Porter - Revision history

95.149.241.133 at 13:46, 20 August 2022

2022-08-20T13:46:25Z

← Older revision		Revision as of 14:46, 20 August 2022
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	[[Category:Thesis]]		[[Category:Thesis]]
	[[Category:Equities]]		[[Category:Equities]]

			__INDEX__

>Louis at 16:16, 22 July 2022

2022-07-22T16:16:42Z

← Older revision		Revision as of 17:16, 22 July 2022
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	== References ==		== References ==
			<references />
			[[Category:Thesis]]
			[[Category:Equities]]

>Seedrs: /* Actions */

2022-06-30T15:02:39Z

Actions

← Older revision		Revision as of 16:02, 30 June 2022
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	The number of transactions in shares of private companies is usually significantly lower than in public companies, typically resulting in it taking longer to sell shares in private companies at a price that is at least equal to the price that the shares were bought at. Accordingly, the Porter investment opportunity is considered to be higher risk than more liquid companies.		The number of transactions in shares of private companies is usually significantly lower than in public companies, typically resulting in it taking longer to sell shares in private companies at a price that is at least equal to the price that the shares were bought at. Accordingly, the Porter investment opportunity is considered to be higher risk than more liquid companies.
	==Actions==		==Actions==

	To invest in Porter, click [https://www.seedrs.com/porter here].		To invest in Porter, click [https://www.seedrs.com/porter here].

>Akin at 07:54, 29 June 2022

2022-06-29T07:54:35Z

← Older revision		Revision as of 08:54, 29 June 2022
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	==Risks==		==Risks==
	As with any investment, investing in Porter carries a level of risk. Overall, based on the key risks highlighted below, the degree of risk associated with an investment in ~~Stockhub~~ is higher than in a company that's trading on a public market (such as Beyond Meat).		As with any investment, investing in Porter carries a level of risk. Overall, based on the key risks highlighted below, the degree of risk associated with an investment in Porter is higher than in a company that's trading on a public market (such as Beyond Meat).
	===Early-stage investment===		===Early-stage investment===
	Porter is at one of the earliest stages of the business lifecycle, and the failure rate of companies at that stage is usually much higher than those at a later stage.		Porter is at one of the earliest stages of the business lifecycle, and the failure rate of companies at that stage is usually much higher than those at a later stage.

>Seedrs at 15:22, 27 June 2022

2022-06-27T15:22:46Z

← Older revision		Revision as of 16:22, 27 June 2022
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	[[File:Porter logo.jpg\|thumb\|Porter logo]]		[[File:Porter logo.jpg\|thumb\|Porter logo]]

			'''Porter is a personal travel companion, helping you discover, book and experience your best-matched trips.'''

	== Summary<ref name=":0">https://www.seedrs.com/porter/</ref> ==		== Summary<ref name=":0">https://www.seedrs.com/porter/</ref> ==

>Seedrs at 15:20, 27 June 2022

2022-06-27T15:20:39Z

← Older revision		Revision as of 16:20, 27 June 2022
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	[[File:Porter logo.jpg\|thumb\|Porter logo]]		[[File:Porter logo.jpg\|thumb\|Porter logo]]

	== Summary ==		== Summary<ref name=":0">https://www.seedrs.com/porter/</ref> ==

	* Launched version one of Porter with a global supply of 300k hotels		* Launched version one of Porter with a global supply of 300k hotels
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	<vimeo>711585667</vimeo>		<vimeo>711585667</vimeo>

	== Operations ==		== Operations<ref name=":0" /> ==
	Porter is a company that wants to make travel booking better. It's building a travel site, designed to make the whole process of travel as simple and enjoyable as possible, from discovery and booking, through to experiencing and enjoying.		Porter is a company that wants to make travel booking better. It's building a travel site, designed to make the whole process of travel as simple and enjoyable as possible, from discovery and booking, through to experiencing and enjoying.

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	The company's smart recommender system allows it to plug in thousands of data points and options, and turn them into a shortlist of the results that it thinks is right for you.		The company's smart recommender system allows it to plug in thousands of data points and options, and turn them into a shortlist of the results that it thinks is right for you.

