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[[File:Salesforce logo1.png|thumb]]
 
Salesforce's mission is to be the world's #1 CRM (Customer Relationship Management) company, focusing on empowering businesses to connect with their customers, partners, and employees in innovative ways. They prioritize customer success, innovation, and social responsibility, guided by core values such as trust, customer obsession, innovation, and equality.
Salesforce's mission is to be the world's #1 CRM (Customer Relationship Management) company, focusing on empowering businesses to connect with their customers, partners, and employees in innovative ways. They prioritize customer success, innovation, and social responsibility, guided by core values such as trust, customer obsession, innovation, and equality.


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== '''Leadership''' ==
== '''Leadership''' ==
[[File:Marc-benioff.jpg|left|thumb]]
Marc Benioff is the Chair, CEO, and Co-Founder of Salesforce, a global leader in CRM software. Under his leadership, Salesforce has become a Fortune 150 company with 75,000 employees and is recognized for innovation and equality. Benioff has received numerous accolades for his leadership, including being named "Innovator of the Decade" by Forbes and one of the "World’s 25 Greatest Leaders" by Fortune. He is also known for his philanthropy, creating the 1-1-1 model of philanthropy on day one of Salesforce to improve communities worldwide. Benioff and his wife have donated extensively to healthcare, education, and environmental causes. He is the owner of TIME and author of "Trailblazer: The Power of Business as the Greatest Platform for Change."
Marc Benioff is the Chair, CEO, and Co-Founder of Salesforce, a global leader in CRM software. Under his leadership, Salesforce has become a Fortune 150 company with 75,000 employees and is recognized for innovation and equality. Benioff has received numerous accolades for his leadership, including being named "Innovator of the Decade" by Forbes and one of the "World’s 25 Greatest Leaders" by Fortune. He is also known for his philanthropy, creating the 1-1-1 model of philanthropy on day one of Salesforce to improve communities worldwide. Benioff and his wife have donated extensively to healthcare, education, and environmental causes. He is the owner of TIME and author of "Trailblazer: The Power of Business as the Greatest Platform for Change."
[[File:Parker-harris.jpg|left|thumb]]


Parker Harris, Co-Founder and CTO of Salesforce, oversees the company's technology vision and has been instrumental in driving its technology strategy, including initiatives like Hyperforce and Lightning Experience. He's passionate about cloud computing's role in digital transformation. Before Salesforce, he co-founded Left Coast Software and worked in sales force automation. Harris holds a B.A. in English literature from Middlebury College.
Parker Harris, Co-Founder and CTO of Salesforce, oversees the company's technology vision and has been instrumental in driving its technology strategy, including initiatives like Hyperforce and Lightning Experience. He's passionate about cloud computing's role in digital transformation. Before Salesforce, he co-founded Left Coast Software and worked in sales force automation. Harris holds a B.A. in English literature from Middlebury College.
[[File:Amy-weaver-bio-225x250.png|left|thumb]]


Amy Weaver serves as President and CFO at Salesforce, leading the global finance organization. Before this, she was Chief Legal Officer, overseeing legal and corporate affairs at Salesforce. Her background includes legal roles at Expedia Group Inc., Cravath, Swaine & Moore, and Perkins Coie, along with work in legislative aid and clerking. She serves on several boards and holds a JD from Harvard Law School.
Amy Weaver serves as President and CFO at Salesforce, leading the global finance organization. Before this, she was Chief Legal Officer, overseeing legal and corporate affairs at Salesforce. Her background includes legal roles at Expedia Group Inc., Cravath, Swaine & Moore, and Perkins Coie, along with work in legislative aid and clerking. She serves on several boards and holds a JD from Harvard Law School.
[[File:Bio-ariel.jpg|left|thumb]]


Ariel Kelman is the President and Chief Marketing Officer at Salesforce, responsible for global marketing efforts. He has a background in economics with a Bachelor of Arts from the University of California, Berkeley. Ariel has previously worked at Salesforce and served as CMO at Oracle and AWS before rejoining Salesforce in 2023.
Ariel Kelman is the President and Chief Marketing Officer at Salesforce, responsible for global marketing efforts. He has a background in economics with a Bachelor of Arts from the University of California, Berkeley. Ariel has previously worked at Salesforce and served as CMO at Oracle and AWS before rejoining Salesforce in 2023.
[[File:Bio-millham.jpg|left|thumb]]


