Editing Taster

==Summary==

Available in 11 cities across the UK, France and Spain, with 110% growth in 2020 and backed by some world-leading VC's, Taster is redefining what it means to be a restaurant group in the 21st century; by combining strong brands, innovative technology and a model that works for restaurateurs and customers alike

* $50m raised to date from world-class investors
* Delivered over one million meals in 2020
* Taster brands holds the 3rd largest market share on Deliveroo in Paris
* 61 digital restaurants in 11 cities across Europe

==Idea==

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We think that if McDonald’s or Burger King were to launch today, they would do so in a radically different way to how they did in the 20th Century, more likely focused on a digital-first experience and leveraging the internet to help reach new customers.

At Taster, we want to redefine what it means to be a restaurant group in the 21st century; by combining strong brands, innovative technology and a model that works for restaurateurs and customers alike. We are proving that it is possible to quickly launch and scale popular food brands that don’t compromise on quality, customer experience or pleasure.

To date, Taster has launched 5 highly successful digital restaurant brands with chefs and food personalities, is available in 11 cities across the UK, France and Spain and accounts for over 20 partners. In 2020 alone our revenue grew 110% to €10.5m (P&L -€4.2m) and we delivered over 1m meals.

Our immediate ambition is to increase Taster’s presence across the UK, France and Spain and drive expansion into new cities, as well as to support the launch of two new consumer brands this year. Our ultimate goal is to take Taster global through more restaurants brands and licensed partner restaurants.

Taster has raised $50 million to date from world-class investors such as Battery Ventures, Octopus Ventures Rakuten, LocalGlobe (Latitude) and Heartcore Capital.

==Team==

We are an experienced team that understands every aspect of a successful recipe

Anton Soulier - Founder, CEO

One of Deliveroo’s first 10 employees, ex-Deputy General Manager Deliveroo France

Aubert Loury - COO

Ex-Compass, Ex-Domino’s Europe, Uk and Ireland supply chain director

Ian Pate - CMO

Ex-Pepsico, Ex-Careem VP Marketing

Caroline Tulloch - CFO

Ex-EY, Private Equity and start-up CFO

Dayvid Kayal - CTO

Ex-ArteFact data scientist, lecturer
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