	== Key accomplishments to date ==		== Key accomplishments to date<ref name=":0" /> ==

	* Version 1 of Porter launched, focusing on hotel recommendation and booking.		* Version 1 of Porter launched, focusing on hotel recommendation and booking.
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	* Shortlisted for multiple awards including the Wales Startup Awards and Great British Entrepreneur of the Year.		* Shortlisted for multiple awards including the Wales Startup Awards and Great British Entrepreneur of the Year.

	== Monetisation strategy ==		== Monetisation strategy<ref name=":0" /> ==
	The global online travel agent market is significant (and growing), estimated to be worth in excess of £430bn<ref>Data from 2020.</ref>.		The global online travel agent market is significant (and growing), estimated to be worth in excess of £430bn<ref>Data from 2020.</ref>.

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	* Finally, there are potential B2B revenue streams to be explored. This could include us offering aspects of Porter as-a-service, or by providing insight packages into travel trends.		* Finally, there are potential B2B revenue streams to be explored. This could include us offering aspects of Porter as-a-service, or by providing insight packages into travel trends.

	== Use of proceeds ==		== Use of proceeds<ref name=":0" /> ==
	Recruitment to enhance its in-house capabilities, focusing on product, engineering, data and marketing.		Recruitment to enhance its in-house capabilities, focusing on product, engineering, data and marketing.

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	Furthermore, continue investing in its proprietary technology and digital products to enhance its recommendations, and scale to new verticals.		Furthermore, continue investing in its proprietary technology and digital products to enhance its recommendations, and scale to new verticals.

	== Team ==		== Team<ref name=":0" /> ==
	'''CEO'''		'''CEO'''
	[[File:Gary Piazzon.jpg\|none\|thumb\|Gary Piazzon]]		[[File:Gary Piazzon.jpg\|none\|thumb\|Gary Piazzon]]

>Seedrs at 15:18, 27 June 2022

2022-06-27T15:18:47Z

>Seedrs: Created page with "Porter logo == Summary == * Launched v1 of Porter with a global supply of 300k hotels * Strong initial traction with over 4,000 early-stage users * Talented leadership and advisors (IHG, Admiral, GoCompare) * Being supported by Transport for Wales and Google for Startups 711585667 == Operations == Porter is a company that wants to make travel booking better. It's building a travel site, designed to make the whole process..."

2022-06-27T15:12:33Z

Created page with "thumb|Porter logo == Summary == * Launched v1 of Porter with a global supply of 300k hotels * Strong initial traction with over 4,000 early-stage users * Talented leadership and advisors (IHG, Admiral, GoCompare) * Being supported by Transport for Wales and Google for Startups <vimeo>711585667</vimeo> == Operations == Porter is a company that wants to make travel booking better. It's building a travel site, designed to make the whole process..."

New page

[[File:Porter logo.jpg|thumb|Porter logo]]

== Summary ==

* Launched v1 of Porter with a global supply of 300k hotels
* Strong initial traction with over 4,000 early-stage users
* Talented leadership and advisors (IHG, Admiral, GoCompare)
* Being supported by Transport for Wales and Google for Startups

<vimeo>711585667</vimeo>

== Operations ==
Porter is a company that wants to make travel booking better. It's building a travel site, designed to make the whole process of travel as simple and enjoyable as possible, from discovery and booking, through to experiencing and enjoying.

In the UK, 43% of holidaymakers spend more time planning their holiday, than time away.

You start your search with a rough idea of what you're looking for, and then you're overwhelmed with thousands of results and irrelevant information. It's no wonder that 1 in 3 UK travellers suffer from shoppers anxiety.

That's where we come in.

We're building a digital travel companion, that's with you throughout your travel experience.

So what does that mean?

Based on your personal preferences, we provide smart recommendations, perfectly matched to you.

Our smart recommender system allows us to plug in thousands of data points and options, and turn that into a shortlist of the results we think are right for you.

== Key accomplishments to date ==

* Version 1 of Porter launched, focusing on hotel recommendation and booking.
* Grown to a global supply of 300k hotels, thanks to our accounts with Impala and Hotelbeds.
* Over 3,000 early-stage users, and growing.
* Talented team assembled with experience spanning tech, UX, product and marketing.
* Advisory team with travel expertise and travel exits.
* Accepted onto the Welsh Government's Accelerated Growth Programme for high growth potential businesses, the Natwest Accelerator, the Tramshed Tech Startup Academy, and just awarded a place on the Transport for Wales Accelerator programme. We're also participating in the Tech Export Cluster being run by Tramshed, Welsh Government and Impact Innovation.
* Recently won a demo day pitching competition which resulted in us winning a package of support from Google for Startups.
* Shortlisted for multiple awards including the Wales Startup Awards and Great British Entrepreneur of the Year.