Brian Millham serves as President and COO at Salesforce, overseeing various key functions including sales, customer success, marketing, and more. He has been with Salesforce for over 23 years and has played a significant role in the company's growth and development. Brian's background includes experience at Oracle and Remedy Corporation, and he holds a Bachelor of Arts from the University of California, Berkeley. He also serves on the board of Newsela, an education technology company.
Brian Millham serves as President and COO at Salesforce, overseeing various key functions including sales, customer success, marketing, and more. He has been with Salesforce for over 23 years and has played a significant role in the company's growth and development. Brian's background includes experience at Oracle and Remedy Corporation, and he holds a Bachelor of Arts from the University of California, Berkeley. He also serves on the board of Newsela, an education technology company.
[[File:Bio-david.jpg|left|thumb|250x250px]]


David Schmaier serves as the President and Chief Product Officer at Salesforce, leading the company's global product strategy and vision. He brings over three decades of experience in enterprise software and CRM. David was previously the CEO of Salesforce Industries, and before that, he co-founded and led Vlocity. He holds a B.A. in mechanical engineering from Rensselaer Polytechnic Institute and an MBA from Harvard Business School.
David Schmaier serves as the President and Chief Product Officer at Salesforce, leading the company's global product strategy and vision. He brings over three decades of experience in enterprise software and CRM. David was previously the CEO of Salesforce Industries, and before that, he co-founded and led Vlocity. He holds a B.A. in mechanical engineering from Rensselaer Polytechnic Institute and an MBA from Harvard Business School.
[[File:Bio-juanperez.jpg|left|thumb]]


Juan Perez is EVP and CIO at Salesforce, responsible for the global IT team and advising customers on digital transformations. Previously CIO at UPS, he's been recognized for his leadership in technology adoption and received awards like the Forbes CIO Innovation Award. Juan holds degrees in industrial and systems engineering.
Juan Perez is EVP and CIO at Salesforce, responsible for the global IT team and advising customers on digital transformations. Previously CIO at UPS, he's been recognized for his leadership in technology adoption and received awards like the Forbes CIO Innovation Award. Juan holds degrees in industrial and systems engineering.
[[File:Bio-collins-042423.jpg|left|thumb]]


Kendall Collins is the Chief Business Officer and Chief of Staff to Marc Benioff at Salesforce. He oversees strategic initiatives and customer relationships for the Office of the Chair and CEO, as well as the global communications team. Kendall has held various executive roles at Salesforce and other companies, driving innovation and marketing strategies. He holds a B.S. in commerce and has extensive experience in the tech industry.
Kendall Collins is the Chief Business Officer and Chief of Staff to Marc Benioff at Salesforce. He oversees strategic initiatives and customer relationships for the Office of the Chair and CEO, as well as the global communications team. Kendall has held various executive roles at Salesforce and other companies, driving innovation and marketing strategies. He holds a B.S. in commerce and has extensive experience in the tech industry.
[[File:Bio-miguel.jpg|left|thumb]]


Miguel Milano is the President and Chief Revenue Officer at Salesforce, responsible for global sales and distribution. He has a successful track record in international sales, previously led sales organizations at Salesforce, and held leadership positions at companies like Oracle, McKinsey, and Telefonica. Miguel has engineering degrees and an MBA from MIT's Sloan School of Management.
Miguel Milano is the President and Chief Revenue Officer at Salesforce, responsible for global sales and distribution. He has a successful track record in international sales, previously led sales organizations at Salesforce, and held leadership positions at companies like Oracle, McKinsey, and Telefonica. Miguel has engineering degrees and an MBA from MIT's Sloan School of Management.


 
Nathalie Scardino is Salesforce's interim Chief People Officer, responsible for the global people strategy, employee engagement, and business value. She has over a decade of experience at Salesforce, including roles in recruiting, onboarding, and employee learning. Nathalie has a background in sales and executive search, focusing on technology and digital transformation. She serves on the board of San Francisco Youth Theatre and holds a B.A. from Goldsmiths, University of London. She resides in San Francisco with her family. [[User:Nika|Nika]] ([[User talk:Nika|talk]]) 07:48, 25 August 2023 (BST)
 
[[File:Bio-nathalie.jpg|left|thumb]]
 
 
Nathalie Scardino is Salesforce's interim Chief People Officer, responsible for the global people strategy, employee engagement, and business value. She has over a decade of experience at Salesforce, including roles in recruiting, onboarding, and employee learning. Nathalie has a background in sales and executive search, focusing on technology and digital transformation. She serves on the board of San Francisco Youth Theatre and holds a B.A. from Goldsmiths, University of London. She resides in San Francisco with her family.
 
