Fishbrain - Revision history

>Jiteshhalai at 16:50, 9 October 2022

2022-10-09T16:50:56Z

← Older revision		Revision as of 17:50, 9 October 2022
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	To contact Fishbrain, click [mailto:lisa@fishbrain.com here].		To contact Fishbrain, click [mailto:lisa@fishbrain.com here].

	~~Just some changes~~

	== References ==		== References ==

>Jiteshhalai at 16:50, 9 October 2022

2022-10-09T16:50:07Z

← Older revision		Revision as of 17:50, 9 October 2022
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	To contact Fishbrain, click [mailto:lisa@fishbrain.com here].		To contact Fishbrain, click [mailto:lisa@fishbrain.com here].

			Just some changes

	== References ==		== References ==

95.149.241.133 at 23:24, 19 August 2022

2022-08-19T23:24:34Z

← Older revision		Revision as of 00:24, 20 August 2022
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	[[Category:Thesis]]		[[Category:Thesis]]
	[[Category:Equities]]		[[Category:Equities]]

			__INDEX__

>Jeff at 13:18, 22 July 2022

2022-07-22T13:18:05Z

← Older revision		Revision as of 14:18, 22 July 2022
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	<references />		<references />
	[[Category:Thesis]]		[[Category:Thesis]]
			[[Category:Equities]]

>Jeff at 13:00, 22 July 2022

2022-07-22T13:00:22Z

← Older revision		Revision as of 14:00, 22 July 2022
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	== References ==		== References ==
			<references />
			[[Category:Thesis]]

>Akin at 22:48, 30 June 2022

2022-06-30T22:48:54Z

← Older revision		Revision as of 23:48, 30 June 2022
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	The company offers three different subscription options for its users, ranging from monthly to annual offerings at price points of approximately £8 per month to £65 per year.		The company offers three different subscription options for its users, ranging from monthly to annual offerings at price points of approximately £8 per month to £65 per year.

	On the marketplace, Fishbrain takes a 15% commission on GMV for facilitating the sale of fishing gear on the platform by merchants and retailers. The company is also exploring in-app ads as an additional revenue stream.		On the marketplace, Fishbrain takes a 15% commission on gross merchandise volume (GMV) for facilitating the sale of fishing gear on the platform by merchants and retailers. The company is also exploring in-app ads as an additional revenue stream.

	=== Use of proceeds ===		=== Use of proceeds ===
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	The company has 4 different classes of shares, Ordinary shares, Series A preference shares, Series B preference shares and Series B1 preference shares.		The company has 4 different classes of shares, Ordinary shares, Series A preference shares, Series B preference shares and Series B1 preference shares.

	All investors in this round~~, including Seedrs investors,~~ will receive Ordinary shares.		All investors in this round will receive Ordinary shares.

	The Series A, Series B, and Series B1 preference shares carry a 1x non-participating preference. On an exit or liquidation, the proceeds will be distributed as follows:		The Series A, Series B, and Series B1 preference shares carry a 1x non-participating preference. On an exit or liquidation, the proceeds will be distributed as follows:

	1. First, the Series B1 preference shareholders will receive the higher of (i) USD 33.55 per Series B1 preference share and (ii) the amount they would be entitled to if all shareholders shared pro-rata in the proceeds regardless of share class.		# First, the Series B1 preference shareholders will receive the higher of (i) USD 33.55 per Series B1 preference share and (ii) the amount they would be entitled to if all shareholders shared pro-rata in the proceeds regardless of share class.
			# Second, the Series B preference shareholders will receive the higher of (i) USD 33.55 per Series B1 preference share and (ii) the amount they would be entitled to if all shareholders shared pro-rata in the proceeds regardless of share class.
	2. Second, the Series B preference shareholders will receive the higher of (i) USD 33.55 per Series B1 preference share and (ii) the amount they would be entitled to if all shareholders shared pro-rata in the proceeds regardless of share class.		# Third, the Series A preference shareholders will receive the higher of (i) SEK 251.9747 per Series A preferred share and (ii) the amount they would be entitled to if all shareholders shared pro-rata in the proceeds regardless of share class.
			# Finally the remaining proceeds will be distributed amongst ordinary shareholders.
	3. Third, the Series A preference shareholders will receive the higher of (i) SEK 251.9747 per Series A preferred share and (ii) the amount they would be entitled to if all shareholders shared pro-rata in the proceeds regardless of share class.

