in matchday revenue in the most recent year.
==== Commercial Revenue (Last 3 Years) ====
Commercial revenue has contributed to an average of 48.67% to Manchester United's total revenue since the 2020 fiscal year. Despite governmental COVID-19 prevention measures such as the closure of the stadium and its associated facilities and the cancellation of the 2020 pre-season tour affecting merchandise and apparel sales, commercial revenues only decreased by approximately 17% (as opposed to the 92.10% decrease in matchday revenues). This difference is arguably due to contract agreements with sponsors made before the COVID-19 pandemic, such as a £750 million payment over 10 years by sports apparel sponsor Adidas beginning in the 2016 fiscal year. Moreover, sales made through websites such as "United Direct", the official online store, helped offset losses from the closure of the Megastore.
A £42.5 million increase in sponsorship revenue in the 2022 fiscal year could be attributed to the reopening of the tadium, Museum and Megastore, as well as a new training kit deal with Tezos, announced in February 2022.
==== Broadcasting Revenue (Last 3 Years) ====
Broadcasting revenue has contributed to an average of 38.65% to Manchester United's total revenue since the 2020 fiscal year. COVID-19 policies arguably had an opposite effect on broadcasting revenue to commercial and matchday revenue during the 2021 fiscal year due to the increase in spectators watching broadcasted games as a result of stadium closures. Moreover, there was a significant increase in the number of televised games due to the men's first team's participation in the UEFA Champions League and Europa League, where United reached the final in the latter. This, along with the strong performance of the first team throughout the season contributed to the 81.75% growth in broadcasting revenue over the year. This large growth rate could also be partially due to the 2019-20 season being completed in July 2020 as a result of a COVID-19-induced break in spring 2020, thus decreasing the number of games in the 2020 fiscal year while simultaneously increasing the number of games in the following year.
Broadcasting revenue fell by approximately 16% in the 2022 fiscal year, which could be attributed to the shorter UEFA competition run, where the men's first team only reached the Round of 16 in the UEFA Champions League<ref>https://www.uefa.com/uefachampionsleague/history/seasons/2022/</ref>.
{| class="wikitable"
|-
!Year End Date
!6/30/2016
!6/30/2017
!6/30/2018
!6/30/2019
!6/30/2020
!6/30/2021
!6/30/2022
|-
! colspan="8" |All Values in £000
|-
|'''<u>Commercial Revenue</u>'''
|'''<u>268,318</u>'''
|'''<u>275,471</u>'''
|'''<u>275,835</u>'''
|'''<u>275,093</u>'''
|'''<u>279,044</u>'''
|'''<u>232,205</u>'''
|'''<u>257,820</u>'''
|-
|'''Sponsorships'''
|'''160,110'''
|'''162,339'''
|'''172,982'''
|'''173,010'''
|'''182,709'''
|'''140,209'''
|'''147,881'''
|-
|'''Retail & Merchandise'''
|'''108,208'''
|'''113,132'''
|'''102,853'''
|'''102,083'''
|'''96,335'''
|'''91,996'''
|'''109,939'''
|-
|Proportion
|52.07%
|47.40%
|46.77%
|43.87%
|54.82%
|46.99%
|44.21%
|-
|''Growth over Prior Year''
|''36.25%''
|''2.67%''
|''0.13%''
|''(0.27%)''
|''1.44%''
|''(16.79%)''
|''11.03%''
|-
|
|
|
|
|
|
|
|
|-
|'''<u>Broadcasting Revenue</u>'''
|'''<u>140,440</u>'''
|'''<u>194,098</u>'''
|'''<u>204,137</u>'''
|'''<u>241,210</u>'''
|'''<u>140,203</u>'''
|'''<u>254,815</u>'''
|'''<u>214,847</u>'''
|-
|Proportion
|27.25%
|33.40%
|34.61%
|38.46%
|27.54%
|51.57%
|36.84%
|-
|''Growth over Prior Year''
|''30.44%''
|''38.21%''
|''5.17%''
|''18.16%''
|''(41.88%)''
|''81.75%''
|''(15.69%)''
|-
|
|
|
|
|
|
|
|
|-
|'''<u>Matchday Revenue</u>'''
|'''<u>106,587</u>'''
|'''<u>111,635</u>'''
|'''<u>109,786</u>'''
|'''<u>110,819</u>'''
|'''<u>89,794</u>'''
|'''<u>7,097</u>'''
|'''<u>110,534</u>'''
|-
|Proportion
|20.68%
|19.21%
|18.62%
|17.67%
|17.64%
|1.44%
|18.95%
|-
|''Growth over Prior Year''
|''17.67%''
|''4.74%''
|''(1.66%)''
|''0.94%''
|''(18.97%)''
|''(92.10%)''
|''1457.47%''
|-
|
|
|
|
|
|
|
|
|-
|'''<u>Total Revenue</u>'''
|'''<u>515,345</u>'''
|'''<u>581,254</u>'''
|'''<u>589,758</u>'''
|'''<u>627,122</u>'''
|'''<u>509,041</u>'''
|'''<u>494,117</u>'''
|'''<u>583,201</u>'''
|}


== Offerings ==
== Offerings ==
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The Serviceable Available Market (SAM) refers specifically to the lucrative English football market. This market, known for its immense popularity and widespread following, had a valuation of around 468 million British pounds in the year 2019.<ref>https://www.statista.com/topics/3156/football-in-the-uk/#topicOverview</ref>
The Serviceable Available Market (SAM) refers specifically to the lucrative English football market. This market, known for its immense popularity and widespread following, had a valuation of around 468 million British pounds in the year 2019.<ref>https://www.statista.com/topics/3156/football-in-the-uk/#topicOverview</ref>


== Market Growth ==
== Competition ==
The market for football clubs is growing which can be seen from the big increases in the market values of the teams. When Forbes valued the top 20 teams in 2022, they found an average value of $2.53 billion, whereas the average value of the top 20 years this year (2023) is $2.89 billion which is a 14% increase. Furthermore, revenues increased by 2.5% to an average of $496 million per team.<ref name=":4">https://www.forbes.com/lists/soccer-valuations/?sh=4144e3c2198b</ref> As the most watched and most popular sport in the world, it is clear that there is high demand and this shows in the numbers and growth of football team companies. Manchester United is the second most valuable team in the world, after Real Madrid, and it is the most valuable team in the English Premier League.
{| class="wikitable"
|+
!Rank
!Team
!League
!Country
!Current Value
!1-year value change
!Revenue
|-
|1
|Real Madrid
|La Liga
|Spain
|$6.07 B
| +19%
|$807 M
|-
|2
|Manchester United
|Premier League
|England
|$6 B
| +30%
|$779 M
|-
|3
|Barcelona
|La Liga
|Spain
|$5.51 B
| +10%
|$721 M
|-
|4
|Liverpool
|Premier League
|England
|$5.29 B
| +19%
|$793 M
|-
|5
|Manchester City
|Premier League
|England
|$4.99 B
| +18%
|$815 M
|}
<ref name=":4" />
 
Manchester United enjoys a commanding position in the football market as seen in the table above and is the undisputed leader in the UK in terms of market value. However this may be subject to change since for the last 5 years their local rival Manchester City has consistently performed better, finishing higher in points in the English Premier League, and receives strong financial sponsorship from Etihad Airways. Manchester United may be dethroned in the future by its domestic competitors listed below.