 
 
Sabastian Niles serves as Salesforce's President and Chief Legal Officer, responsible for global legal and government affairs. With a background as a partner at Wachtell, Lipton, Rosen & Katz, he has extensive experience in corporate transformations, governance, mergers, and sustainability. Sabastian is affiliated with various organizations, including the Aspen Institute, and holds a law degree from Harvard Law School, as well as degrees in finance, economics, and decision and information sciences from the University of Maryland.
 
Sarah Franklin, President & Chair of the Advisory Board at Salesforce, has over 15 years of experience within the company. She previously served as Chief Marketing Officer and has been dedicated to empowering individuals in technology careers. She played a significant role in launching Trailhead, Salesforce's online learning platform. Sarah has received recognition on Forbes' Most Influential CMO list and holds degrees in chemical engineering and biochemistry from Virginia Polytechnic Institute and State University.
 
Srini Tallapragada, President and Chief Engineering Officer of Salesforce, oversees a global engineering team responsible for developing and securing the Salesforce Customer 360 and Hyperforce. With over a decade at Salesforce, Srini has driven product and platform innovations. Prior to joining Salesforce in 2012, he held roles at Oracle and SAP. Srini holds a PGDM from XLRI and a BTech in Computer Science from NIT, India. He also serves as an independent director on the board of Avalara.
 
Suzanne DiBianca, EVP & Chief Impact Officer at Salesforce, has been with the company for over 20 years. She co-founded the Salesforce Foundation and leads Salesforce’s stakeholder capitalism strategy, focusing on ESG efforts, climate action, and the Salesforce Ventures Impact Fund. Suzanne pioneered the 1-1-1 model of corporate philanthropy and is involved in various UN and World Economic Forum councils, as well as serving on multiple advisory boards. She is a graduate of the University of Colorado at Boulder.
 
== '''Ownership structure''' ==
The provided data offers a glimpse into the ownership structure of Salesforce, a prominent company in the Customer Relationship Management (CRM) market. The ownership structure of Salesforce reflects a substantial presence of institutional investors and mutual funds, which is typical for a large, publicly traded company in the technology sector. Salesforce's appeal to institutional investors may be attributed to its position as a leading CRM software provider and its role in the broader technology industry.
 
Notably, Vanguard and Blackrock, both giants in the investment management industry, hold significant stakes in Salesforce. This suggests a high level of confidence in the company's growth potential and long-term prospects.
 
The presence of various mutual funds, particularly those tracking major stock indices like the S&P 500, indicates that Salesforce is a component of many diversified investment portfolios. This inclusion underscores Salesforce's prominence within the technology sector and its influence on broader market performance.
 
Overall, Salesforce's ownership structure reflects a diverse mix of institutional and retail investors, showcasing the company's appeal to a broad range of stakeholders. It's worth noting that while institutions dominate the ownership landscape, individual investors and mutual funds also play pivotal roles in shaping the company's shareholder base.
 