== Monetisation strategy ==
The global online travel agent market is significant (and growing), estimated to be worth in excess of £430bn<ref>Data from 2020.</ref>.

Porter earns on a commission basis. This means, every time a member books a hotel, Porter receives a percentage of the total price paid.

* Currently Porter earns up to 15% of the total price paid for a hotel stay.
* Porter receives the full booking amount up-front and then pays the net rate at a later date making Porter's cash model very efficient.
* As we grow there's an opportunity for us to earn commission for additional travel products e.g. flights, trains, experiences and car hire.
* We're also keen to test a tiered subscription model (think Amazon Prime for travel).
* Finally, there are potential B2B revenue streams to be explored. This could include us offering aspects of Porter as-a-service, or by providing insight packages into travel trends.

== Use of proceeds ==
Recruitment to enhance our in-house capabilities, focusing on product, engineering, data and marketing.

Accelerate growth by scaling our core marketing channels, whilst also testing referrals, loyalty and influencer marketing.

Further, continue investing in our proprietary technology and digital products to enhance our recommendations, and scale to new verticals.

== Team ==
'''CEO'''
[[File:Gary Piazzon.jpg|none|thumb|Gary Piazzon]]
'''CTO'''
[[File:Miles Cook.jpg|none|thumb|Miles Cook]]
'''Frontend Developer'''
[[File:Pooja Sidapara.jpg|none|thumb|Pooja Sidapara]]
'''Fullstack Developer'''
[[File:Alex Jeffers.jpg|none|thumb|Alex Jeffers]]

==Risks==
As with any investment, investing in Porter carries a level of risk. Overall, based on the key risks highlighted below, the degree of risk associated with an investment in Stockhub is higher than in a company that's trading on a public market (such as Beyond Meat).
===Early-stage investment===
Porter is at one of the earliest stages of the business lifecycle, and the failure rate of companies at that stage is usually much higher than those at a later stage.
===Illiquid investment===
The number of transactions in shares of private companies is usually significantly lower than in public companies, typically resulting in it taking longer to sell shares in private companies at a price that is at least equal to the price that the shares were bought at. Accordingly, the Porter investment opportunity is considered to be higher risk than more liquid companies.
==Actions==
To invest in Porter, click [https://www.seedrs.com/porter here].

To contact Porter, click [mailto:hi@portertravel.co.uk here].

== References ==

← Older revision		Revision as of 16:18, 27 June 2022
Line 3:		Line 3:
	== Summary ==		== Summary ==

	* Launched v1 of Porter with a global supply of 300k hotels		* Launched version one of Porter with a global supply of 300k hotels
	* Strong initial traction with over 4,000 early-stage users		* Strong initial traction, with over 4,000 early-stage users
	* Talented leadership and advisors (IHG, Admiral, GoCompare)		* Talented leadership and advisors (IHG, Admiral, GoCompare)
	* ~~Being supported~~ by Transport for Wales and Google for Startups		* Supported by Transport for Wales and Google for Startups

	<vimeo>711585667</vimeo>		<vimeo>711585667</vimeo>
Line 13:		Line 13:
	Porter is a company that wants to make travel booking better. It's building a travel site, designed to make the whole process of travel as simple and enjoyable as possible, from discovery and booking, through to experiencing and enjoying.		Porter is a company that wants to make travel booking better. It's building a travel site, designed to make the whole process of travel as simple and enjoyable as possible, from discovery and booking, through to experiencing and enjoying.

	In the UK, 43% of ~~holidaymakers~~ spend more time planning their holiday, than time away.		In the UK, 43% of holiday-makers spend more time planning their holiday, than time away.

	~~You start your search with a rough idea of what you're looking for, and then you're overwhelmed with thousands of results and irrelevant information. It's no wonder that~~ 1 in 3 UK travellers suffer from shoppers anxiety.		1 in 3 UK travellers suffer from shoppers anxiety.

	~~That~~'s ~~where we come in~~.		Porter is building a digital travel companion, that's with you throughout your travel experience. Based on your personal preferences, the app provides smart recommendations, matched to you.

