Gfinity plc - Revision history

Manos: /* What are the key risks of investing in the company? */

2023-01-31T17:19:34Z

What are the key risks of investing in the company?

← Older revision		Revision as of 18:19, 31 January 2023
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	== What are the key risks of investing in the company? ==		== What are the key risks of investing in the company? ==
	As with any investment, investing in Gfinity plc carries a level of risk. The key risks can be found below. Overall, based on the Gfinity plc's adjusted beta (i.e. ~~ccc~~), the degree of risk associated with an investment in Gfinity plc is 'medium'.		As with any investment, investing in Gfinity plc carries a level of risk. The key risks can be found below. Overall, based on the Gfinity plc's adjusted beta (i.e. 0.987), the degree of risk associated with an investment in Gfinity plc is 'medium'.

	Here, to estimate the adjusted beta, we used the iShares MSCI World ETF to represent the market portfolio; and in terms of the time period and frequency of observations, we used five years of monthly data (i.e. 60 observations in total), which is supported by a study and is the most common choice. The beta value in a future period has been found to be on average closer to the mean value of 1.0, and because valuation is forward-looking, it is logical to adjust the raw beta so it more/most accurately predicts a future beta. In addition, here, we have assumed that for an investment to be considered 'medium' risk, it must have a beta value of between 0.5 and 1.5. Further information about the beta ratings can be found in the appendix section of this report.		Here, to estimate the adjusted beta, we used the iShares MSCI World ETF to represent the market portfolio; and in terms of the time period and frequency of observations, we used five years of monthly data (i.e. 60 observations in total), which is supported by a study and is the most common choice. The beta value in a future period has been found to be on average closer to the mean value of 1.0, and because valuation is forward-looking, it is logical to adjust the raw beta so it more/most accurately predicts a future beta. In addition, here, we have assumed that for an investment to be considered 'medium' risk, it must have a beta value of between 0.5 and 1.5. Further information about the beta ratings can be found in the appendix section of this report.

Manos: /* How did the idea of the company come about? */

2023-01-31T17:09:07Z

How did the idea of the company come about?

← Older revision		Revision as of 18:09, 31 January 2023
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	== What type of investment is Gfinity and is it a suitable investment for me? ==		== What type of investment is Gfinity and is it a suitable investment for me? ==

	* Gfinity plc, together with its subsidiaries, designs, develops, and delivers esports offerings to publishers, sports rights holders, and brands and media companies in the United Kingdom, North America, and internationally. The company delivers esports related technology and services for third parties, as well as provides broadcast and production services. It owns and operates gamer-centric websites, including gfinityesports.com, realsport101.com, stealthoptional.com, racinggames.gg, epicstream.com, mtgrocks.com, siege.gg, and stockinformer. In addition, the company offers IT development and tournament services, as well as event operator services; and engages in the online media activities. Gfinity plc was incorporated in 2012 and is based in London, the United Kingdom.		* Founded in 2012, Gfinity plc is a company that's on a mission to help people have more fun.
			* The company, together with its subsidiaries, designs, develops, and delivers esports offerings to publishers, sports rights holders, and brands and media companies in the United Kingdom, North America, and internationally. The company delivers esports related technology and services for third parties, as well as provides broadcast and production services. It owns and operates gamer-centric websites, including gfinityesports.com, realsport101.com, stealthoptional.com, racinggames.gg, epicstream.com, mtgrocks.com, siege.gg, and stockinformer. In addition, the company offers IT development and tournament services, as well as event operator services; and engages in the online media activities. Gfinity plc was incorporated in 2012 and is based in London, the United Kingdom.

	== What is Gfinity and what makes it unique? ==		== What is Gfinity and what makes it unique? ==

	=== How did the idea of the company come about? ===		=== How did the idea of the company come about? ===
	The idea of Gfinity plc came to Neville Upton, the now founder of the company, when he developed a strong desire to have more fun. Researching into how to do that, he realised that one of the best ways is via gaming. He also realised that there are many people who feel the same way as him, with ccc. In his quest to have more fun for himself and others, Gfinity plc was born.		The idea of Gfinity plc came to Neville Upton, the now founder of the company, when he developed a strong desire to have more fun. Researching into how to do that, he realised that one of the best ways is via entertainment/gaming, in particular electronic sports (or Esports, for short), which is a form of competition using video games. He also realised that there are many people who feel the same way as him, with ccc. In his quest to have more fun for himself and others, Gfinity plc was born.

