Fearne & Rosie - Revision history

95.149.241.133 at 22:52, 19 August 2022

2022-08-19T22:52:05Z

← Older revision		Revision as of 23:52, 19 August 2022
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	To contact Fearne & Rosie, click [mailto:hello@fearneandrosie.co.uk here].		To contact Fearne & Rosie, click [mailto:hello@fearneandrosie.co.uk here].

			__INDEX__

>George: Undo revision 3539 by George (talk)

2022-07-07T22:47:15Z

Undo revision 3539 by George (talk)

← Older revision		Revision as of 23:47, 7 July 2022
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	To invest in Fearne & Rosie, click [https://www.seedrs.com/fearne-rosie here].		To invest in Fearne & Rosie, click [https://www.seedrs.com/fearne-rosie here].

	To contact Fearne & Rosie, click [mailto:~~Mark~~@~~hoxtonbakehouse~~.~~com~~ here].		To contact Fearne & Rosie, click [mailto:hello@fearneandrosie.co.uk here].

>George: /* Actions */

2022-07-07T22:46:31Z

Actions

← Older revision		Revision as of 23:46, 7 July 2022
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	To invest in Fearne & Rosie, click [https://www.seedrs.com/fearne-rosie here].		To invest in Fearne & Rosie, click [https://www.seedrs.com/fearne-rosie here].

	To contact Fearne & Rosie, click [mailto:~~hello~~@~~fearneandrosie.co.uk~~. here].		To contact Fearne & Rosie, click [mailto:Mark@hoxtonbakehouse.com here].

>Edward: /* Use of proceeds */

2022-04-16T20:04:39Z

Use of proceeds

← Older revision		Revision as of 21:04, 16 April 2022
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	Funds from this round will be used as follows:		Funds from this round will be used as follows:

	50% Marketing and in-store activation.		* 50% Marketing and in-store activation.
			* 30% Building out the berry best team.
			* 20% Working capital as part of our scale up.

	~~30% Building out the berry best team~~.		We have big dreams for our little brand and with your support we want to grow Fearne & Rosie to be that much loved and trusted family brand.

	~~20% Working capital as part of our scale up.~~		And have a jammy good time along the way!

	~~We have big dreams for our little brand and with your support we want to grow~~ Fearne & Rosie ~~to be that much loved and trusted~~ family ~~brand~~.		== Current Manufacturer ==

			Fearne & Rosie currently uses Raydale Foods Ltd as the manufacturer of their products. Raydale Food Ltd is run by an immediate family member of Rachel, the founder.

	~~And~~ have ~~a jammy good time along~~ the ~~way!~~		Rachel is also a Director of Raydale Foods Ltd with no active role day-to-day and with intentions of stepping down by the end of 2022. Fearne & Rosie receive no preferential terms with Raydale Foods Ltd and an arms-length contract exists between the two entities. Fearne & Rosie have begun conversations to move manufacturers in the upcoming months as the business scales.

	==Actions==		==Actions==

>Edward: /* Actions */

2022-04-16T20:03:46Z

Actions

← Older revision		Revision as of 21:03, 16 April 2022
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	==Actions==		==Actions==

	To invest in Fearne & Rosie, click [~~[here\|~~https://www.seedrs.com/fearne-rosie]].		To invest in Fearne & Rosie, click [https://www.seedrs.com/fearne-rosie here].

	To contact Fearne & Rosie, click [mailto:hello@fearneandrosie.co.uk. here].		To contact Fearne & Rosie, click [mailto:hello@fearneandrosie.co.uk. here].

>Edward: /* Actions */

2022-04-16T20:03:31Z

Actions

← Older revision		Revision as of 21:03, 16 April 2022
Line 64:		Line 64:
	==Actions==		==Actions==

	To invest in Fearne & Rosie, click [here\|https://www.seedrs.com/fearne-rosie].		To invest in Fearne & Rosie, click [[here\|https://www.seedrs.com/fearne-rosie]].

	To contact Fearne & Rosie, click [mailto:hello@fearneandrosie.co.uk. here].		To contact Fearne & Rosie, click [mailto:hello@fearneandrosie.co.uk. here].

>Edward: Created page with "==Summary== * Listed in Waitrose, Ocado and Morrisons. * Dragons' Den winner. * In partnership with industry icon, Giles Brook. * Live conversations with multiple supermarkets for 2022 listings. == Introduction == Did you kn..."

2022-04-16T20:03:16Z

Created page with "==Summary== * Listed in Waitrose, Ocado and Morrisons. * Dragons' Den winner. * In partnership with industry icon, Giles Brook. * Live conversations with multiple supermarkets for 2022 listings. == Introduction == <html> <iframe width="560" height="315" src="https://player.vimeo.com/video/689294893?h=56ee8e0ebb" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe> </html> Did you kn..."

New page

==Summary==

* Listed in Waitrose, Ocado and Morrisons.
* Dragons' Den winner.
* In partnership with industry icon, Giles Brook.
* Live conversations with multiple supermarkets for 2022 listings.

== Introduction ==

<html>
<iframe width="560" height="315" src="https://player.vimeo.com/video/689294893?h=56ee8e0ebb" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
</html>

Did you know that most jams in UK retailers contain at least 60g of sugar per 100g? That's 60%!

Fearne & Rosie is on a mission to make healthier, tastier, happier food choices accessible for all families.

We're here to make a positive impact; to educate, spark joy and inspire families to lead healthier lifestyles.

More fruit, less sugar.

It's berry simple!

== Substantial accomplishments to date ==

* Listed in Waitrose, Ocado and Morrisons.

* A community of over 20 000 across social channels.

* In discussions with several UK supermarkets for 2022 product launches.

* Conversations in multiple export markets for imminent launches.

* BCorp pending with innovative plans to build out sustainability and charitable partnerships.

* Secured Dragons' Den offer from Tej Lalvani before opting to partner with Giles Brook.

* Investors joining this round include Giles Brook (BEAR, Vita Coco, Innocent, Mindful Chef), Will Greenwood (former England Rugby World Cup Winner, Sky Sports, Legend Holidays, The Telegraph) and Pip Murray (founder of Pip & Nut).

== Monetisation strategy ==

We have an omni-channel strategy including UK retail, DTC via our website and export. We have a presence in UK supermarkets and are in ongoing conversations to support growth moving forward.

The company manufactures and sells reduced sugar jams. We are profitable per unit, and we are targeting a net profit moving forwards.

The company seeks to grow revenue to over £16 million in the next 5 years prior to exit.

== Use of proceeds ==

Our vision is to become the favourite, most loved and trusted family brand.

Funds from this round will be used as follows:

50% Marketing and in-store activation.

30% Building out the berry best team.

20% Working capital as part of our scale up.

We have big dreams for our little brand and with your support we want to grow Fearne & Rosie to be that much loved and trusted family brand.

And have a jammy good time along the way!

==Actions==

To invest in Fearne & Rosie, click [here|https://www.seedrs.com/fearne-rosie].

To contact Fearne & Rosie, click [mailto:hello@fearneandrosie.co.uk. here].