	4. Finally the remaining proceeds will be distributed amongst ordinary shareholders.

	The Series B preference shares also carry a broad-based weighted average anti-dilution right, i.e. in the event the company issues shares at a lower share price than USD 33.55, holders will be entitled to additional shares at nominal value to mitigate some of the dilution.		The Series B preference shares also carry a broad-based weighted average anti-dilution right, i.e. in the event the company issues shares at a lower share price than USD 33.55, holders will be entitled to additional shares at nominal value to mitigate some of the dilution.

172.18.0.2: /* Actions */

2022-06-30T15:16:38Z

Actions

← Older revision		Revision as of 16:16, 30 June 2022
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	==Actions==		==Actions==
	To invest in Fishbrain, click [https://www.seedrs.com/~~fishbrainhere~~].		To invest in Fishbrain, click [https://www.seedrs.com/fishbrain here].

	To contact Fishbrain, click [mailto:lisa@fishbrain.com here].		To contact Fishbrain, click [mailto:lisa@fishbrain.com here].

	== References ==		== References ==

>Seedrs at 15:04, 30 June 2022

2022-06-30T15:04:51Z

← Older revision		Revision as of 16:04, 30 June 2022
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	===Illiquid investment===		===Illiquid investment===
	The number of transactions in shares of private companies is usually significantly lower than in public companies, typically resulting in it taking longer to sell shares in private companies at a price that is at least equal to the price that the shares were bought at. Accordingly, the Fishbrain investment opportunity is considered to be higher risk than more liquid companies.		The number of transactions in shares of private companies is usually significantly lower than in public companies, typically resulting in it taking longer to sell shares in private companies at a price that is at least equal to the price that the shares were bought at. Accordingly, the Fishbrain investment opportunity is considered to be higher risk than more liquid companies.

			==Actions==
			To invest in Fishbrain, click [https://www.seedrs.com/fishbrainhere].

			To contact Fishbrain, click [mailto:lisa@fishbrain.com here].

	== References ==		== References ==

>Seedrs: /* Key accomplishments to date */

2022-06-30T15:01:23Z

Key accomplishments to date

← Older revision		Revision as of 16:01, 30 June 2022
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	=== Lead investment ===		=== Lead investment ===
	The lead investor has invested US $1,000,000 as part of this round at a share price of $42.09. This has been converted to EUR and reflected as €948,696.87. ~~We have~~ also converted the share price and pre-money valuation based on an FX rate of $1 / €0.948.		The lead investor has invested US $1,000,000 as part of this round at a share price of $42.09. This has been converted to EUR and reflected as €948,696.87. The company has also converted the share price and pre-money valuation based on an FX rate of $1 / €0.948.

	== Team ==		== Team ==

>Seedrs at 14:58, 30 June 2022

2022-06-30T14:58:54Z

← Older revision		Revision as of 15:58, 30 June 2022
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	'''A mobile app, marketplace, and social network for fishing, one of the world's most popular hobbies.'''		'''A mobile app, marketplace, and social network for fishing, one of the world's most popular hobbies.'''
			[[File:Fishbrain logo.jpg\|thumb\|Fishbrain logo]]

	== Summary ==		== Summary ==
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	== Operations ==		== Operations ==
	Fishbrain is a ~~popular~~ mobile app and social network for people who love fishing. Used by more than 14 million anglers worldwide, Fishbrain helps deliver the best possible fishing experience by providing every angler - whether beginner or pro - with the tools, insights, and support they need to fully enjoy one of the world’s most popular hobbies.		Fishbrain is a mobile app and social network for people who love fishing. Used by more than 14 million anglers worldwide, Fishbrain helps deliver the best possible fishing experience by providing every angler - whether beginner or pro - with the tools, insights, and support they need to fully enjoy one of the world’s most popular hobbies.