	=== What's the mission of the company? ===		=== What's the mission of the company? ===
	~~The~~ mission of Gfinity plc is to help people have more fun.		Founded in 2012, the mission of Gfinity plc is to help people have more fun.

	=== What's the company's main offering(s)? ===		=== What's the company's main offering(s)? ===

	=== Who’s the target audience of the company’s flagship/first product? ===		=== Who’s the target audience of the company’s flagship/first product? ===
	The audience is people who are ~~Analysts, as defined by the Myers-Briggs Type Indicator~~.		The audience is people who are ccc.

	=== What's a major problem that the target audience experience? ===		=== What's a major problem that the target audience experience? ===
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	=== What's a key solution to the problem? ===		=== What's a key solution to the problem? ===
	The solution is		The solution is the provision of Esports. What makes the Esports offering unique is the company has access to the largest community of Esports gamers. Evidence suggests that largest community of Esports gamers access will result in ccc having more fun, ultimately leading the people to improve their level of happiness.

	~~electronic sports~~. What makes the ~~sport~~ unique is ~~that it's live~~. Evidence suggests that ~~a ccc platform~~ will result in ccc ~~financing their inventory much~~ more ~~efficiently~~, ultimately leading the people to improve their level of happiness.
	== Which are the main competitors of the product? ==		== Which are the main competitors of the product? ==
	A key way to determine an offering’s closest competitors is by looking at other offerings that are targeting the same or similar target audience (i.e. ccc) and providing or aiming to provide the same core benefit (i.e. ccc), and then ranking the offerings in terms of the total amount of time spent using and/or money spent purchasing the offerings. With that said, we view that the closest competitors of the Gfinity plc's offerings are ccc, ccc and ccc. A detailed comparison between Gfinity plc and its main competitors are shown in the table below.		A key way to determine an offering’s closest competitors is by looking at other offerings that are targeting the same or similar target audience (i.e. ccc) and providing or aiming to provide the same core benefit (i.e. ccc), and then ranking the offerings in terms of the total amount of time spent using and/or money spent purchasing the offerings. With that said, we view that the closest competitors of the Gfinity plc's offerings are ccc, ccc and ccc. A detailed comparison between Gfinity plc and its main competitors are shown in the table below.
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	=== Total Addressable Market ===		=== Total Addressable Market ===
	Here, the total addressable market (TAM) is defined as the global advertising market, and based on a number of assumptions, it is estimated that the size of the market as of today (3rd December 2022), in terms of revenue, is $850 billion (£635 billion).		Here, the total addressable market (TAM) is defined as the global entertainment (advertising?) market, and based on a number of assumptions, it is estimated that the size of the market as of today (3rd December 2022), in terms of revenue, is $850 billion (£635 billion).<ref>According to ChatGPT, 3%-5% of GDP is attributed to the entertainment industry.

			According to the World Bank, Global GDP in 2021 is $96.51 trillion.

			= $3.86 trillion</ref>

	=== Serviceable Available Market ===		=== Serviceable Available Market ===
	The serviceable available market (SAM) is defined as the global gaming advertising market, and based on a number of assumptions, it is estimated that the size of the market as of today (3rd December 2022), in terms of revenue, is $190 billion.		The serviceable available market (SAM) is defined as the global gaming (advertising?) market, and based on a number of assumptions, it is estimated that the size of the market as of today (3rd December 2022), in terms of revenue, is $190 billion.<ref>According to ChatGPT, 2%-3% of GDP is attributed to the gaming industry.

			According to the World Bank, Global GDP in 2021 is $96.51 trillion.

			= $2.4 trillion.</ref>

	=== Serviceable Obtainable Market ===		=== Serviceable Obtainable Market ===
	Here, the serviceable obtainable market (SOM) is defined as the United Kingdom gaming advertising market, and based on a number of assumptions, it is estimated that the size of the market as of today (3rd December 2022), in terms of revenue, is $2 billion.		Here, the serviceable obtainable market (SOM) is defined as the United Kingdom gaming (advertising?) market, and based on a number of assumptions, it is estimated that the size of the market as of today (3rd December 2022), in terms of revenue, is $2 billion.<ref>According to ChatGPT, 1% of UK GDP is attributed to the gaming industry.