{| class="sortable mw-collapsible"
|'''Top  Institutional Holders'''
|
|
|
|-
|'''Holder'''
|'''Shares (millions)'''
|'''% of Total'''
|'''Value (million USD)'''
|-
|Vanguard Group Inc
|83.2
|8.5%
|17,041.6
|-
|Blackrock Inc.
|70.6
|7.3%
|14,467.3
|-
|State Street Corporation
|45.7
|4.7%
|9,351.2
|-
|FMR, LLC
|37.9
|3.9%
|7,757.9
|-
|Morgan Stanley
|19.6
|2.0%
|4,006.3
|-
|Capital World Investors
|19.2
|2.0%
|3,941.4
|-
|Geode Capital Management, LLC
|17.8
|1.8%
|3,643.2
|-
|Price (T.Rowe) Associates Inc
|15.2
|1.6%
|3,107.3
|-
|Fisher Asset Management, LLC
|13.9
|1.4%
|2,845.5
|-
|JP Morgan Chase & Company
|13.6
|1.4%
|2,776.3
|-
|
|
|
|
|-
|
|
|
|
|-
|
|
|
|
|-
|'''Top Mutual Fund Holders'''
|
|
|
|-
|'''Holder'''
|'''Shares (millions)'''
|'''% of Total'''
|'''Value (million USD)'''
|-
|Vanguard Total Stock Market Index Fund
|28.9
|2.9%
|5,915.5
|-
|Vanguard 500 Index Fund
|23.1
|2.3%
|4,735.1
|-
|Fidelity 500 Index Fund
|11.0
|1.1%
|2,245.5
|-
|SPDR S&P 500 ETF Trust
|10.8
|1.1%
|2,217.6
|-
|iShares Core S&P 500 ETF
|8.9
|0.9%
|1,828.1
|-
|Vanguard Growth Index Fund
|8.0
|0.8%
|1,642.4
|-
|Vanguard Institutional Index  Fund-Institutional Index Fund
|7.0
|0.7%
|1,435.4
|-
|Growth Fund Of America Inc
|6.4
|0.6%
|1,318.2
|-
|SPDR Dow Jones Industrial Average ETF
|5.6
|0.6%
|1,146.3
|-
|Fundamental Investors Inc
|5.3
|0.5%
|1,080.5
|}
 
== '''Corporate Strategy''' ==
Salesforce outlines several key strategies to drive its business growth. These strategies encompass customer relationships, geographic expansion, industry-focused solutions, leveraging partnerships, reducing customer attrition, mergers and acquisitions, and technology development and operations. Additionally, the company emphasizes competition, customer service and support, sales and marketing, intellectual property protection, and its commitment to human capital management.
 
=== Expand Customer Relationships ===
Salesforce aims to deepen existing customer relationships by cross-selling and upselling its service offerings. It focuses on encouraging customers to adopt multiple service offerings, providing a comprehensive solution for their front-office business technology needs. This involves upgrading customer experiences with new products and features and expanding into new functional areas and business units. Additional support offerings also contribute to this effort.
 
=== Increase Geographic Reach ===
The company plans to extend its global reach by selling its services to new customers in new regions. This expansion involves direct sales efforts, the development of indirect distribution channels, and new go-to-market strategies. Salesforce invests in both domestic and international operations and infrastructure to deliver high-quality services worldwide.
 
=== Focus on Industries and New Products ===
Salesforce's growth strategy involves delivering innovative solutions tailored to specific industries, such as financial services, healthcare, and manufacturing. The company collaborates closely with customers to develop solutions that align with their needs, resulting in products like Genie, which enables real-time data management across industry-specific solutions.
 
=== Leverage Partner Ecosystem ===
Salesforce leverages its partner ecosystem, including independent software vendors (ISVs) and system integrators (SIs), to expand into new markets and industries. The Customer 360 Platform allows partners to create and market cloud-based apps on the AppExchange, the company's enterprise cloud marketplace. Consulting partners play a crucial role in delivering technology solutions to customers.
 
=== Reduce Customer Attrition ===
Salesforce aims to retain existing customers by offering comprehensive customer success programs, technical support, and resources like Trailhead, a platform for learning Salesforce systems. These initiatives are designed to reduce attrition and secure renewals of existing customer subscriptions.
 
=== Mergers and Acquisitions ===
The company evaluates opportunities to acquire or invest in complementary businesses, services, technologies, and intellectual property to enhance its Customer 360 Platform. These acquisitions range in size and complexity, from enhancing existing products to introducing new service offerings. Salesforce aims to use its balance sheet, including cash and debt, for acquisitions without diluting shareholders.
 
=== Technology Development and Operations ===
Salesforce delivers scalable cloud computing application and platform services using a multi-tenant technology architecture. This approach allows cost-sharing across customers and rapid business scaling. The company also invests in technologies like Hyperforce to offer reliable services globally. Technology development focuses on improving existing services and integrating acquisitions.
 
=== Competition ===
Salesforce operates in a highly competitive market with evolving technologies and changing customer needs. Competitors include internally developed enterprise applications, packaged business software vendors, and free or premium software providers. The company anticipates increased competition due to the shift towards cloud-based solutions.
 
