CitaDAO - Revision history

95.149.241.133 at 18:25, 19 August 2022

2022-08-19T18:25:40Z

← Older revision		Revision as of 19:25, 19 August 2022
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	[[Category:Thesis]]		[[Category:Thesis]]
	[[Category:Equities]]		[[Category:Equities]]

			__INDEX__

>Louis at 16:20, 22 July 2022

2022-07-22T16:20:44Z

← Older revision		Revision as of 17:20, 22 July 2022
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	To contact CitaDao, click [mailto:admin@citadao.io here].		To contact CitaDao, click [mailto:admin@citadao.io here].
			<references />
			<references group="Note" />
			[[Category:Thesis]]
			[[Category:Equities]]

172.18.0.3: /* Summary */

2022-05-17T00:46:41Z

Summary

← Older revision		Revision as of 01:46, 17 May 2022
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	* The mission of the company is to help make investing in real estate accessible to everyone (and not just the wealthy).		* The mission of the company is to help make investing in real estate accessible to everyone (and not just the wealthy).

	* The company’s flagship product is targeted towards Active Investors, who are a group of people that are willing and able to be actively involved in the process of finding suitable investments. The product is a real estate investment platform. What makes the platform unique is that the investments transaction information is recorded on a blockchain. Research suggests that recording the information on a blockchain will result in Active Investors making investments faster and/or a lower cost, and, ultimately, more money.		* The company’s flagship product is targeted towards Active Investors, who are a group of people that are willing and able to be actively involved in the process of finding suitable investments. The product is a real estate investment platform. What makes the platform unique is that the investments transaction information is recorded on a blockchain. Research suggests that recording the information on a blockchain will result in Active Investors making investments faster and/or at a lower cost, and, ultimately, more money.

	* The Stockhub company estimates that the expected return of an investment in the company over the next five years is 55x. In other words, an £1,000 investment in the company is expected to return £55,000 in five years time.		* The Stockhub company estimates that the expected return of an investment in the company over the next five years is 55x. In other words, an £1,000 investment in the company is expected to return £55,000 in five years time.

172.18.0.3: /* Who’s the target audience of the company’s flagship product? */

2022-05-16T11:10:45Z

Who’s the target audience of the company’s flagship product?

← Older revision		Revision as of 12:10, 16 May 2022
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	====Who’s the target audience of the company’s flagship product?====		====Who’s the target audience of the company’s flagship product?====

	The audience is people ~~who~~ are actively involved in the process of deciding which investments to make.		The audience is Active Investors, who are people that are actively involved in the process of deciding which investments to make.

	====What's the flagship product?====		====What's the flagship product?====

172.18.0.3: /* What's the company's main offering(s)? */

2022-05-16T11:09:50Z

What's the company's main offering(s)?

← Older revision		Revision as of 12:09, 16 May 2022
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	===What's the company's main offering(s)?===		===What's the company's main offering(s)?===

	At the moment (as of 16th May 2022), the main and only offering of the company is ~~CitaDao~~.		At the moment (as of 16th May 2022), the main and only offering of the company is CitaDAO.

	====Who’s the target audience of the company’s flagship product?====		====Who’s the target audience of the company’s flagship product?====

172.18.0.3: /* What makes the flagship product unique? */

2022-05-16T11:03:43Z

What makes the flagship product unique?

← Older revision		Revision as of 12:03, 16 May 2022
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	====What makes the flagship product unique?====		====What makes the flagship product unique?====

	The uniqueness of the platform is that the information about the buying and selling of the investments (i.e. the investments ~~transactions~~ information) is recorded on a blockchain. Research suggests that recording the information on a blockchain will, in time, result in Active Investors making investments faster and/or at a lower cost, and, ultimately, more money.		The uniqueness of the platform is that the information about the buying and selling of the investments (i.e. the investments transaction information) is recorded on a blockchain. Research suggests that recording the information on a blockchain will, in time, result in Active Investors making investments faster and/or at a lower cost, and, ultimately, more money.

	===What's the biggest achievement of the company?===		===What's the biggest achievement of the company?===

172.18.0.3: /* Summary */

2022-05-16T10:30:37Z

Summary

← Older revision		Revision as of 11:30, 16 May 2022
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	==Summary==		==Summary==

			* The mission of the company is to help make investing in real estate accessible to everyone (and not just the wealthy).

	* The company’s flagship product is targeted towards Active Investors, who are a group of people that are willing and able to be actively involved in the process of finding suitable investments. The product is a real estate investment platform. What makes the platform unique is that the investments transaction information is recorded on a blockchain. Research suggests that recording the information on a blockchain will result in Active Investors making investments faster and/or a lower cost, and, ultimately, more money.		* The company’s flagship product is targeted towards Active Investors, who are a group of people that are willing and able to be actively involved in the process of finding suitable investments. The product is a real estate investment platform. What makes the platform unique is that the investments transaction information is recorded on a blockchain. Research suggests that recording the information on a blockchain will result in Active Investors making investments faster and/or a lower cost, and, ultimately, more money.