=== '''Domestic competitors''' ===
=== '''Domestic competitors''' ===
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==== '''Cliff Baty''' – Chief Financial Officer and Director ====
==== '''Cliff Baty''' – Chief Financial Officer and Director ====
[[File:95f74f4c-d718-4966-b26b-3e8810119d36 thumb.jpg|thumb]]
[[File:95f74f4c-d718-4966-b26b-3e8810119d36 thumb.jpg|thumb]]
Cliff Baty is the Company's Chief Financial Officer. He was appointed in March 2016 and was appointed to the Board of Directors in December 2017. He is responsible for managing all aspects of financial reporting and financial control of the Company. Prior to joining the Company, Mr. Baty served as Chief Financial Officer and member of the Board of Directors of Sportech plc, a leading pool betting operator and technology supplier, from 2013 to 2016. Prior to Sportech, he worked at Ladbrokes plc from 2006 to 2013 in a number of senior finance roles including Finance Director of its eGaming and International businesses, as well as Ladbrokes businesses in Spain, Italy and South Africa. Before that he was Group Financial Controller of Hilton Group plc from 2004 to 2006. He qualified as a Chartered Accountant with Ernst & Young, where he worked for 10 years. He received a Bachelor of Arts degree in Chemistry from Oriel College, Oxford University in 1992.<ref name=":0" />[[File:1569690640667.jpg|thumb|184x184px]]
Cliff Baty is the Company's Chief Financial Officer. He was appointed in March 2016 and was appointed to the Board of Directors in December 2017. He is responsible for managing all aspects of financial reporting and financial control of the Company. Prior to joining the Company, Mr. Baty served as Chief Financial Officer and member of the Board of Directors of Sportech plc, a leading pool betting operator and technology supplier, from 2013 to 2016. Prior to Sportech, he worked at Ladbrokes plc from 2006 to 2013 in a number of senior finance roles including Finance Director of its eGaming and International businesses, as well as Ladbrokes businesses in Spain, Italy and South Africa. Before that he was Group Financial Controller of Hilton Group plc from 2004 to 2006. He qualified as a Chartered Accountant with Ernst & Young, where he worked for 10 years. He received a Bachelor of Arts degree in Chemistry from Oriel College, Oxford University in 1992.<ref name=":0" />
 
==== '''Patrick Stewart''' – Chief Legal Officer / General Counsel and Director ====
==== '''Patrick Stewart''' – Chief Legal Officer / General Counsel and Director ====
Patrick Stewart is the Company’s Chief Legal Officer / General Counsel and has been with Manchester United since 2006. He is responsible for managing the Company's legal and regulatory affairs as well as its relationships with football stakeholders. Having been nominated by the European Club Association, Patrick was appointed as an arbitrator at the Cthe company'st of Arbitration for Sport in Switzerland in 2018. Prior to joining the Company, he worked for two leading UK commercial law firms and TEAM Marketing AG, the Swiss sports marketing agency responsible for selling the commercial rights to the UEFA Champions League. Patrick studied at the University of Glasgow and the Johannes Gutenberg-Universität Mainz (Germany) and received a Bachelor of Laws (Honthe company'ss) Degree in 1994, before qualifying as a solicitor in 1997.<ref name=":0" />[[File:Kg-800.jpg|thumb|138x138px]]
[[File:1569690640667.jpg|thumb|184x184px|[[File:Kg-800.jpg|thumb|138x138px]]]]
[[File:H7z7fugco0afmdxsu4ah.jpg|thumb|204x204px|[[File:Sqlndfgk5mca9byt7glk.jpg|thumb|235x235px]][[File:Download.jpg|thumb|222x222px]]]]
[[File:Robert leitao.jpg|thumb|217x217px]]
Patrick Stewart is the Company’s Chief Legal Officer / General Counsel and has been with Manchester United since 2006. He is responsible for managing the Company's legal and regulatory affairs as well as its relationships with football stakeholders. Having been nominated by the European Club Association, Patrick was appointed as an arbitrator at the Cthe company'st of Arbitration for Sport in Switzerland in 2018. Prior to joining the Company, he worked for two leading UK commercial law firms and TEAM Marketing AG, the Swiss sports marketing agency responsible for selling the commercial rights to the UEFA Champions League. Patrick studied at the University of Glasgow and the Johannes Gutenberg-Universität Mainz (Germany) and received a Bachelor of Laws (Honthe company'ss) Degree in 1994, before qualifying as a solicitor in 1997.<ref name=":0" />
 
==== '''Kevin Glazer''' – Director ====
==== '''Kevin Glazer''' – Director ====
Kevin Glazer is a Director of the Company. He is currently a director of Red Football Limited and a director of Manchester United Limited.  He is currently the Chairman of Glazer Properties. Mr. Glazer graduated from Ithaca College in 1984 with a Bachelor of Arts degree.<ref name=":0" />  
Kevin Glazer is a Director of the Company. He is currently a director of Red Football Limited and a director of Manchester United Limited.  He is currently the Chairman of Glazer Properties. Mr. Glazer graduated from Ithaca College in 1984 with a Bachelor of Arts degree.<ref name=":0" />  


==== '''Bryan Glazer''' – Director ====
==== '''Bryan Glazer''' – Director ====
[[File:H7z7fugco0afmdxsu4ah.jpg|thumb|204x204px]]
Bryan Glazer is a Director of the Company. He is currently a director of Red Football Limited and Manchester United Limited. He is the CoChairman of the Tampa Bay Buccaneers and also serves on the NFL's Digital Media Committee. Mr. Glazer serves on the board of directors of the Glazer Children's Museum. He received a bachelor's degree from the American University in Washington, D.C., in 1986 and received his law degree from Whittier College School of Law in 1989.<ref name=":0" />
Bryan Glazer is a Director of the Company. He is currently a director of Red Football Limited and Manchester United Limited. He is the CoChairman of the Tampa Bay Buccaneers and also serves on the NFL's Digital Media Committee. Mr. Glazer serves on the board of directors of the Glazer Children's Museum. He received a bachelor's degree from the American University in Washington, D.C., in 1986 and received his law degree from Whittier College School of Law in 1989.<ref name=":0" />[[File:Sqlndfgk5mca9byt7glk.jpg|thumb|235x235px]]
 
==== '''Darcie Glazer Kassewitz''' – Director ====
==== '''Darcie Glazer Kassewitz''' – Director ====
Darcie Glazer Kassewitz, is a Director of the Company. She is currently a director of Red Football Limited. Ms. Glazer Kassewitz is the President of the Glazer Vision Foundation. She graduated cum laude from the American University in 1990 and received a law degree in 1993 from Suffolk Law School.<ref name=":0" />[[File:Download.jpg|thumb|222x222px]]
Darcie Glazer Kassewitz, is a Director of the Company. She is currently a director of Red Football Limited. Ms. Glazer Kassewitz is the President of the Glazer Vision Foundation. She graduated cum laude from the American University in 1990 and received a law degree in 1993 from Suffolk Law School.<ref name=":0" />
 
