Apple, Inc. - Revision history

Manos at 23:36, 24 July 2023

2023-07-24T23:36:59Z

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	}}		}}

	Apple Inc. ~~designs~~, ~~manufactures~~, and ~~markets smartphones, personal computers, tablets, wearables,~~ and ~~accessories worldwide. It also sells various related~~ services. ~~In addition,~~ the ~~company offers~~ iPhone, ~~a line of smartphones;~~ Mac~~, a~~ line ~~of personal computers; iPad~~, ~~a line of~~ multi-purpose tablets; AirPods Max, an over-ear wireless headphone~~; and~~ wearables, home, and accessories ~~comprising~~ AirPods, Apple TV, Apple Watch, Beats products, HomePod, and iPod touch. ~~Further~~, it provides AppleCare support services; cloud ~~services store services; and~~ operates various platforms, ~~including~~ the App Store that ~~allow~~ customers to discover and ~~download~~ applications and digital content~~, such as~~ books, music, ~~video~~, games, and podcasts. ~~Additionally, the company offers various~~ services, such as Apple Arcade, a ~~game subscription~~ service; Apple Music, ~~which offers users~~ a curated ~~listening experience with~~ on-demand radio ~~stations~~; Apple News+, a subscription news and ~~magazine service~~; Apple TV+, which ~~offers~~ exclusive original content~~; Apple Card, a~~ co-branded ~~credit card;~~ and Apple Pay, a cashless payment service, ~~as well as licenses its intellectual property~~. ~~The company serves~~ consumers~~, and~~ small and mid-sized businesses; and the education, enterprise, and government ~~markets~~. ~~It distributes~~ third-party applications ~~for~~ its products through the App Store. ~~The company also sells its~~ products ~~through~~ its retail and online stores, and direct sales force~~; and~~ third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. ~~was incorporated~~ in ~~1977 and is headquartered in Cupertino, California.<ref>Source: Yahoo Finance~~.~~</ref>~~		Headquartered in Cupertino, California Apple Inc. is a global powerhouse known for designing, manufacturing, and marketing an array of innovative tech products and services. The company's extensive product portfolio includes smartphones like the iPhone, personal computers under the Mac line, multi-purpose tablets dubbed as the iPad, and the AirPods Max, an over-ear wireless headphone. It also offers a myriad of wearables, home products, and accessories, featuring AirPods, Apple TV, Apple Watch, Beats products, HomePod, and iPod touch.

			Beyond hardware, Apple Inc. provides a suite of services that complement its physical products. These include AppleCare support services and cloud storage solutions. The company operates various platforms, most notably the App Store, a digital marketplace that enables customers to discover, download, and enjoy a vast selection of applications and digital content like books, music, videos, games, and podcasts.

			Apple also delivers a rich array of subscription services such as Apple Arcade, a gaming service; Apple Music, a curated on-demand radio service; Apple News+, a subscription service for news and magazines; and Apple TV+, which provides exclusive original content. Financial services like the co-branded Apple Card and Apple Pay, a cashless payment service, are also part of the company's offerings.

			Serving a diverse clientele from individual consumers to small and mid-sized businesses, and even the education, enterprise, and government sectors, Apple continues to expand its reach. The company licenses its intellectual property and facilitates third-party applications on its products through the App Store. Distribution of Apple's products spans from its own retail and online stores and direct sales force to third-party cellular network carriers, wholesalers, retailers, and resellers. Founded in 1977, Apple Inc. has played a pivotal role in shaping the global tech landscape.

	== Operations<ref name=":0">Source: the company.</ref> ==		== Operations<ref name=":0">Source: the company.</ref> ==

Manos at 23:35, 24 July 2023

2023-07-24T23:35:15Z

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	~~{{Cover Image\|[[File:Apple-iPhone-14-Pro-iPhone-14-Pro-Max-hero-220907 Full-Bleed-Image.jpg.large.jpg]]}}~~

	{{Infobox company		{{Infobox company
	\| name = Apple Inc.		\| name = Apple Inc.

