Editing Thomas & Wynter

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== Business model ==
== Business model ==
=== Scaling online and via various distribution channels ===
== Scaling online and via various distribution channels ==
T|W Tote sells cross three main channels:
T|W Tote sells cross three main channels:


* Direct to consumer on [https://twtote.com/ twtote.com]
* Direct to consumer on twtote.com
* Wholesale
* Wholesale
* e-commerce distribution
* e-commerce distribution


T|W Tote has amassed over '''1000 unique customers''' and '''over 2400 totes sold.''' We are poised to become a household name in the short term travel market. 70% of our sales are from our direct to consumer web presence. We are developing traction on e-commerce distribution channels such as Etsy and continue to make our stamp in the corporate gifting arena with partnerships like Snappy.  
T|W Tote has amassed over 1000 unique customers and over 2400 totes sold. We are poised to become a household name in the short term travel market. 70% of our sales are from our direct to consumer web presence. We are developing traction on e-commerce distribution channels such as Etsy and continue to make our stamp in the corporate gifting arena with partnerships like Snappy.  
 
[[File:B0ff40aff6977142b66c86b078b0063defccd50a.png]]


We've developed and are executing a growth strategy to expand our scope of distribution, increase overall revenue, and improve overall margins to 65%.
We've developed and are executing a growth strategy to expand our scope of distribution, increase overall revenue, and improve overall margins to 65%.


== Market ==
== Market ==
=== Targeting the $24.4B luggage and bag industries ===
== Targeting the $24.4B luggage and bag industries ==
Our target industries boast of $24.4 billion in revenue, annually, worldwide. While COVID-19 slowed down international and long-term travel, many individuals tapped into their creativity, redefining what it means to travel. Whether it be 1 day or weekend trips, our target audiences are all forms of transit: train, automobile and are slowly getting back into aircraft travel.  
Our target industries boast of $24.4 billion in revenue, annually, worldwide. While COVID-19 slowed down international and long-term travel, many individuals tapped into their creativity, redefining what it means to travel. Whether it be 1 day or weekend trips, our target audiences are all forms of transit: train, automobile and are slowly getting back into aircraft travel.  


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== Competition ==
== Competition ==
=== We leave our competitors in the dust ===
== We leave our competitors in the dust ==
[[File:163b1c76800d3c21d0d2d276d63d0a916c2dcc05.png|frame]]
We have identified 3 competitors and realize that we are in a league of our own. T|W Tote is a black-owned company who lives at the intersection of luxury and sustainability. We stand out among the rest.
We have identified 3 competitors and realize that we are in a league of our own. T|W Tote is a black-owned company who lives at the intersection of luxury and sustainability. We stand out among the rest.


== Vision and strategy ==
== Vision and strategy ==
=== Become a force to be reckoned with ===
== Become a force to be reckoned with ==
To date, we have bootstrapped our company with capital infusion from our founders and the support of our community. With new capital investment, T|W Tote immediate goal is to continue to penetrate the lunchbox market with our flagship product while partnering with a national distributor to scale into key markets. This will require a larger team to manage relationships.
To date, we have bootstrapped our company with capital infusion from our founders and the support of our community. With new capital investment, T|W Tote immediate goal is to continue to penetrate the lunchbox market with our flagship product while partnering with a national distributor to scale into key markets. This will require a larger team to manage relationships.


[[File:566b2ab8195501c6fcd006d7c5226e80f817fc1.png]]
Below is an image of our newest product, T|W Weekender. Launched in January 2022, this duffle bag is ideal for 1-2 day travel. This is our first test in the short term carry market.
 
Below is an image of our newest product, T|W Weekender. '''Launched in January 2022''', this duffle bag is ideal for 1-2 day travel. This is our first test in the short term carry market.
 
[[File:3104035903a1944c160b31cede031c07dc7b3aa6.png]]


On the strength of our products, drive and intentional planning and execution, we believe we can take T|W to new heights.
On the strength of our products, drive and intentional planning and execution, we believe we can take T|W to new heights.
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== Founders ==
== Founders ==
[[File:Sherika Wynter.png|250x250px]]
Sherika Wynter
 
'''Sherika Wynter'''


Co-Founder & CEO
Co-Founder & CEO


'''Sherika Wynter''' is a consultant and entrepreneur with vast experience in product development, vendor management, and business development. She has more than 13 years in product and project management. Sherika's background is in mechanical engineering and industrial design from Rensselaer Polytechnic Institute and University of the Arts, respectively.
Sherika Wynter is a consultant and entrepreneur with vast experience in product development, vendor management, and business development. She has more than 13 years in product and project management. Sherika's background is in mechanical engineering and industrial design from Rensselaer Polytechnic Institute and University of the Arts, respectively.
 
[[File:Shallon Thomas.png|250x250px]]


'''Shallon Thomas'''
Shallon Thomas


Co-Founder & COO
Co-Founder & COO


'''Shallon Thomas''' holds an MBA from Washington Adventist University and a Lean Six Sigma practitioner. His career began as a quality engineer in the military defense industry and later served as a consultant for the US patent office.
Shallon Thomas holds an MBA from Washington Adventist University and a Lean Six Sigma practitioner. His career began as a quality engineer in the military defense industry and later served as a consultant for the US patent office.


== Thomas & Wynter Team ==
== Thomas & Wynter Team ==
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