==== '''Edward Glazer''' – Director ====
==== '''Edward Glazer''' – Director ====
Edward Glazer is a Director of the Company. He is currently a non-executive director of Red Football Limited. He is Co-Chairman of the Tampa Bay Buccaneers and Chairman of US Property Trust and US Auto Trust. Mr. Glazer is also the co-President of the Glazer Family Foundation. Mr. Glazer received a bachelor’s degree from Ithaca College in 1992.<ref name=":0" />[[File:Robert leitao.jpg|thumb|217x217px]]
Edward Glazer is a Director of the Company. He is currently a non-executive director of Red Football Limited. He is Co-Chairman of the Tampa Bay Buccaneers and Chairman of US Property Trust and US Auto Trust. Mr. Glazer is also the co-President of the Glazer Family Foundation. Mr. Glazer received a bachelor’s degree from Ithaca College in 1992.<ref name=":0" />
 
==== '''Robert Leitão''' – Independent Director ====
==== '''Robert Leitão''' – Independent Director ====
Robert Leitão is Managing Partner of Rothschild & Co Gestion, the top holding company of the Rothschild & Co Group, and Co-Chairman of the Rothschild & Co Group Executive Committee. He is also Head of Rothschild & Co’s Global Advisory business, worldwide, and Chief Executive of NM Rothschild & Sons.
Robert Leitão is Managing Partner of Rothschild & Co Gestion, the top holding company of the Rothschild & Co Group, and Co-Chairman of the Rothschild & Co Group Executive Committee. He is also Head of Rothschild & Co’s Global Advisory business, worldwide, and Chief Executive of NM Rothschild & Sons.
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John Hooks is an Independent Director of the Company. He has been in the luxury fashion industry for over 40 years and has held positions in some of the sector's most influential companies. After graduating from Oxford University, he entered the fashion industry through Gruppo Finanziario Tessile (GFT) in Turin, Italy. For three years he was commercial director for the prêt-à-porter collection of Valentino.  From 1988 to 1994, based in Hong Kong, he was responsible for the establishment of GFT's regional subsidiaries in Japan, South Korea, Taiwan, Hong Kong, Australia as well as in mainland China (in 1988, the first major foreign fashion company to establish a direct presence in that country). From 1995 to 2000 he was Commercial and Retail Director of Jil Sander in Hamburg, Germany. In 2000, Mr. Hooks joined Giorgio Armani as Group Commercial and Marketing Director, considerably expanding the company's global wholesale and retail network. He was subsequently appointed Deputy Chairman of the Giorgio Armani Group.  From 2011 to 2014 he was Group President of Ralph Lauren Europe and the Middle East.  Mr. Hooks is currently CEO of Pacific Global Management (PGM). He is also on the board of Miroglio Fashion and is a senior advisor to McKinsey & Company.<ref name=":0" />
John Hooks is an Independent Director of the Company. He has been in the luxury fashion industry for over 40 years and has held positions in some of the sector's most influential companies. After graduating from Oxford University, he entered the fashion industry through Gruppo Finanziario Tessile (GFT) in Turin, Italy. For three years he was commercial director for the prêt-à-porter collection of Valentino.  From 1988 to 1994, based in Hong Kong, he was responsible for the establishment of GFT's regional subsidiaries in Japan, South Korea, Taiwan, Hong Kong, Australia as well as in mainland China (in 1988, the first major foreign fashion company to establish a direct presence in that country). From 1995 to 2000 he was Commercial and Retail Director of Jil Sander in Hamburg, Germany. In 2000, Mr. Hooks joined Giorgio Armani as Group Commercial and Marketing Director, considerably expanding the company's global wholesale and retail network. He was subsequently appointed Deputy Chairman of the Giorgio Armani Group.  From 2011 to 2014 he was Group President of Ralph Lauren Europe and the Middle East.  Mr. Hooks is currently CEO of Pacific Global Management (PGM). He is also on the board of Miroglio Fashion and is a senior advisor to McKinsey & Company.<ref name=":0" />


== Ownership Structure<ref>https://capital.com/manchester-united-shareholder-who-owns-most-manu-stock</ref> ==
== Ownership [[Structure]] ==
[[File:Screenshot 2023-08-09 155730.png|thumb|421x421px]]
As of 7 December 2022, Manchester United is owned by a combination of both retail and institutional shareholders. The Glazer family, who contribute to all the retail shareholders, own 11,424,939 shares worth approximately £203.4 million, thus contributing to 74.79% of all total shares.
 
Institutional shareholders own 41,537,439 shares, or 25.21% of the company. The five largest institutional shareholders are:


* Chicago-based '''Ariel Investments''' (11,424,939 shares / 6.93%),
== Potential changes in Ownership Structure ==
* UK-based '''Lindsell Train''' (10,925,176 shares / 6.63%),
* '''Massachusetts Financial Services''' (4,233,354 shares / 2.57%),
* London-based '''Marathon Asset Management''' (2,185,908 shares / 1.33%),
* New York-based '''Senvest Management''' (1,720,739 shares / 1.04%).
The remaining 6.71% of shares are owned by other institutional shareholders.


=== Potential Changes in Ownership Structure ===
=== Bidding war ===
Manchester United FC is currently accepting bids for the sale of the club. The current owners value the club at 6 billion pounds. There are two bidders who are currently in the lead. The first bid is led by Sir Jim Ratcliffe, the CEO of Ineos group and the richest man in the UK, and the second one is led by Sheikh Jassim of Qatar, who also owns the French league winners- Paris St. Germain. Both bids have their advantages. The one led by Sir Jim Ratcliffe is appealing as it is led by a British person who has known and loved the club ever since he was a child. There is also the fact that the fans are sick of the club's American ownership which has been running the club simply as a cash cow rather than as a football club determined to win trophies. A local citizen owning the club thus has a huge fan backing. He also plans to purchase only a part of the club with the Glazer family maintaining a minority stake. On the other hand, the Qatari group has nearly unlimited funds and have already promised to keep aside funds for the stadium redevelopment and new player acquisitions. They alo own several other football clubs and such a deal has a potential for achieving positive synergy. It involves completely buying out the cub and wiping its debt clean for an estimated bid price of 5.5 billion pounds.<ref>https://www.standard.co.uk/sport/football/man-utd-takeover-explained-bidders-cost-deadline-tonight-b1060705.html<nowiki/>https://www.manchestereveningnews.co.uk/sport/football/football-news/manchester-united-takeover-news-live-27334126</ref>
Manchester United FC is currently accepting bids for the sale of the club. The current owners value the club at 6 billion pounds. There are two bidders who are currently in the lead. The first bid is led by Sir Jim Ratcliffe, the CEO of Ineos group and the richest man in the UK, and the second one is led by Sheikh Jassim of Qatar, who also owns the French league winners- Paris St. Germain. Both bids have their advantages. The one led by Sir Jim Ratcliffe is appealing as it is led by a British person who has known and loved the club ever since he was a child. There is also the fact that the fans are sick of the club's American ownership which has been running the club simply as a cash cow rather than as a football club determined to win trophies. A local citizen owning the club thus has a huge fan backing. He also plans to purchase only a part of the club with the Glazer family maintaining a minority stake. On the other hand, the Qatari group has nearly unlimited funds and have already promised to keep aside funds for the stadium redevelopment and new player acquisitions. They alo own several other football clubs and such a deal has a potential for achieving positive synergy. It involves completely buying out the cub and wiping its debt clean for an estimated bid price of 5.5 billion pounds.<ref>https://www.standard.co.uk/sport/football/man-utd-takeover-explained-bidders-cost-deadline-tonight-b1060705.html<nowiki/>https://www.manchestereveningnews.co.uk/sport/football/football-news/manchester-united-takeover-news-live-27334126</ref>