			According to the World Bank, UK GDP in 2021 is $3.13 trillion.

			= $31.3 billion</ref>

	== Who are the key members of the team? ==		== Who are the key members of the team? ==
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	== What are the key risks of investing in the company? ==		== What are the key risks of investing in the company? ==
	As with any investment, investing in Gfinity plc carries a level of risk. The key risks can be found below. Overall, based on the Gfinity plc's adjusted beta (i.e. ~~0.94~~), the degree of risk associated with an investment in Gfinity plc is '~~low~~'. ~~For calculating~~ the beta, we used the ~~S&P 500 as~~ the ~~relative index~~, ~~and~~ five years of monthly data.		As with any investment, investing in Gfinity plc carries a level of risk. The key risks can be found below. Overall, based on the Gfinity plc's adjusted beta (i.e. ccc), the degree of risk associated with an investment in Gfinity plc is 'medium'.

			Here, to estimate the adjusted beta, we used the iShares MSCI World ETF to represent the market portfolio; and in terms of the time period and frequency of observations, we used five years of monthly data (i.e. 60 observations in total), which is supported by a study and is the most common choice. The beta value in a future period has been found to be on average closer to the mean value of 1.0, and because valuation is forward-looking, it is logical to adjust the raw beta so it more/most accurately predicts a future beta. In addition, here, we have assumed that for an investment to be considered 'medium' risk, it must have a beta value of between 0.5 and 1.5. Further information about the beta ratings can be found in the appendix section of this report.

			The key risks can be found below. For us, the biggest risk relates to a lower than expected uptake in the company's offering(s).

	=== Strategic risks ===		=== Strategic risks ===

155.198.14.132 at 18:00, 4 December 2022

2022-12-04T18:00:59Z

Show changes

155.198.14.132 at 15:33, 4 December 2022

2022-12-04T15:33:03Z

← Older revision		Revision as of 16:33, 4 December 2022
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	\|+Competition analysis		\|+Competition analysis
	!		!
	!~~Supply@ME~~		!Gfinity
	!Major League Gaming		!Major League Gaming
	!Electronic Sports League		!Electronic Sports League

155.198.14.132 at 15:31, 4 December 2022

2022-12-04T15:31:15Z

← Older revision		Revision as of 16:31, 4 December 2022
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	!		!
	!Supply@ME		!Supply@ME
	!~~TraxPay~~		!Major League Gaming
	!~~Demica~~		!Electronic Sports League
	!~~Novuna~~		!UMG Events LLC
	!~~Marco Polo Network~~		!European Gaming League
			!Multi-Play
			!epic.LAN
			!ESL UK
	\|-		\|-
	\|Is the product targeted toward Analyst?		\|Is the product targeted toward Analyst?
			\| style="background: green; color: white;" \|Yes
			\| style="background: green; color: white;" \|Yes
			\| style="background: green; color: white;" \|Yes
	\| style="background: green; color: white;" \|Yes		\| style="background: green; color: white;" \|Yes
	\| style="background: green; color: white;" \|Yes		\| style="background: green; color: white;" \|Yes
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	\|-		\|-
	\|Is the core benefit of the product entertainment?		\|Is the core benefit of the product entertainment?
			\| style="background: green; color: white;" \|Yes
			\| style="background: green; color: white;" \|Yes
			\| style="background: green; color: white;" \|Yes
	\| style="background: green; color: white;" \|Yes		\| style="background: green; color: white;" \|Yes
	\| style="background: green; color: white;" \|Yes		\| style="background: green; color: white;" \|Yes
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	\| style="background: green; color: white;" \|Yes		\| style="background: green; color: white;" \|Yes
	\| style="background: green; color: white;" \|Yes		\| style="background: green; color: white;" \|Yes
			\|
			\|
			\|
	\|-		\|-
	\|ccc?		\|ccc?
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	\| style="background: red; color: white;" \|No		\| style="background: red; color: white;" \|No
	\| style="background: red; color: white;" \|No		\| style="background: red; color: white;" \|No
			\|
			\|
			\|
	\|}		\|}