=== Customer Service and Support ===
Salesforce offers professional services, implementation support, education, and customer support to help customers achieve desired results with its solutions. These services are provided through various channels, including web, telephone, email, and social networks. Premium support options are available for an additional fee.
 
=== Sales and Marketing ===
The company primarily sells its services through a direct sales force and partners, with a focus on global consulting firms and systems integrators. Marketing efforts include multichannel campaigns, customer events, press relations, partner co-marketing, customer testimonials, and participation in technology events and sponsorships.
 
=== Intellectual Property Protection ===
Salesforce relies on trademarks, copyrights, trade secrets, and patents to protect its technology and brands. The company also enters into confidentiality and proprietary rights agreements. Some intellectual property is made available at low or no cost to promote industry standards and interoperability.
 
=== Human Capital Management ===
Salesforce places great emphasis on its company culture and values, which include trust, customer success, innovation, equality, and sustainability. A strong company culture fosters collaboration and innovation and helps attract and retain talent. The company has received recognition for its workplace environment and culture.
 
As of January 31, 2023, Salesforce had approximately 79,390 employees, with a significant presence both in the United States and internationally. The company's workforce management focuses on fostering an inclusive and diverse workplace.
 
 
== '''Historical and Forward Financials''' ==
 
== '''Financial ratios''' ==
 
== '''Competitor analysis''' ==
 
== '''Industry Analysis''' ==
The global Customer Relationship Management (CRM) market is experiencing significant growth, with a value of USD 58.82 billion in 2022 and a projected Compound Annual Growth Rate (CAGR) of 13.9% from 2023 to 2030. Several key factors are driving this growth, including ongoing trends like hyper-personalization of customer service, the use of AI and automation, and robust social media customer service. These trends are reducing costs, improving response times, enhancing customer satisfaction, and increasing CRM adoption across various industries.
 
The impact of the COVID-19 pandemic on businesses has been substantial, affecting profitability, innovation, and cash flow. However, the crisis has also accelerated the adoption of digital technology tools, leading to digital transformation and optimization. This shift towards digitalization has increased the use of cloud technology and collaboration tools, further contributing to CRM market growth.
 
Organizational departments such as sales, marketing, and customer services are integrating CRM systems with AI to enhance customer experiences and feedback. For example, Salesforce launched CRM analytics with AI-powered insights across various industries, including BFSI, retail, and IT & telecom. These developments in CRM solutions are expected to boost market growth.
 
The use of digital channels for communication between customers and brands is on the rise, with approximately 80% of organizations using CRM systems for sales reporting and process automation. CRM systems provide valuable insights into customer behavior and preferences, enabling brands to implement effective strategies. For instance, Freshworks offered solutions to accelerate e-commerce sales for Supara, a leading apparel company, by improving response times to customer queries.
 
CRM vendors are rapidly incorporating business intelligence, embedded analytics, the Internet of Things (IoT), and artificial intelligence into their solutions, driving product enhancement and innovation. Salesforce, for example, introduced capabilities to boost digital activities, experiences, commerce, and marketing.
 
Large corporations have made significant IT investments, but Small and Medium Businesses (SMBs) often face budget constraints. CRM suites cater to the needs of both large enterprises and SMBs, providing tools to gauge business performance and track sales trajectories.
 
The continued digital transformation across industries is prompting businesses to replace multiple solutions with unified CRM platforms that offer all-in-one capabilities. This transition is further propelling CRM market growth.
 
 
'''Solution Insights:'''
 
* The customer service segment accounted for 23.7% of the market share in 2022. Brands are adopting CRM strategies to understand customer behavior, preferences, and trends, and to deliver real-time service performance.
* CRM analytics is expected to grow at a significant CAGR of 13.7%. Integration of analytics features into CRM solutions allows companies to derive valuable insights from business data.
 
 
'''Deployment Insights:'''
 
* Cloud deployment dominated the market in 2022, accounting for 56.1% of the revenue share. Cloud computing offers real-time access, scalability, cost-effectiveness, and flexibility.
* On-premise deployment is expected to grow at a CAGR of 10.5%. Some larger enterprises prefer on-premise solutions due to data privacy concerns and the need for enhanced data protection.
 