== Corporate Strategy ==
== Financials ==
'''Expanding Portfolio of Sponsors'''


Manchester United are well-positioned to continue to secure sponsorships with leading brands. Manchester United have historically implemented a proactive approach to identifying, securing and supporting sponsors. During fiscal year 2019, they announced eight new regional and global sponsorship partnerships, the replacement of one global partnership, a conversion of one regional sponsorship to a global partnership as well as extensions to five global partnerships and three regional partnerships.
=== Revenue Breakdown ===
[[File:Screenshot 2023-08-08 155758.png|thumb|448x448px]]
For the fiscal year 2022, Manchester United had


'''Exploit New Media and Content Opportunities'''
=== Historic ===
 
The rapid shift of media consumption towards internet, mobile and social media platforms presents us with multiple growth opportunities and new revenue streams. Manchester United’s digital media platforms, applications and social media channels, are expected to become one of the primary methods by which we engage and transact with our followers around the world. They continue to Manchester United have wholly-owned MUTV ensuring that there are both a greater degree of control over the production, distribution and quality of proprietary content and better insight into how to evolve digital media strategy as they continue to develop and roll out carefully targeted new products and services.
 
'''Further Develop Retail, Merchandising, Apparel and Product Licensing Business'''
 
Currently, Manchester United has a 10-year agreement with adidas with respect to the global technical sponsorship and dual-branded licensing rights, which began on 1 August 2015. The agreement with adidas does not include the rights with respect to mono-branded licensing rights or the right to create and operate Manchester United branded soccer schools, physical retail channels and e-commerce retail channels. In the future, Manchester United plans to invest to expand their portfolio of product licensees to enhance the range of product offerings available to followers. Additionally, they may also seek to refine how to segment the different elements of this business. Manchester United may also increase focus on developing these rights more proactively, alone or with other partners.<ref>https://ir.manutd.com/company-information/business-strategy.aspx</ref>
 
'''Matchday'''
 
Old Trafford is one of the world's iconic sports venues. It currently seats 74,140 and is the largest football club stadium in the UK. Manchester United has averaged over 99% of attendance capacity for our Premier League matches in each of the last 21 years. Matchday revenue will vary from year to year as a result of the number of home games played and the performance of the first team in various competitions. Matchday revenue was £110.8 million, £109.8 million and £111.6 million for each of the years ended 30 June 2019, 2018 and 2017, respectively.<ref>https://ir.manutd.com/company-information/business-model.aspx</ref>
 
== SWOT Analysis ==
 
=== Strengths: ===
Social media following- Manchester United is the third most followed club on social media platforms (142 million followers) and has the highest following among the English clubs. <ref>https://www.goal.com/en-gb/news/which-football-teams-have-most-fans/1qmg4j3457wvh1kxkb7qbdo7qn</ref> This can lead to greater sales of its various offerings, such as match tickets and merchandises.
 
International presence- MUFC have managed to gain a large following in the two major Asian growth markets, i.e., India and China.
 
Wealth- The club is the second most valuable club in the world, with an annual revenue of 589 million pounds..<ref>https://www.forbes.com/teams/manchester-united/</ref>
 
History- It is the most successful club in English football and has won the English Premier League 20 times. It has also achieved glory at the world stage, winning the UEFA Champions League three times.
 
=== Weaknesses: ===
Infrastructure- It has a declining infrastructure, with stadium leaks, mice infestations and torn seats.<ref name=":2">https://www.sportingnews.com/uk/football/news/why-glazers-blamed-manchester-united-decline-explain-reasons/gp9ygs5vwhjiq3ltwqkurch4</ref>
 
Ballooning debt- The club was bought as a Leverage By-Out target and this process involves taking on significant debt to acquire the target, with the club having paid an estimated 743 million pounds in interest payments, since they were taken over by the Glazers.<ref name=":2" />
 
Poor recruitment- The club has recently made huge losses on player investments by buying expensive players which have not lived up to their hypes, specifically Paul Pogba and Harry Maguire, who were bought for 89 million pounds and 80 million pounds respectively
 
=== Opportunities: ===
Tapping into growing markets- Having a large international presence and some of the most famous former players as club legends, they can use these international markets as sales channels and earn revenues through merchandise sales and streaming deals.
 
Rebuilding under new manager- Bringing in Erik Ten Haag as the new manager can change the play style of the club and having a manager with a plan can change everything in terms of the success the club can have with trophies. This has been evident as Manchester United finally managed to win the Carabao Cup last season.
 
=== Threats: ===
Disruption under acquisition- The potential acquisition might take time to take hold and may have a downside in the short run while the club adjusts to is new structure.
 
Growth of local rivals- MUFC is quickly losing its place as the kings of Manchester having lost 6 out of its last 7 Manchester derbies, while Manchester City also became the only English team to win the treble since Manchester United in 1999.
 
Threats from Asian leagues- The growth of football in Asia has led to rapid growth of leagues, especially the Saudi league, which has fewer Financial Fair Play rules to follow and is now poaching top players from English clubs, such as Cristiano Ronaldo from MUFC.
 
== Projects ==
Manchester United is currently undergoing a lot of changes. It employed a  new manager last year who is revolutionizing the club's strategies. He has brought with him new training styles which adopt modern football coaching techniques. Some of them involve technological improvements, such as the use of analytics and drones to record and improve player performances. <ref>https://www.skysports.com/football/news/11667/12658459/reporter-notebook-new-manchester-united-boss-erik-ten-hag-making-his-mark-at-old-trafford</ref> He is also implementing a new adaptive playing style which involves changing tactic depending on opponents. The manager is also making major changes to the squad, by building a younger squad that can become the core of the team for a longer period of time. He has gotten rid of older players, such as Cristiano Ronaldo and David De Gea, and is looking to get rid of others like Harry Maguire. He is giving more central roles to younger players with leadership potential, such as Marcus Rashford. He is also developing academy players and bringing them up to the first team, players such as Alejandro Garnacho and Facundo Pellistri. He has also bought young players such as Rasmus Højlund and Andre Onana to strengthen the core of the team.
 