155.198.14.132 at 14:01, 4 December 2022

2022-12-04T14:01:10Z

← Older revision		Revision as of 15:01, 4 December 2022
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	=== What's a key solution to the problem? ===		=== What's a key solution to the problem? ===
	The solution is electronic ~~sport~~. What makes the sport unique is that it's live. Evidence suggests that a ccc platform will result in ccc financing their inventory much more efficiently, ultimately leading the people to improve their level of happiness.		The solution is

			electronic sports. What makes the sport unique is that it's live. Evidence suggests that a ccc platform will result in ccc financing their inventory much more efficiently, ultimately leading the people to improve their level of happiness.
	== Which are the main competitors of the product? ==		== Which are the main competitors of the product? ==
	A key way to determine an offering’s closest competitors is by looking at other offerings that are targeting the same or similar target audience (i.e. ccc) and providing or aiming to provide the same core benefit (i.e. ccc), and then ranking the offerings in terms of the total amount of time spent using and/or money spent purchasing the offerings. With that said, we view that the closest competitors of the Gfinity plc's offerings are ccc, ccc and ccc. A detailed comparison between Gfinity plc and its main competitors are shown in the table below.		A key way to determine an offering’s closest competitors is by looking at other offerings that are targeting the same or similar target audience (i.e. ccc) and providing or aiming to provide the same core benefit (i.e. ccc), and then ranking the offerings in terms of the total amount of time spent using and/or money spent purchasing the offerings. With that said, we view that the closest competitors of the Gfinity plc's offerings are ccc, ccc and ccc. A detailed comparison between Gfinity plc and its main competitors are shown in the table below.

155.198.14.142 at 13:46, 4 December 2022

2022-12-04T13:46:19Z

← Older revision		Revision as of 14:46, 4 December 2022
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	\|Another way of asking this question is this way: within how many years either side of the mean does 68% of revenue occur? Based on Supply@ME Capital's current revenue amount (i.e. $0.6 million) and Supply@ME Capital's estimated lifespan (i.e. 50 years) and Supply@ME Capital's estimated current stage of its lifecycle (i.e. introduction stage), the we suggest using five and a half years (i.e. 68% of all sales happen within five and a half years either side of the mean year), so that's what's used here.		\|Another way of asking this question is this way: within how many years either side of the mean does 68% of revenue occur? Based on Supply@ME Capital's current revenue amount (i.e. $0.6 million) and Supply@ME Capital's estimated lifespan (i.e. 50 years) and Supply@ME Capital's estimated current stage of its lifecycle (i.e. introduction stage), the we suggest using five and a half years (i.e. 68% of all sales happen within five and a half years either side of the mean year), so that's what's used here.
	\|-		\|-
	\| colspan="3" \|		\| colspan="3" \|'''Growth stages'''
	\|-		\|-
	\|How many main stages of growth is the company expected to go through?		\|How many main stages of growth is the company expected to go through?
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	\|Research suggests 40%.		\|Research suggests 40%.
	\|-		\|-
	\| colspan="3" \|		\| colspan="3" \|'''Growth stage 1'''
	\|-		\|-
	\|Cost of goods sold as a proportion of revenue (%)		\|Cost of goods sold as a proportion of revenue (%)
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	\|We suggest that for simplicity, the interest amount figure is zero.		\|We suggest that for simplicity, the interest amount figure is zero.
	\|-		\|-
	\| colspan="3" \|		\| colspan="3" \|'''Growth stage 2'''
	\|-		\|-
	\|Cost of goods sold as a proportion of revenue (%)		\|Cost of goods sold as a proportion of revenue (%)
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	\|We suggest that for simplicity, the interest amount figure is zero.		\|We suggest that for simplicity, the interest amount figure is zero.
	\|-		\|-
	\| colspan="3" \|		\| colspan="3" \|'''Growth stage 3'''
	\|-		\|-
	\|Cost of goods sold as a proportion of revenue (%)		\|Cost of goods sold as a proportion of revenue (%)
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	\|We suggest that for simplicity, the interest amount figure is zero.		\|We suggest that for simplicity, the interest amount figure is zero.
	\|-		\|-
	\| colspan="3" \|		\| colspan="3" \|'''Growth stage 4'''
	\|-		\|-
	\|Cost of goods sold as a proportion of revenue (%)		\|Cost of goods sold as a proportion of revenue (%)
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	== What are the key risks of investing in the company? ==		== What are the key risks of investing in the company? ==
	As with any investment, investing in Gfinity plc carries a level of risk. The key risks can be found below. Overall, based on the Gfinity plc's adjusted beta (i.e. 0.81), the degree of risk associated with an investment in Gfinity plc is '~~medium~~'.		As with any investment, investing in Gfinity plc carries a level of risk. The key risks can be found below. Overall, based on the Gfinity plc's adjusted beta (i.e. 0.94), the degree of risk associated with an investment in Gfinity plc is 'low'. For calculating the beta, we used the S&P 500 as the relative index, and five years of monthly data.