 
'''Enterprise Size Insights:'''
 
* Large enterprises accounted for 61.1% of the market share in 2022. CRM solutions help integrate customer data with various operational departments, enhancing overall performance.
* Small & Medium Enterprises (SMBs) are expected to grow at a CAGR of 15.5%. Cloud-based CRM solutions offer cost-effective deployment and flexibility, supporting SMBs' digital initiatives.
 
 
'''End-use Insights:'''
 
* The retail sector held the largest market share at 23.5% in 2022. Retail companies are adopting CRM solutions to analyze customer data, trends, and experiences, driving market growth.
* The IT & telecom sector is expected to grow at a CAGR of 15.6%. CRM solutions in this sector offer brand equity, distribution channels, and customer support, enhancing operational efficiency and engagement.
 
 
'''Regional Insights:'''
 
* North America dominated the market in 2022 with a 43.6% market share. The region's enterprises are adopting CRM solutions, particularly in banking, retail, and hospitality, to drive digital transformation.
* Asia Pacific is expected to be the fastest-growing regional market with a CAGR of 15.6%. Emerging countries like China and India are driving demand for innovative CRM solutions, especially in e-commerce.
 
 
'''Key Companies & Market Share:'''
 
* Dominant players in the CRM market are investing in research and development to enhance their products and gain a competitive advantage. Mergers, acquisitions, and partnerships are common strategies to upgrade offerings.
* Key players include Salesforce.com, Inc., Microsoft Corporation, SAP SE, Oracle Corporation, ADOBE INC., SugarCRM Inc., Zoho Corporation Pvt. Ltd, Copper CRM, Inc., Insightly, Inc, and Creatio.
 
 
Recent developments in the CRM market include Salesforce's launch of Sales Planning, Creatio's partnership with CVM People, Copper CRM's improvements to its list views experience, SugarCRM and sales-i's collaboration, Insightly's release of the Insightly Modern CRM Checklist, and Zoho Corporation's introduction of the latest version of Bigin CRM for small businesses.
 
In summary, the global CRM market is experiencing robust growth driven by factors like digital transformation, AI integration, and the need for real-time customer insights. Major players are continually innovating to meet evolving customer demands, making CRM a critical component of modern business strategies. The market is expected to reach a value of USD 163.16 billion by 2030, with significant contributions from various industries and regions, particularly Asia Pacific.
 
= '''Valuation (DCF)''' =
 
= '''Valuation (Sensitivity Analysis)''' =
 
= '''Valuation (Trading Comps)''' =
 
== '''Risks''' ==
Operational and Execution Risks: Salesforce faces operational risks such as security breaches, defects or disruptions in services, interruptions from third parties, and challenges in realizing benefits from acquisitions. Scaling operations and predicting customer attrition are concerns. Changes in the sales organization and reliance on third-party internet infrastructure are potential disruptors. International operations pose inherent risks, including sales outside the U.S., while larger enterprise customers may lead to complex sales cycles and pricing pressure. Maintaining talent and delivering quality support services are also key challenges.
 
Strategic and Industry Risks: The company must compete effectively in highly competitive markets, keep pace with technological developments, enhance its brand, and manage its strategic investment portfolio. Adoption of Salesforce's technology and enterprise cloud services by third-party developers and providers is critical. Ethical concerns regarding AI and environmental, social, and governance (ESG) matters are factors to consider.
 
Legal and Regulatory Risks: Salesforce faces legal and regulatory risks related to privacy concerns, evolving cloud computing regulations, intellectual property rights, government contracts, and sanctions. Lawsuits alleging infringement of proprietary rights and difficulties in obtaining intellectual property protection are concerns.
 
Financial Risks: The company's revenue recognition model may not immediately reflect business fluctuations. Managing expenses in line with revenue forecasts and dealing with tax rate changes, tax liabilities, currency exchange fluctuations, debt obligations, and accounting standards are financial challenges.
 
Risks Related to Owning Common Stock: Stock-related risks include quarterly result fluctuations, market price volatility, and associated litigation. Provisions in the company's governing documents and Delaware law may deter changes in control or management.
 
General Risks: External factors like the COVID-19 pandemic, global economic conditions, natural disasters, and climate change can impact Salesforce's business.
 
== '''ESG Factors''' ==
 
== '''Appendix (Financial Statements)''' ==
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