The club is also planning major renovations or a rebuild of their 113 year old stadium, Old Trafford, potentially increasing the stadium capacity and hence the ticket revenues. They are also evaluating building a hotel in the stadium premises which would attract a larger HNW crowd to attend the games.<ref>https://www.manchestereveningnews.co.uk/sport/football/man-united-old-trafford-plans-26585627</ref> The club is also leading the development of its women's team, thus taking advantage of a highly growing football sector. They have also signed a new 900 million pound 10 year kit deal with Adidas.<ref>https://www.reuters.com/business/retail-consumer/manchester-united-renews-adidas-partnership-another-10-years-2023-07-31/</ref>They are also building their own broadcasting app, MUTV, where they display highlights, friendlies and other club related content.
 
== Financials<ref name=":3">https://ir.manutd.com/~/media/Files/M/Manutd-IR/documents/manu-20f-2022-09-24.pdf</ref> ==


=== Historic ===
==== Most recent year ====
==== Most recent year ====
For the fiscal year 2022, Manchester United recorded a net loss of £115.5 million. The annual revenue was £583.2 million, an increase of approximately 18% on the last fiscal year.  
For the fiscal year 2022, Manchester United recorded a net loss of $153.75 million. The annual revenue was $776.3 million, an increase of approximately 17% on the last fiscal year.  


==== Previous Three Years ====
==== Previous Three Years ====
Over the last three years (2020-2022), total revenues has grown at a cumulative annual growth rate (CAGR) of 6%. However, over the same period, the firm has consistently recorded a net loss, growing at a CAGR of 73%. Operating income has been consistently negative over this period, indicating that the income generated is insufficient to cover operating expenses.  
Over the last three years (2020-2022), total revenues has grown at a cumulative annual growth rate (CAGR) of 6%. However, over the same period, the firm has consistently recorded a net loss, growing at a CAGR of 73%. Operating income has been consistently negative over this period, indicating that the income generated isn't enough to cover operating expenses.  
 
==== Income Statement (Last 7 Years) ====
{| class="wikitable"
{| class="wikitable"
|+Historic Financials (The last 10 years)
!Year
!1
!2
!3
!4
!5
!6
!7
!8
!9
!10
|-
|-
!Year End Date
|Year end date
!6/30/2016
|6/30/2013
!6/30/2017
|6/30/2014
!6/30/2018
|6/30/2015
!6/30/2019
|6/30/2016
!6/30/2020
|6/30/2017
!6/30/2021
|6/30/2018
!6/30/2022
|6/30/2019
|6/30/2020
|6/30/2021
|6/30/2022
|-
|-
! colspan="8" |All Values in £000
| colspan="11" |'''Income Statement'''
|-
|-
|'''Revenue'''
|Revenues ($'000)
|'''515,345'''
|569,682
|'''581,254'''
|704,556
|'''589,758'''
|622,666
|'''627,122'''
|764,346
|'''509,041'''
|737,336
|'''494,117'''
|794,281
|'''583,201'''
|811,592
|641,601
|665,714
|776,289
|-
|-
|''Growth over Prior Year''
|Net Income ($'000)
|''30.41%''
|229,401
|''12.79%''
|38,768
|''1.46%''
|(1,410)
|''6.34%''
|53,945
|''(18.83%)''
|49,738
|''(2.93%)''
|(50,678)
|''18.03%''
|24,435
|(29,283)
|(124,241)
|(153,753)
|-
|-
|
| colspan="11" |'''Balance Sheet'''
|
|
|
|
|
|
|
|-
|-
|Operating Expenses
|Total Assets ($'000)
|(436,709)
|1,696,467
|(511,315)
|2,079,560
|(564,006)
|2,045,236
|(602,936)
|1,934,323
|(522,204)
|1,992,273
|(538,424)
|2,039,617
|(692,520)
|1,901,726
|-
|1,712,974
|'''Operating Profit'''
|1,740,639
|'''68,850'''
|1,571,985
|'''80,865'''
|'''43,871'''
|'''49,985'''
|'''5,221'''
|'''(36,926)'''
|'''(87,384)'''
|-
|''Margin''
|''13.36%''
|''13.91%''
|''7.44%''
|''7.97%''
|''1.03%''
|''(7.47%)''
|''(14.98%)''
|-
|
|
|
|
|
|
|
|
|-
|'''EBITDA'''
|'''233,283'''
|'''199,348'''
|'''176,804'''
|'''185,789'''
|'''132,136'''
|'''95,050'''
|'''81,149'''
|-
|''Margin''
|''45.27%''
|''34.30%''
|''29.98%''
|''29.63%''
|''25.96%''
|''19.24%''
|''13.91%''
|-
|
|
|
|
|
|
|
|
|-
|Depreciation Expense
|(10,079)
|(10,228)
|(10,755)
|(12,850)
|(18,543)
|(14,959)
|(14,314)
|-
|Amortisation Expense
|(88,009)
|(124,434)
|(138,380)
|(129,154)
|(126,756)
|(124,398)
|(151,462)
|-
|Exceptional Items
|(15,135)
|4,753
|(1,917)
|(19,599)
|0
|0
|(24,692)
|-
|Net Financial Income
|20,017
|(24,277)
|(18,038)
|(22,509)
|(26,039)
|12,899
|(62,239)
|-
|Other Income
|(91,244)
|10,926
|18,119
|25,799
|18,384
|7,381
|21,935
|-
|'''EBIT'''
|'''48,833'''
|'''56,088'''
|'''25,833'''
|'''27,476'''
|'''(20,818)'''
|'''(24,027)'''
|'''(149,623)'''
|-
|''Margin''
|''9.48%''
|''9.65%''
|''4.38%''
|''4.38%''
|''(4.09%)''
|''(4.86%)''
|''(25.66%)''
|-
|
|
|
|
|
|
|
|
|-
|Income Tax Expense
|(12,584)
|(17,379)
|(63,462)
|(8,595)
|(2,415)
|(68,189)
|34,113
|-
|'''Net Income'''
|'''36,371'''
|'''39,209'''
|'''(37,629)'''
|'''18,881'''
|'''(23,233)'''
|'''(92,216)'''
|'''(115,510)'''
|-
|''Margin''
|''7.06%''
|''6.75%''
|''(6.38%)''
|''3.01%''
|''(4.56%)''
|''(18.66%)''
|''(19.81%)''
|-
|
|
|
|
|
|
|
|
|-
|Other Comprehensive Income
|(37,718)
|1,606
|3,713
|(7,986)
|2,979
|22,129
|3,861
|-
|'''Total Comprehensive Income'''
|'''(1,347)'''
|'''40,815'''
|'''(33,916)'''
|'''10,895'''
|'''(20,254)'''
|'''(70,087)'''
|'''(111,649)'''
|-
|''Margin''
|''(0.26%)''
|''7.02%''
|''(5.75%)''
|''1.74%''
|''(3.98%)''
|''(14.18%)''
|''(19.14%)''
|}
|}