	~~We're building a digital travel companion, that~~'s ~~with you throughout your travel experience.~~		The company's smart recommender system allows it to plug in thousands of data points and options, and turn them into a shortlist of the results that it thinks is right for you.

	~~So what does that mean?~~

	~~Based on your personal preferences, we provide smart recommendations, perfectly matched to you.~~

	~~Our~~ smart recommender system allows us to plug in thousands of data points and options, and turn ~~that~~ into a shortlist of the results ~~we think are~~ right for you.

	== Key accomplishments to date ==		== Key accomplishments to date ==

	* Version 1 of Porter launched, focusing on hotel recommendation and booking.		* Version 1 of Porter launched, focusing on hotel recommendation and booking.
	* Grown to a global supply of 300k hotels, thanks to ~~our~~ accounts with Impala and Hotelbeds.		* Grown to a global supply of 300k hotels, thanks to its accounts with Impala and Hotelbeds.
	* Over 3,000 early-stage users, and growing.		* Over 3,000 early-stage users, and growing.
	* Talented team assembled with experience spanning tech, UX, product and marketing.		* Talented team assembled with experience spanning tech, UX, product and marketing.
	* Advisory team with travel expertise and travel exits.		* Advisory team with travel expertise and travel exits.
	* Accepted onto the Welsh Government's Accelerated Growth Programme for high growth potential businesses, the Natwest Accelerator, the Tramshed Tech Startup Academy, and just awarded a place on the Transport for Wales Accelerator programme. We're also participating in the Tech Export Cluster being run by Tramshed, Welsh Government and Impact Innovation.		* Accepted onto the Welsh Government's Accelerated Growth Programme for high growth potential businesses, the Natwest Accelerator, the Tramshed Tech Startup Academy, and just awarded a place on the Transport for Wales Accelerator programme. It's also participating in the Tech Export Cluster being run by Tramshed, Welsh Government and Impact Innovation.
	* Recently won a demo day pitching competition which resulted in us winning a package of support from Google for Startups.		* Recently won a demo day pitching competition which resulted in us winning a package of support from Google for Startups.
	* Shortlisted for multiple awards including the Wales Startup Awards and Great British Entrepreneur of the Year.		* Shortlisted for multiple awards including the Wales Startup Awards and Great British Entrepreneur of the Year.
Line 43:		Line 37:
	Porter earns on a commission basis. This means, every time a member books a hotel, Porter receives a percentage of the total price paid.		Porter earns on a commission basis. This means, every time a member books a hotel, Porter receives a percentage of the total price paid.

	* Currently Porter earns up to 15% of the total price paid for a hotel stay.		* Currently, Porter earns up to 15% of the total price paid for a hotel stay.
	* Porter receives the full booking amount up-front and then pays the net rate at a later date making Porter's cash model very efficient.		* Porter receives the full booking amount up-front and then pays the net rate at a later date making Porter's cash model very efficient.
	* As ~~we grow~~ there's an opportunity for us to earn commission for additional travel products e.g. flights, trains, experiences and car hire.		* As the company grows, there's the opportunity for it to earn commission for additional travel products e.g. flights, trains, experiences and car hire.
	* ~~We're~~ also keen to test a tiered subscription model (think Amazon Prime for travel).		* Porter is also keen to test a tiered subscription model (think Amazon Prime for travel).
	* Finally, there are potential B2B revenue streams to be explored. This could include us offering aspects of Porter as-a-service, or by providing insight packages into travel trends.		* Finally, there are potential B2B revenue streams to be explored. This could include us offering aspects of Porter as-a-service, or by providing insight packages into travel trends.

	== Use of proceeds ==		== Use of proceeds ==
	Recruitment to enhance ~~our~~ in-house capabilities, focusing on product, engineering, data and marketing.		Recruitment to enhance its in-house capabilities, focusing on product, engineering, data and marketing.

	Accelerate growth by scaling ~~our~~ core marketing channels, whilst also testing referrals, loyalty and influencer marketing.		Accelerate growth by scaling its core marketing channels, whilst also testing referrals, loyalty and influencer marketing.

	~~Further~~, continue investing in ~~our~~ proprietary technology and digital products to enhance ~~our~~ recommendations, and scale to new verticals.		Furthermore, continue investing in its proprietary technology and digital products to enhance its recommendations, and scale to new verticals.

	== Team ==		== Team ==