Manos at 16:27, 11 December 2022

2022-12-11T16:27:53Z

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	{{Cover Image\|[[File:Apple-iPhone-14-Pro-iPhone-14-Pro-Max-hero-220907 Full-Bleed-Image.jpg.large.jpg]]}}		{{Cover Image\|[[File:Apple-iPhone-14-Pro-iPhone-14-Pro-Max-hero-220907 Full-Bleed-Image.jpg.large.jpg]]}}

			{{Infobox company
			\| name = Apple Inc.
			\| logo = Apple logo black.svg
			\| logo_size = 60px
			\| image = Aerial view of Apple Park dllu.jpg
			\| image_size = 250px
			\| image_caption = [[Apple Park]], the company's headquarters in [[Cupertino, California]] within [[Silicon Valley]]
			\| former_name = {{Unbulleted list\|
			\| Apple Computer Company (1976–1977)
			\| Apple Computer, Inc. (1977–2007)
			}}
			\| type = [[Public company\|Public]]
			\| traded_as = {{Unbulleted list \| {{NASDAQ\|AAPL}} \| [[Nasdaq-100]] component \| [[Dow Jones Industrial Average\|DJIA]] component \| [[S&P 100]] component \| [[S&P 500]] component}}
			\| ISIN = US0378331005
			\| industry = {{Unbulleted list
			\|[[Consumer electronics]]
			\|[[Software services]]
			\|[[Online services]]
			}}
			\| founded = {{Start date and age\|1976\|04\|01}} in [[Los Altos, California]], U.S.
			\| founders = {{Unbulleted list \| [[Steve Jobs]] \| [[Steve Wozniak]] \| [[Ronald Wayne]]}}
			\| hq_location = [[Apple Park\|1 Apple Park Way]]
			\| hq_location_city = [[Cupertino, California]]
			\| hq_location_country = U.S.<br/>{{Coord\|37.3349\|-122.0090\|type:landmark_region:US-CA\|display=title,inline}}
			\| num_locations = 522 [[Apple Store\|retail stores]]
			\| num_locations_year = 2022
			\| area_served = Worldwide
			\| key_people = {{Unbulleted list
			\| [[Arthur D. Levinson]] ([[chairman]])
			\| [[Tim Cook]] ([[Chief executive officer\|CEO]])
			\| [[Jeff Williams (Apple)\|Jeff Williams]] ([[Chief operating officer\|COO]])
			}}
			\| products = <!-- This list is not comprehensive, but rather a representative selection of the company's well-known products --> {{plainlist\|
			* [[AirPods]]
			* [[Apple Watch]]
			* [[iPad]]
			* [[iPhone]]
			* [[Mac (computer)\|Mac]]
			}}
			\| services = <!-- This list is not comprehensive, but rather a representative selection of the company's well-known services --> {{plainlist\|
			* [[App Store (iOS)\|App Store]]
			* [[Apple Card]]
			* [[Apple Music]]
			* [[Apple TV+]]
			* [[Apple Pay]]
			}}
			\| revenue = {{increase}} {{US$\|394.33 billion\|link=yes}}
			\| revenue_year = 2022
			\| operating_income = {{increase}} {{US$\|119.44 billion}}
			\| income_year = 2022
			\| net_income = {{increase}} {{US$\|99.80 billion}}
			\| net_income_year = 2022
			\| assets = {{increase}} {{US$\|352.76 billion}}
			\| assets_year = 2022
			\| equity = {{decrease}} {{US$\|50.67 billion}}
			\| equity_year = 2022
			\| num_employees = 164,000
			\| num_employees_year = 2022
			\| subsid = {{Unbulleted list \| [[Apple Studios]] \| [[Beats Electronics]] \| [[Beddit]] \| [[Braeburn Capital]] \| [[Claris]] \| [[Drive.ai]] \| [[InVisage Technologies]] \| Dark Sky ([[Weather (Apple)]])}}
			\| website = {{Official url}}
			\| footnotes = <ref name="Apple-10-K-Report-2021">{{Cite web \|date=September 25, 2021 \|title=Apple 10-K Report FY2021 \|url=https://s2.q4cdn.com/470004039/files/doc_financials/2021/q4/_10-K-2021-(As-Filed).pdf \|access-date=January 23, 2022}}</ref><ref>{{Cite web \|date=October 28, 2022 \|title=Apple Inc. Fiscal 2022 Annual Report (Form 10-K) \|url=https://www.sec.gov/ix?doc=/Archives/edgar/data/320193/000032019322000108/aapl-20220924.htm \|publisher=[[U.S. Securities and Exchange Commission]]}}</ref><ref>{{Cite web\|url=https://www.apple.com/retail/storelist \|title=Apple Retail Store – Store List \|publisher= Apple \|language= en-US \|access-date= June 3, 2020}}</ref><ref>[https://businesssearch.sos.ca.gov/Document/RetrievePDF?Id=00806592-5959973 Certificate of Amendment of Articles of Incorporation], November 17, 1977. California Secretary of State</ref><ref>[https://businesssearch.sos.ca.gov/Document/RetrievePDF?Id=00806592-6322847 Certificate of Ownership], January 9, 2007. California Secretary of State.</ref>
			}}

	Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. It also sells various related services. In addition, the company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; AirPods Max, an over-ear wireless headphone; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, HomePod, and iPod touch. Further, it provides AppleCare support services; cloud services store services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts. Additionally, the company offers various services, such as Apple Arcade, a game subscription service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was incorporated in 1977 and is headquartered in Cupertino, California.<ref>Source: Yahoo Finance.</ref>		Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. It also sells various related services. In addition, the company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; AirPods Max, an over-ear wireless headphone; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, HomePod, and iPod touch. Further, it provides AppleCare support services; cloud services store services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts. Additionally, the company offers various services, such as Apple Arcade, a game subscription service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was incorporated in 1977 and is headquartered in Cupertino, California.<ref>Source: Yahoo Finance.</ref>

>Chris at 21:51, 25 September 2022

2022-09-25T21:51:24Z

← Older revision		Revision as of 22:51, 25 September 2022
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			{{Cover Image\|[[File:Apple-iPhone-14-Pro-iPhone-14-Pro-Max-hero-220907 Full-Bleed-Image.jpg.large.jpg]]}}

	Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. It also sells various related services. In addition, the company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; AirPods Max, an over-ear wireless headphone; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, HomePod, and iPod touch. Further, it provides AppleCare support services; cloud services store services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts. Additionally, the company offers various services, such as Apple Arcade, a game subscription service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was incorporated in 1977 and is headquartered in Cupertino, California.<ref>Source: Yahoo Finance.</ref>		Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. It also sells various related services. In addition, the company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; AirPods Max, an over-ear wireless headphone; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, HomePod, and iPod touch. Further, it provides AppleCare support services; cloud services store services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts. Additionally, the company offers various services, such as Apple Arcade, a game subscription service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was incorporated in 1977 and is headquartered in Cupertino, California.<ref>Source: Yahoo Finance.</ref>

95.149.241.133 at 21:43, 25 September 2022

2022-09-25T21:43:23Z

← Older revision		Revision as of 22:43, 25 September 2022
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	~~== Summary<ref>Source: Yahoo Finance.</ref> ==~~		Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. It also sells various related services. In addition, the company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; AirPods Max, an over-ear wireless headphone; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, HomePod, and iPod touch. Further, it provides AppleCare support services; cloud services store services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts. Additionally, the company offers various services, such as Apple Arcade, a game subscription service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was incorporated in 1977 and is headquartered in Cupertino, California.<ref>Source: Yahoo Finance.</ref>
	Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. It also sells various related services. In addition, the company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; AirPods Max, an over-ear wireless headphone; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, HomePod, and iPod touch. Further, it provides AppleCare support services; cloud services store services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts. Additionally, the company offers various services, such as Apple Arcade, a game subscription service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was incorporated in 1977 and is headquartered in Cupertino, California.

	== Operations<ref name=":0">Source: the company.</ref> ==		== Operations<ref name=":0">Source: the company.</ref> ==

95.149.241.133: Undo revision 59524 by 95.149.241.133 (talk)

2022-09-19T19:19:11Z

Undo revision 59524 by 95.149.241.133 (talk)

← Older revision		Revision as of 20:19, 19 September 2022
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			== Summary<ref>Source: Yahoo Finance.</ref> ==
	Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. It also sells various related services. In addition, the company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; AirPods Max, an over-ear wireless headphone; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, HomePod, and iPod touch. Further, it provides AppleCare support services; cloud services store services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts. Additionally, the company offers various services, such as Apple Arcade, a game subscription service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was incorporated in 1977 and is headquartered in Cupertino, California.		Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. It also sells various related services. In addition, the company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; AirPods Max, an over-ear wireless headphone; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, HomePod, and iPod touch. Further, it provides AppleCare support services; cloud services store services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts. Additionally, the company offers various services, such as Apple Arcade, a game subscription service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was incorporated in 1977 and is headquartered in Cupertino, California.