==== Balance Sheet (Last 7 Years) ====
[[File:Net Income .png|500x500px]]
{| class="wikitable"
|-
!Year End Date
!6/30/2016
!6/30/2017
!6/30/2018
!6/30/2019
!6/30/2020
!6/30/2021
!6/30/2022
|-
! colspan="8" |All Values in £000
|-
| colspan="8" |'''<u>Assets</u>'''
|-
| colspan="8" |'''Current Assets'''
|-
|Inventories
|926
|1,637
|1,416
|2,130
|2,186
|2,080
|2,200
|-
|Prepayments
|0
|13,500
|10,862
|13,030
|6,503
|7,407
|15,534
|-
|Contract Assets
|0
|28,755
|38,018
|39,532
|45,966
|40,544
|36,239
|-
|Trade & Other Receivables
|128,657
|61,477
|119,180
|25,039
|116,224
|50,830
|50,779
|-
|Income Tax Receivables
|0
|0
|800
|643
|1,214
|1,108
|4,590
|-
|Derivative Financial Instruments
|7,888
|3,218
|1,159
|312
|1,174
|318
|6,597
|-
|Cash & Cash Equivalents
|229,194
|290,267
|242,022
|307,637
|51,539
|110,658
|121,223
|-
|'''Total Current Assets'''
|'''366,665'''
|'''398,854'''
|'''413,457'''
|'''1,496,525'''
|'''224,806'''
|'''212,945'''
|'''237,162'''
|-
|
|
|
|
|
|
|
|
|-
| colspan="8" |'''Non-Current Assets'''
|-
|Property, Plant & Equipment
|245,714
|244,738
|245,401
|246,032
|254,439
|247,059
|242,661
|-
|Right-of-use Assets
|0
|13,966
|13,836
|0
|4,559
|4,383
|4,072
|-
|Investment Properties
|13,447
|717,544
|799,640
|24,979
|20,827
|20,553
|20,273
|-
|Intangible Assets
|665,634
|141,485
|63,332
|768,857
|775,170
|754,467
|754,467
|-
|Deferred Tax Assets
|145,460
|15,399
|4,724
|58,415
|58,362
|0
|0
|-
|Trade Receivables
|11,223
|0
|547
|9,889
|43,694
|20,404
|29,757
|-
|Derivative Financial Instruments
|3,760
|1,666
|4,807
|30
|1,609
|499
|16,642
|-
|'''Total Non-Current Assets'''
|'''1,085,238'''
|'''1,134,798'''
|'''1,132,287'''
|'''1,108,202'''
|'''1,158,660'''
|'''1,047,365'''
|'''1,056,503'''
|-
|
|
|
|
|
|
|
|
|-
|<u>'''Total Assets'''</u>
|<u>'''1,451,903'''</u>
|<u>'''1,533,652'''</u>
|<u>'''1,545,744'''</u>
|<u>'''1,496,525'''</u>
|<u>'''1,383,466'''</u>
|<u>'''1,260,310'''</u>
|<u>'''1,293,665'''</u>
|-
|
|
|
|
|
|
|
|
|-
| colspan="8" |'''<u>Liabilities</u>'''
|-
| colspan="8" |'''Current Liabilities'''
|-
|Contract Liabilities
|188,844
|203,445
|180,512
|190,146
|171,574
|117,984
|165,847
|-
|Trade & Other Payables
|199,668
|190,315
|267,996
|230,386
|216,093
|192,661
|220,587
|-
|Income Tax Liabilities
|6,867
|9,772
|3,874
|2,859
|4,005
|6,036
|0
|-
|Borrowings
|5,564
|5,724
|9,074
|5,453
|5,605
|65,187
|105,757
|-
|Lease Liabilities
|0
|0
|0
|0
|1,067
|1,257
|1,561
|-
|Derivative Financial Liabilities
|2,800
|1,253
|0
|0
|0
|262
|32
|-
|Provisions
|0
|0
|0
|0
|0
|645
|1,058
|-
|'''Total Current Liabilities'''
|'''403,743'''
|'''410,509'''
|'''461,456'''
|'''428,844'''
|'''398,344'''
|'''384,032'''
|'''494,822'''
|-
|
|
|
|
|
|
|
|
|-
| colspan="8" |'''Non-Current Liabilities'''
|-
|Deferred Tax Liabilities
|14,364
|21,536
|29,134
|31,865
|31,337
|35,546
|7,402
|-
|Contract Liabilities
|38,899
|39,648
|37,085
|33,354
|18,759
|22,942
|16,697
|-
|Trade & Other Payables
|41,450
|83,587
|104,271
|79,183
|51,322
|67,517
|102,347
|-
|Borrowings
|484,528
|497,630
|486,694
|505,779
|520,010
|465,049
|530,365
|-
|Lease Liabilities
|0
|0
|0
|0
|3,326
|3,083
|2,869
|-
|Derivative Financial Liabilities
|10,637
|655
|0
|2,298
|9,136
|5,472
|49
|-
|Provisions
|0
|0
|0
|0
|0
|4,157
|11,586
|-
|'''Total Non-Current Liabilities'''
|'''589,878'''
|'''643,056'''
|'''657,184'''
|'''652,479'''
|'''633,890'''
|'''603,766'''
|'''671,315'''
|-
|
|
|
|
|
|
|
|
|-
|<u>'''Total Liabilities'''</u>
|<u>'''993,621'''</u>
|<u>'''1,053,565'''</u>
|<u>'''1,118,640'''</u>
|<u>'''1,081,323'''</u>
|<u>'''1,032,234'''</u>
|<u>'''1,132,802'''</u>
|<u>'''1,021,153'''</u>
|-
|
|
|
|
|
|
|
|
|-
| colspan="8" |'''<u>Equity</u>'''
|-
|Share Capital
|52
|53
|53
|53
|53
|53
|53
|-
|Share Premium
|68,822
|68,822
|68,822
|68,822
|68,822
|68,822
|68,822
|-
|Treasury Share
|0
|0
|0
|0
|(21,305)
|(21,305)
|(21,305)
|-
|Merger Reserve
|249,030
|249,030
|249,030
|249,030
|249,030
|249,030
|249,030
|-
|Hedging Reserve
|(32,989)
|(31,271)
|(27,558)
|(35,544)
|(32,565)
|950
|(10,436)
|-
|Retained Deficit
|173,367
|193,453
|136,757
|132,841
|87,197
|(170,042)
|(13,652)
|-
|'''Total Equity'''
|'''458,282'''
|'''480,087'''
|'''427,104'''
|'''415,202'''
|'''351,232'''
|'''127,508'''
|'''272,512'''
|-
|
|
|
|
|
|
|
|
|-
|'''<u>Total Liabilities & Equity</u>'''
|'''<u>1,451,903</u>'''
|'''<u>1,533,652</u>'''
|'''<u>1,545,744</u>'''
|'''<u>1,496,525</u>'''
|'''<u>1,383,466</u>'''
|'''<u>1,260,310</u>'''
|'''<u>1,293,665</u>'''
|}
 