	=== Strategic risks ===		=== Strategic risks ===
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	\|The only available long-term forecasts (i.e. >15 years) are the ones that are supplied by us (the forecasts can be found in the financials section of this report), so we suggests using those.		\|The only available long-term forecasts (i.e. >15 years) are the ones that are supplied by us (the forecasts can be found in the financials section of this report), so we suggests using those.
	\|-		\|-
	\| colspan="3" \|		\| colspan="3" \|'''Growth stage 1'''
	\|-		\|-
	\|Discount rate (%)		\|Discount rate (%)
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	\|Research suggests that a suitable rate for a company in this growth stage (i.e. stage 1) is 60%.		\|Research suggests that a suitable rate for a company in this growth stage (i.e. stage 1) is 60%.
	\|-		\|-
	\| colspan="3" \|		\| colspan="3" \|'''Growth stage 2'''
	\|-		\|-
	\|Discount rate (%)		\|Discount rate (%)
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	\|Research suggests that a suitable rate for a company in this growth stage (i.e. stage 2) is 90%.		\|Research suggests that a suitable rate for a company in this growth stage (i.e. stage 2) is 90%.
	\|-		\|-
	\| colspan="3" \|		\| colspan="3" \|'''Growth stage 3'''
	\|-		\|-
	\|Discount rate (%)		\|Discount rate (%)
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	\|Research suggests that a suitable rate for a company in this growth stage (i.e. stage 3) is 100%.		\|Research suggests that a suitable rate for a company in this growth stage (i.e. stage 3) is 100%.
	\|-		\|-
	\| colspan="3" \|		\| colspan="3" \|'''Growth stage 4'''
	\|-		\|-
	\|Discount rate (%)		\|Discount rate (%)
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	\|Research suggests that a suitable rate for a company in this growth stage (i.e. stage 4) is 100%.		\|Research suggests that a suitable rate for a company in this growth stage (i.e. stage 4) is 100%.
	\|-		\|-
	\| colspan="3" \|		\| colspan="3" \|'''Other key inputs'''
	\|-		\|-
	\|What's the current value of the company?		\|What's the current value of the company?

155.198.14.142 at 13:26, 4 December 2022

2022-12-04T13:26:31Z

@@ Line 923: / Line 923: @@
 |}
 Note, the total number of issued share capital is as follows: 56,617,688,143 ordinary shares. What's the total number of outstanding warrants and options?
 === Economic links to cash flow patterns ===

95.149.161.208 at 20:50, 3 December 2022

2022-12-03T20:50:51Z

Show changes

95.149.161.208 at 20:37, 3 December 2022

2022-12-03T20:37:05Z

← Older revision		Revision as of 21:37, 3 December 2022
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	Other ways include:		Other ways include:

	# ~~Partner~~ programme delivery fees;		# Revenue recognised in line with the date at which work is performed (i.e. partner programme delivery fees);
	# Revenue from entities sponsoring one of the company's events (i.e. sponsorship revenues);		# Revenue from entities sponsoring one of the company's events (i.e. sponsorship revenues);
	# Fees are earned each time a user clicks on one of the ads that are displayed on the website (i.e. advertising revenues);		# Fees are earned each time a user clicks on one of the ads that are displayed on the website (i.e. advertising revenues);