172.18.0.3: /* What are the assumptions used to estimate the financial forecasts? */

2022-05-16T10:28:47Z

What are the assumptions used to estimate the financial forecasts?

← Older revision		Revision as of 11:28, 16 May 2022
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	\|Research shows that the growth rate of the global advertising market (i.e. the total addressable market) is similar to the growth rate of global gross domestic product<ref>http://www.robertpicard.net/files/econgrowthandadvertising.pdf</ref>, which has averaged (medium) around 3% per year in the last 20 years (2001 to 2022)<ref>https://www.macrotrends.net/countries/WLD/world/gdp-growth-rate</ref>.		\|Research shows that the growth rate of the global advertising market (i.e. the total addressable market) is similar to the growth rate of global gross domestic product<ref>http://www.robertpicard.net/files/econgrowthandadvertising.pdf</ref>, which has averaged (medium) around 3% per year in the last 20 years (2001 to 2022)<ref>https://www.macrotrends.net/countries/WLD/world/gdp-growth-rate</ref>.
	\|-		\|-
	\|What's the estimated ~~CitaDao~~ peak market share?		\|What's the estimated peak market share of the company?
	\|2%		\|2%
	\|Research shows that there's an almost perfect positive correlation between the amount of adverting revenue generated on a platform and the total amount of time spent by users on the platform. In other words, the more time users spend on a platform, the more advertising revenue the platform generates. Accordingly, Stockhub believes that the best measurement unit of future advertising market share is time. In UK broadcasting, there's a limit on the amount of advertising that can be shown to viewers, and the limit is 15% of 24 hours (i.e. around 9 minutes per hour or around 216 minutes a day). Research suggests that Active Investors represent around 10.4% of the global population and that the average amount of time Active Investors spend researching investments is 30 minutes per day. Consequently, the Stockhub company estimates that the peak market share of its namesake platform is around 2%, and, therefore, suggests using the share amount here.		\|Research shows that there's an almost perfect positive correlation between the amount of adverting revenue generated on a platform and the total amount of time spent by users on the platform. In other words, the more time users spend on a platform, the more advertising revenue the platform generates. Accordingly, Stockhub believes that the best measurement unit of future advertising market share is time. In UK broadcasting, there's a limit on the amount of advertising that can be shown to viewers, and the limit is 15% of 24 hours (i.e. around 9 minutes per hour or around 216 minutes a day). Research suggests that Active Investors represent around 10.4% of the global population and that the average amount of time Active Investors spend researching investments is 30 minutes per day. Consequently, the Stockhub company estimates that the peak market share of its namesake platform is around 2%, and, therefore, suggests using the share amount here.
	\|-		\|-
	\|Which distribution function do you want to use to estimate ~~Stockhub~~ revenue?		\|Which distribution function do you want to use to estimate the revenue of the company?
	\|Gaussian		\|Gaussian
	\|Research suggests that the revenue pattern of companies is similar to the pattern produced by the Gaussian distribution function (i.e. the revenue distribution is bell shaped)<ref>http://escml.umd.edu/Papers/ObsCPMT.pdf</ref>, so Stockhub suggests using that function here.		\|Research suggests that the revenue pattern of companies is similar to the pattern produced by the Gaussian distribution function (i.e. the revenue distribution is bell shaped)<ref>http://escml.umd.edu/Papers/ObsCPMT.pdf</ref>, so Stockhub suggests using that function here.
	\|-		\|-
	\| What is the estimated ~~Stockhub~~ lifespan?		\| What is the estimated lifespan of the company?
	\|50 years		\|50 years
	\|Stockhub's vision is to be a large organisation (more than 10,000 employees), and research shows that the average lifespan of a large corporation is around 50 years.<ref>Stadler, Enduring Success, 3–5.</ref>		\|Stockhub's vision is to be a large organisation (more than 10,000 employees), and research shows that the average lifespan of a large corporation is around 50 years.<ref>Stadler, Enduring Success, 3–5.</ref>
	\|-		\|-
	\|What's the estimated standard deviation of ~~Stockhub~~ revenue?		\|What's the estimated standard deviation of the company's revenue?
	\|5 years		\|5 years
	\|Another way of asking this question is this way: within how many years either side of the mean does 68% of revenue occur? The Stockhub company suggests using 5 years (i.e. 68% of all sales happen within 5 years either side of the mean year), so that's what's used here.		\|Another way of asking this question is this way: within how many years either side of the mean does 68% of revenue occur? The Stockhub company suggests using 5 years (i.e. 68% of all sales happen within 5 years either side of the mean year), so that's what's used here.
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	\| colspan="3" \|'''<div style="text-align: center;">Growth stages</div>'''		\| colspan="3" \|'''<div style="text-align: center;">Growth stages</div>'''
	\|-		\|-
	\|How many main stages of growth is ~~Stockhub~~ expected to go through?		\|How many main stages of growth is the company expected to go through?
	\|4 stages		\|4 stages
	\|Research suggests that a company typically goes through four distinct stages of cash flow growth.<ref>Levie J, Lichtenstein BB (2010) A terminal assessment of stages theory: Introducing a dynamic approach to entrepreneurship. Entrepreneurship: Theory & Practice 34(2): 317–350. <nowiki>https://doi.org/10.1111/j.1540-6520.2010.00377.x</nowiki></ref> Research also shows that incorporating those stages into the discounted cash flow model improves the quality of the model and, ultimately, the quality of the value estimation.<ref>Stef Hinfelaar et al.:, 2019.</ref>		\|Research suggests that a company typically goes through four distinct stages of cash flow growth.<ref>Levie J, Lichtenstein BB (2010) A terminal assessment of stages theory: Introducing a dynamic approach to entrepreneurship. Entrepreneurship: Theory & Practice 34(2): 317–350. <nowiki>https://doi.org/10.1111/j.1540-6520.2010.00377.x</nowiki></ref> Research also shows that incorporating those stages into the discounted cash flow model improves the quality of the model and, ultimately, the quality of the value estimation.<ref>Stef Hinfelaar et al.:, 2019.</ref>