==== Cash Flow Statement (Last 7 Years) ====
{| class="wikitable"
|-
!Year End Date
!6/30/2016
!6/30/2017
!6/30/2018
!6/30/2019
!6/30/2020
!6/30/2021
!6/30/2022
|-
! colspan="8" |All Values in £000
|-
| colspan="8" |'''<u>Operating Activities</u>'''
|-
|EBITDA
|233,283
|199,348
|176,804
|185,789
|132,136
|95,050
|81,149
|-
|Depreciation Expense
|(10,079)
|(10,228)
|10,755
|12,850
|18,543
|14,959
|14,314
|-
|Amortisation Expense
|(88,009)
|(124,434)
|138,380
|129,154
|126,756
|124,398
|151,462
|-
|EBIT
|48,833
|56,088
|25,833
|27,476
|(20,818)
|(24,027)
|(149,623)
|-
|
|
|
|
|
|
|
|
|-
|Cash Generated from Operations
|200,864
|251,759
|119,604
|263,609
|17,569
|137,778
|121,704
|-
|Interest Expense
|(13,219)
|(19,523)
|(18,904)
|(18,986)
|(20,456)
|(20,542)
|(20,642)
|-
|Interest Income
|487
|736
|1,187
|2,857
|1,247
|3
|145
|-
|Tax Expense
|(2,040)
|(5,312)
|(6,637)
|(2,696)
|(2,180)
|(4,156)
|(4,836)
|-
|'''<u>Net Operating Cash Flows</u>'''
|'''<u>186,092</u>'''
|'''<u>227,660</u>'''
|'''<u>95,250</u>'''
|'''<u>244,784</u>'''
|'''<u>(3,820)</u>'''
|'''<u>113,083</u>'''
|'''<u>96,371</u>'''
|-
|
|
|
|
|
|
|
|
|-
| colspan="8" |'''<u>Investing Activities</u>'''
|-
|Payments for Property, Plant & Equipments
|(5,101)
|(8,373)
|(13,260)
|(13,737)
|(21,291)
|(6,241)
|(8,323)
|-
|Proceeds from Sale of Property, Plant & Equipments
|19
|0
|81
|0
|0
|0
|0
|-
|Payments for Investment Properties
|0
| -641
|0
| -12424
|0
|0
|0
|-
|Payments for Intangible Assets
|(138,095)
|(193,825)
|(154,955)
|(178,175)
|(220,577)
|(138,189)
|(115,415)
|-
|Proceeds from Sale of Intangible Assets
|38,357
|51,871
|46,865
|42,994
|29,022
|45,996
|30,307
|-
|Payments for Derivative Financial Assets
|0
|0
|0
|0
|0
|(939)
|0
|-
|'''<u>Net Investing Cash Flows</u>'''
|'''<u>(104,820)</u>'''
|'''<u>(150,968)</u>'''
|'''<u>(121,269)</u>'''
|'''<u>(161,342)</u>'''
|'''<u>(212,846)</u>'''
|'''<u>(99,373)</u>'''
|'''<u>(93,431)</u>'''
|-
|
|
|
|
|
|
|
|
|-
| colspan="8" |'''<u>Financing Activities</u>'''
|-
|Acquisition of Treasury Shares
|0
|0
|0
|0
|(21,305)
|0
|0
|-
|Proceeds from Borrowings
|(371)
|(395)
|(419)
|(3,750)
|0
|60,000
|40,000
|-
|Principal Elements of Lease Payments
|0
|0
|0
|0
|(1,865)
|(1,641)
|(1,407)
|-
|Dividends Paid
|(20,084)
|(23,295)
|(21,982)
|(23,326)
|(23,229)
|(10,718)
|(33,553)
|-
|<u>'''Net Financing Cash Flows'''</u>
|<u>'''(20,455)'''</u>
|<u>'''(23,690)'''</u>
|<u>'''(22,401)'''</u>
|<u>'''(27,076)'''</u>
|<u>'''(46,399)'''</u>
|<u>'''47,641'''</u>
|<u>'''5,040'''</u>
|-
|
|
|
|
|
|
|
|
|-
|Cash & Cash Equivalents (Beginning of Year)
|155,752
|229,194
|290,267
|242,022
|307,637
|51,539
|110,658
|-
|Effect of Exchange Rates
|(12,625)
|(8,071)
|(175)
|(9,249)
|(6,967)
|2,232
|(2,585)
|-
|'''Net Increase in Cash & Cash Equivalents'''
|'''60,817'''
|'''53,002'''
|'''(48,420)'''
|'''56,366'''
|'''(263,065)'''
|'''61,351'''
|'''7,980'''
|-
|
|
|
|
|
|
|
|
|-
|'''<u>Cash & Cash Equivalents (End of Year)</u>'''
|'''<u>229,194</u>'''
|'''<u>290,267</u>'''
|'''<u>242,022</u>'''
|'''<u>307,637</u>'''
|'''<u>51,539</u>'''
|'''<u>110,658</u>'''
|'''<u>121,223</u>'''
|}