95.149.241.133 at 19:18, 19 September 2022

2022-09-19T19:18:49Z

← Older revision		Revision as of 20:18, 19 September 2022
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	~~== Summary<ref>Source: Yahoo Finance.</ref> ==~~
	Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. It also sells various related services. In addition, the company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; AirPods Max, an over-ear wireless headphone; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, HomePod, and iPod touch. Further, it provides AppleCare support services; cloud services store services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts. Additionally, the company offers various services, such as Apple Arcade, a game subscription service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was incorporated in 1977 and is headquartered in Cupertino, California.		Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. It also sells various related services. In addition, the company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; AirPods Max, an over-ear wireless headphone; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, HomePod, and iPod touch. Further, it provides AppleCare support services; cloud services store services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts. Additionally, the company offers various services, such as Apple Arcade, a game subscription service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was incorporated in 1977 and is headquartered in Cupertino, California.

103.126.60.198 at 11:54, 15 August 2022

2022-08-15T11:54:50Z

← Older revision		Revision as of 12:54, 15 August 2022
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	[[Category:Thesis]]		[[Category:Thesis]]
	[[Category:Equities]]		[[Category:Equities]]

			__INDEX__

109.180.50.163 at 08:56, 14 August 2022

2022-08-14T08:56:17Z

← Older revision		Revision as of 09:56, 14 August 2022
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	== Summary<ref ~~name=":0"~~>Source: ~~the company~~.</ref> ==		== Summary<ref>Source: Yahoo Finance.</ref> ==
	Apple, Inc is ~~a technology company~~.		Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. It also sells various related services. In addition, the company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; AirPods Max, an over-ear wireless headphone; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, HomePod, and iPod touch. Further, it provides AppleCare support services; cloud services store services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts. Additionally, the company offers various services, such as Apple Arcade, a game subscription service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was incorporated in 1977 and is headquartered in Cupertino, California.

	== Operations<ref name=":0" /> ==		== Operations<ref name=":0">Source: the company.</ref> ==

	===Company Background===		===Company Background===

109.180.50.163 at 08:55, 14 August 2022

2022-08-14T08:55:23Z

← Older revision		Revision as of 09:55, 14 August 2022
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			== Summary<ref name=":0">Source: the company.</ref> ==
	Apple, Inc is a technology company.		Apple, Inc is a technology company.

	== Operations ==		== Operations<ref name=":0" /> ==

	===Company Background===		===Company Background===
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	The Company offers payment services, including Apple Card®, a co-branded credit card, and Apple Pay®, a cashless payment service.		The Company offers payment services, including Apple Card®, a co-branded credit card, and Apple Pay®, a cashless payment service.

	===Markets and Distribution===		===Markets and Distribution<ref name=":0" />===

	The company’s customers are primarily in the consumer, small and mid-sized business, education, enterprise and government markets. The Company sells its products and resells third-party products in most of its major markets directly to consumers, small and mid-sized businesses, and education, enterprise and government customers through its retail and online stores and its direct sales force. The Company also employs a variety of indirect distribution channels, such as third-party cellular network carriers, wholesalers, retailers and resellers. During 2021, the Company’s net sales through its direct and indirect distribution channels accounted for 36% and 64%, respectively, of total net sales.		The company’s customers are primarily in the consumer, small and mid-sized business, education, enterprise and government markets. The Company sells its products and resells third-party products in most of its major markets directly to consumers, small and mid-sized businesses, and education, enterprise and government customers through its retail and online stores and its direct sales force. The Company also employs a variety of indirect distribution channels, such as third-party cellular network carriers, wholesalers, retailers and resellers. During 2021, the Company’s net sales through its direct and indirect distribution channels accounted for 36% and 64%, respectively, of total net sales.