172.18.0.3: /* What are the assumptions used to estimate the financial forecasts? */

2022-05-16T10:27:06Z

What are the assumptions used to estimate the financial forecasts?

← Older revision		Revision as of 11:27, 16 May 2022
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	\|-		\|-
	\|What's the estimated current size of the total addressable market?		\|What's the estimated current size of the total addressable market?
	\|~~£635~~,~~325~~,000,000		\|£511,000,000,000
	\|Here, the total addressable market (TAM) is defined as the global advertising market, and based on a number of assumptions<ref group="Note" name="Note01" />, it is estimated that the size of the market as of today (14th March 2022), in terms of revenue, is ~~£635~~ billion (or $~~850~~ billion).		\|Here, the total addressable market (TAM) is defined as the global advertising market, and based on a number of assumptions<ref group="Note" name="Note01" />, it is estimated that the size of the market as of today (14th March 2022), in terms of revenue, is £511 billion (or $600 billion).
	\|-		\|-
	\|What's the estimated terminal annual growth rate of the total addressable market?		\|What's the estimated terminal annual growth rate of the total addressable market?
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	\|Research shows that the growth rate of the global advertising market (i.e. the total addressable market) is similar to the growth rate of global gross domestic product<ref>http://www.robertpicard.net/files/econgrowthandadvertising.pdf</ref>, which has averaged (medium) around 3% per year in the last 20 years (2001 to 2022)<ref>https://www.macrotrends.net/countries/WLD/world/gdp-growth-rate</ref>.		\|Research shows that the growth rate of the global advertising market (i.e. the total addressable market) is similar to the growth rate of global gross domestic product<ref>http://www.robertpicard.net/files/econgrowthandadvertising.pdf</ref>, which has averaged (medium) around 3% per year in the last 20 years (2001 to 2022)<ref>https://www.macrotrends.net/countries/WLD/world/gdp-growth-rate</ref>.
	\|-		\|-
	\|What's the estimated ~~Stockhub~~ peak market share?		\|What's the estimated CitaDao peak market share?
	\|2%		\|2%
	\|Research shows that there's an almost perfect positive correlation between the amount of adverting revenue generated on a platform and the total amount of time spent by users on the platform. In other words, the more time users spend on a platform, the more advertising revenue the platform generates. Accordingly, Stockhub believes that the best measurement unit of future advertising market share is time. In UK broadcasting, there's a limit on the amount of advertising that can be shown to viewers, and the limit is 15% of 24 hours (i.e. around 9 minutes per hour or around 216 minutes a day). Research suggests that Active Investors represent around 10.4% of the global population and that the average amount of time Active Investors spend researching investments is 30 minutes per day. Consequently, the Stockhub company estimates that the peak market share of its namesake platform is around 2%, and, therefore, suggests using the share amount here.		\|Research shows that there's an almost perfect positive correlation between the amount of adverting revenue generated on a platform and the total amount of time spent by users on the platform. In other words, the more time users spend on a platform, the more advertising revenue the platform generates. Accordingly, Stockhub believes that the best measurement unit of future advertising market share is time. In UK broadcasting, there's a limit on the amount of advertising that can be shown to viewers, and the limit is 15% of 24 hours (i.e. around 9 minutes per hour or around 216 minutes a day). Research suggests that Active Investors represent around 10.4% of the global population and that the average amount of time Active Investors spend researching investments is 30 minutes per day. Consequently, the Stockhub company estimates that the peak market share of its namesake platform is around 2%, and, therefore, suggests using the share amount here.

172.18.0.3: /* What's the flagship product? */

2022-05-16T10:24:12Z

What's the flagship product?

← Older revision		Revision as of 11:24, 16 May 2022
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	====What's the flagship product?====		====What's the flagship product?====

	The product is a real estate investment platform. In other words, it's a platform for buying and selling real estate investments, such as a ~~residential~~ property.		The product is a real estate investment platform. In other words, it's a platform for buying and selling real estate investments, such as a commercial property.

	====What makes the flagship product unique?====		====What makes the flagship product unique?====