==== Ratios (Last 7 Years)<ref>https://www.macrotrends.net/stocks/charts/MANU/manchester-united/financial-ratios</ref> ====
{| class="wikitable"
!Year End Date
!6/30/2016
!6/30/2017
!6/30/2018
!6/30/2019
!6/30/2020
!6/30/2021
!6/30/2022
|-
| colspan="8" |'''<u>Profitability</u>'''
|-
|ROA
|2.5%
|2.6%
|(2.4%)
|1.3%
|(1.7%)
|(7.3%)
|(8.9%)
|-
|ROI
|3.9%
|4.0%
|(4.1%)
|2.1%
|(2.7%)
|(12.5%)
|(17.6%)
|-
|ROE
|7.9%
|8.2%
|(8.8%)
|4.5%
|(6.6%)
|(33.8%)
|(90.6%)
|-
|
|
|
|
|
|
|
|
|-
| colspan="8" |'''<u>Asset Turnover</u>'''
|-
|Total Asset Turnover
|0.4
|0.4
|0.4
|0.4
|0.4
|0.4
|0.5
|-
| Receivable Turnover
|4.0
|5.6
|3.5
|24.4
|4.3
|9.5
|10.5
|-
|Inventory Turnover
| -
| -
| -
| -
| -
| -
| -
|-
|
|
|
|
|
|
|
|
|-
| colspan="8" |'''<u>Short Term Liquidity</u>'''
|-
|Current Ratio
|0.9
|1.0
|0.9
|0.9
|0.6
|0.6
|0.5
|-
|Days Sales in Receivables
|91.1
|65.1
|104.5
|14.9
|84.2
|38.4
|34.7
|-
|
|
|
|
|
|
|
|
|-
| colspan="8" |'''<u>Long Term Solvency</u>'''
|-
|Total Debt/Equity
|1.1
|1.1
|1.2
|1.2
|1.5
|1.9
|5.0
|-
|Total Debt/Capital
|0.5
|0.5
|0.5
|0.5
|0.6
|0.6
|0.8
|}
=== '''Forecast''' ===
=== '''Forecast''' ===
Data from 2023 onwards was forecasted assuming a linear growth model. A 7-year historical average was used to assume the following margins.
{| class="wikitable"
!Year End Date
!31/12/2023
!31/12/2024
! 31/12/2025
!31/12/2026
!31/12/2027
!31/12/2028
|-
! colspan="7" |All Values in £000
|-
| '''Revenue'''
|'''622,579'''
|'''664,616'''
|'''709,491'''
|'''757,396'''
|'''808,535'''
|'''863,128'''
|-
|''Growth over Prior Year''
| ''6.75%''
|''6.75%''
|''6.75%''
|''6.75%''
|''6.75%''
|''6.75%''
|-
|
|
|
|
|
|
|
|-
|'''Operating Profit'''
|'''18,900'''
|'''20,176'''
|'''21,539'''
| '''22,993'''
|'''24,545'''
|'''26,203'''
|-
|''Margin''
|''3.04%''
| ''3.04%''
|''3.04%''
|''3.04%''
|''3.04%''
|''3.04%''
|-
|
|
|
|
|
|
|
|-
|'''EBITDA'''
|'''176,347'''
|'''188,254'''
|'''200,965'''
|'''214,534'''
|'''229,020'''
|'''244,483'''
|-
|''Margin''
|''28.33%''
|''28.33%''
| ''28.33%''
|''28.33%''
|''28.33%''
|''28.33%''
|-
|
|
|
|
|
|
|
|-
|'''EBIT'''
|'''(5,978)'''
|'''(6,381)'''
|'''(6,812)'''
|'''(7,272)'''
|'''(7,763)'''
|'''(8,287)'''
|-
|''Margin''
|''(0.96%)''
|''(0.96%)''
|''(0.96%)''
|''(0.96%)''
|''(0.96%)''
|''(0.96%)''
|-
|
|
|
|
|
|
|
|-
|'''Net Income'''
|'''(28,994)'''
|'''(30,952)'''
| '''(33,042)'''
|'''(35,273)'''
| '''(37,654)'''
|'''(40,197)'''
|-
|''Margin''
|''(4.66%)''
|''(4.66%)''
|''(4.66%)''
|''(4.66%)''
|''(4.66%)''
|''(4.66%)''
|-
|
|
|
|
|
|
|
|-
| '''Total Comprehensive Income'''
|'''(30,738)'''
|'''(32,813)'''
|'''(35,029)'''
|'''(37,394)'''
| '''(39,919)'''
|'''(42,614)'''
|-
|''Margin''
|''(4.94%)''
|''(4.94%)''
|''(4.94%)''
|''(4.94%)''
|''(4.94%)''
|''(4.94%)''
|}
Despite revenue and operating profit being forecasted to grow at an annual rate of 6.75% and 3.04% respectively, Manchester United is projected to make a net loss in the following 6 years, increasing by approximately £2 million annually.
Analysts at SimplyWallStreet<ref>https://simplywall.st/stocks/us/media/nyse-manu/manchester-united/future</ref> forecast revenues to increase at an annual rate of 8.8%, while CNN<ref>https://money.cnn.com/quote/forecast/forecast.html?symb=MANU</ref> forecast the share price of Manchester United PLC to increase by 11.3% over 12 months (as of August 10, 2023). The following graphs use the forecasted values from the table above (6.75% revenue growth, -4.66% net income margin).
[[File:Screenshot 2023-08-10 154851.png|left|thumb|675x675px]]
[[File:Screenshot 2023-08-10 160255.png|thumb|662x662px|left]]


== Risks ==
== Risks ==
Line 1,984: Line 486:
==== Comparables ====
==== Comparables ====
[[File:Comps for MANU.jpg|Trading Comps]]
[[File:Comps for MANU.jpg|Trading Comps]]
== ESG Factors ==
'''Environmental Factors''':
Manchester United has offset more than 1,800 tonnes of carbon emissions generated across the team’s 2022/23 pre-season tour travel to Thailand and Australia by investment in a reforestation project in Western Australia.
Manchester United has achieved the Carbon Trust Standard and will continue to build on their developed carbon and renewable energy strategy, to improve performance further.
They have already installed rainwater harvesting and taken steps to manage their water use. Manchester United will continue to strive to reduce water consumption across all sites, whilst maintaining pitches and other facilities to a standard expected of a world class sporting venue.
Manchester United actively manages the biodiversity of the Carrington Nature Reserve and uses it as an educational tool when practical. All other landscaping and grounds maintenance is planned with the most positive practical environmental impacts in mind.<ref>https://csr.manutd.com/Environmental%20Policy%20Statement.html</ref>
Manchester United was among the first football clubs in the world to launch a carbon reduction programme in 2008 and since then has reduced annual emissions from its operations by 2,700 tonnes.<ref>https://insidersport.com/2021/07/23/manchester-united-makes-sustainability-pledge-with-renewable-energy-group/</ref>
'''Social Factors''':
Workforce Development: Manchester United is committed to creating a diverse, inclusive, and safe work environment for its employees. Manchester United aims to ensure that no job applicant or existing member of staff suffers discrimination because of age, sex, disability, ethnic origin, nationality or national origin, religion or similar philosophical belief, race or colour, gender or gender re-assignment, sexual orientation, marital or civil partnership status or family circumstances. Applicants aren’t asked questions about health or disability before a job offer is made.
Labour Practices: Employees at Manchester United are offered a wide range of benefits including:
* Competitive salaries and job-specific bonus schemes
* Company profit share bonus
* Annual Performance Recognition Awards for our highest achievers
* Employee of the Month, Employee of the Season and Team of the Season Awards
* Long Service Recognition
* Staff Christmas and Summer Parties
* Company Pension Scheme
* Free car parking
* Lunch in free staff restaurant
* Free on site gyms (and discounts at local gyms).
* Regular Health and Wellbeing initiatives
* Sporting events
* Cycle to Work Scheme
* Childcare Vouchers
* Various discounts and special offers from local businesses<ref>https://csr.manutd.com/Valuing%20Our%20People.html</ref>
Community Engagement: Manchester United offers a range of educational projects for young people in the local area. From educating youngsters about the inner workings of a football club to improving confidence, life skills and employability. Education and Employability programmes aim to equip students with the necessary skills, qualifications, and experiences to progress onto higher-level education, an apprenticeship or employment.<ref>https://www.mufoundation.org/?_ga=2.6181619.1516708705.1691684509-1864866414.1691684509</ref>
'''Governance Factors:'''
# Board Structure and Independence: The board is composed of directors with diverse backgrounds and expertise. The company emphasises the importance of equal opportunity and is strongly opposed to discrimination of any form, and maintains a strong governance structure.
# Data Privacy and Security: Manchester United has teamed up with the Child Exploitation and Online Protection (CEOP) Centre which is part of the UK police, set up to tackle the sexual exploitation of children.<ref>https://csr.manutd.com/Online%20Protection.html</ref> Their privacy policy sets out the way in which any personal information you provide, or which they obtain about you from third parties, is used and kept secure by Manchester United.


== References ==
== References ==
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