	There are more than 55 million anglers in the ~~U.S.~~, who collectively spend nearly $50 billion in retail sales. Fishing is one of America’s most popular and top-grossing hobbies — almost three times the size of the music industry. In Europe, the annual expenditure by anglers is an estimated EUR 25 billion.		There are more than 55 million anglers in the United States, who collectively spend nearly $50 billion in retail sales. Fishing is one of America’s most popular and top-grossing hobbies — almost three times the size of the music industry. In Europe, the annual expenditure by anglers is an estimated EUR 25 billion.

	Fishbrain ~~disrupts~~ an industry that has remained traditional, not only making fishing more accessible but also ~~leveling~~ the playing field for the growing numbers of women, minorities, and young people looking to take up the sport.		Fishbrain is disrupting an industry that has remained traditional, not only making fishing more accessible but also levelling the playing field for the growing numbers of women, minorities, and young people looking to take up the sport.

	~~Our~~ mission is to make fishing dreams come true, today and tomorrow.		The company's mission is to make fishing dreams come true, today and tomorrow.

	=== Key accomplishments to date ===		=== Key accomplishments to date ===
	• Backed by VCs including Softbank Ventures Asia, B Capital Group, NorthZone, and Industrifonden		• Backed by VCs, including Softbank Ventures Asia, B Capital Group, NorthZone, and Industrifonden

	• 14 million users worldwide		• 14 million users worldwide
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	• 13 million catches logged		• 13 million catches logged

	• $10.4m in revenue for 2021*. An average of 9% increase in monthly revenue in 2022 ahead of 2021.		• $10.4m in revenue for 2021<ref>Based on unaudited management accounts.</ref>. An average of 9% increase in monthly revenue in 2022 ahead of 2021.

	• Market Place Sales +155% for YTD 2022 vs 2021		• Market Place Sales +155% for YTD 2022 vs 2021
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	• Editor's Choice App by Apple		• Editor's Choice App by Apple

	~~<nowiki>*</nowiki>Based on unaudited management accounts.~~

	=== Monetisation strategy ===		=== Monetisation strategy ===
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	== Team ==		== Team ==
	'''CEO'''		'''CEO'''
			[[File:1516340424278.jpg\|none\|thumb\|Johan Attby]]
	Johan Attby


	'''CFO'''		'''CFO'''
			[[File:1597233324963.jpg\|none\|thumb\|Daniel Nyholm]]
	Daniel Nyholm


	'''Chief Operating Officer'''		'''Chief Operating Officer'''
			[[File:1636184119721.jpg\|none\|thumb\|Stina Granberg]]
	Stina Granberg



	'''Chief Technology Officer'''		'''Chief Technology Officer'''
			[[File:1568786015105.jpg\|none\|thumb\|Rickard Svedenmark]]
	Rickard Svedenmark



	'''Chief Product Officer'''		'''Chief Product Officer'''
			[[File:1567606604344.jpg\|none\|thumb\|Johan Mohlin]]
	Johan Mohlin



	'''Chief Marketing Officer'''		'''Chief Marketing Officer'''
			[[File:1551793728048.jpg\|none\|thumb\|Lisa Kennelly]]
	Lisa Kennelly

	==Risks==		==Risks==
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	===Illiquid investment===		===Illiquid investment===
	The number of transactions in shares of private companies is usually significantly lower than in public companies, typically resulting in it taking longer to sell shares in private companies at a price that is at least equal to the price that the shares were bought at. Accordingly, the Fishbrain investment opportunity is considered to be higher risk than more liquid companies.		The number of transactions in shares of private companies is usually significantly lower than in public companies, typically resulting in it taking longer to sell shares in private companies at a price that is at least equal to the price that the shares were bought at. Accordingly, the Fishbrain investment opportunity is considered to be higher risk than more liquid companies.

			== References ==