	===Competition===		===Competition<ref name=":0" />===

	The markets for the Company’s products and services are highly competitive, and are characterized by aggressive price competition and resulting downward pressure on gross margins, frequent introduction of new products and services, short product life cycles, evolving industry standards, continual improvement in product price and performance characteristics, rapid adoption of technological advancements by competitors, and price sensitivity on the part of consumers and businesses. Many of the Company’s competitors seek to compete primarily through aggressive pricing and very low cost structures, and by imitating the Company’s products and infringing on its intellectual property.		The markets for the Company’s products and services are highly competitive, and are characterized by aggressive price competition and resulting downward pressure on gross margins, frequent introduction of new products and services, short product life cycles, evolving industry standards, continual improvement in product price and performance characteristics, rapid adoption of technological advancements by competitors, and price sensitivity on the part of consumers and businesses. Many of the Company’s competitors seek to compete primarily through aggressive pricing and very low cost structures, and by imitating the Company’s products and infringing on its intellectual property.
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	The Company is committed to protecting its employees everywhere it operates. The Company identifies potential risks associated with workplace activities in order to develop measures to mitigate possible hazards. The Company supports employees with general safety training and puts specific programs in place for those working in potentially high-hazard environments, including chemical management, laser safety, equipment and machinery safety, hazardous materials management and electrical safety. The Company has taken additional measures during the COVID-19 pandemic, including providing information resources, testing, face masks and personal protective equipment, and case support. The Company also offers special sick leave for employees with possible COVID-19 symptoms, as well as comprehensive health coverage.		The Company is committed to protecting its employees everywhere it operates. The Company identifies potential risks associated with workplace activities in order to develop measures to mitigate possible hazards. The Company supports employees with general safety training and puts specific programs in place for those working in potentially high-hazard environments, including chemical management, laser safety, equipment and machinery safety, hazardous materials management and electrical safety. The Company has taken additional measures during the COVID-19 pandemic, including providing information resources, testing, face masks and personal protective equipment, and case support. The Company also offers special sick leave for employees with possible COVID-19 symptoms, as well as comprehensive health coverage.
	==Risk Factors==		==Risk Factors<ref name=":0" />==

	The Company’s business, reputation, results of operations and financial condition, as well as the price of the Company’s stock, can be affected by a number of factors, whether currently known or unknown, including those described below. When any one or more of these risks materialize from time to time, the Company’s business, reputation, results of operations and financial condition, as well as the price of the Company’s stock, can be materially and adversely affected.		The Company’s business, reputation, results of operations and financial condition, as well as the price of the Company’s stock, can be affected by a number of factors, whether currently known or unknown, including those described below. When any one or more of these risks materialize from time to time, the Company’s business, reputation, results of operations and financial condition, as well as the price of the Company’s stock, can be materially and adversely affected.
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	The Company’s stock has experienced substantial price volatility in the past and may continue to do so in the future. Additionally, the Company, the technology industry and the stock market as a whole have, from time to time, experienced extreme stock price and volume fluctuations that have affected stock prices in ways that may have been unrelated to these companies’ operating performance. Price volatility may cause the average price at which the Company repurchases its stock in a given period to exceed the stock’s price at a given point in time. The Company believes the price of its stock should reflect expectations of future growth and profitability. The Company also believes the price of its stock should reflect expectations that its cash dividend will continue at current levels or grow, and that its current share repurchase program will be fully consummated. Future dividends are subject to declaration by the Company’s Board of Directors, and the Company’s share repurchase program does not obligate it to acquire any specific number of shares. If the Company fails to meet expectations related to future growth, profitability, dividends, share repurchases or other market expectations, the price of the Company’s stock may decline significantly, which could have a material adverse impact on investor confidence and employee retention.		The Company’s stock has experienced substantial price volatility in the past and may continue to do so in the future. Additionally, the Company, the technology industry and the stock market as a whole have, from time to time, experienced extreme stock price and volume fluctuations that have affected stock prices in ways that may have been unrelated to these companies’ operating performance. Price volatility may cause the average price at which the Company repurchases its stock in a given period to exceed the stock’s price at a given point in time. The Company believes the price of its stock should reflect expectations of future growth and profitability. The Company also believes the price of its stock should reflect expectations that its cash dividend will continue at current levels or grow, and that its current share repurchase program will be fully consummated. Future dividends are subject to declaration by the Company’s Board of Directors, and the Company’s share repurchase program does not obligate it to acquire any specific number of shares. If the Company fails to meet expectations related to future growth, profitability, dividends, share repurchases or other market expectations, the price of the Company’s stock may decline significantly, which could have a material adverse impact on investor confidence and employee retention.

	==Team==		==Team<ref name=":0" />==

	===Executive Profiles===		===Executive Profiles===
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	Susan L. Wagner		Susan L. Wagner

			== References and notes ==
	[[Category:Thesis]]		[[Category:Thesis]]
	[[Category:Equities]]		[[Category:Equities]]