Spoke - Revision history

95.149.241.133 at 18:31, 20 August 2022

2022-08-20T18:31:27Z

← Older revision		Revision as of 19:31, 20 August 2022
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	[[Category:Thesis]]		[[Category:Thesis]]
	[[Category:Equities]]		[[Category:Equities]]

			__INDEX__

>Louis at 16:22, 22 July 2022

2022-07-22T16:22:41Z

← Older revision		Revision as of 17:22, 22 July 2022
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	==References==		==References==
			<references />
			[[Category:Thesis]]
			[[Category:Equities]]

>Philip: /* Idea */

2022-05-16T23:14:40Z

Idea

← Older revision		Revision as of 00:14, 17 May 2022
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	Most of us fall between the gaps.		Most of us fall between the gaps.

	[[File:Pic 1.jpg~~\|600px~~]]		[[File:Pic 1.jpg]]

	There was a time when all clothes were made to order. It was slow and expensive - but at least they fit. In the age of mass production we traded that fit for choice, trend and novelty - and we never got it back. ‘Ready to wear’ usually isn’t. And today, the rarefied craft of bespoke tailoring doesn’t make much sense, outside the expensive suiting category.		There was a time when all clothes were made to order. It was slow and expensive - but at least they fit. In the age of mass production we traded that fit for choice, trend and novelty - and we never got it back. ‘Ready to wear’ usually isn’t. And today, the rarefied craft of bespoke tailoring doesn’t make much sense, outside the expensive suiting category.

>Philip: /* Idea */

2022-05-16T23:14:18Z

Idea

← Older revision		Revision as of 00:14, 17 May 2022
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	'''Introduction'''		'''Introduction'''

	<~~html~~>		<vimeo>689396816</vimeo>
	<~~iframe width="560" height="315" src="https:/~~/~~player.~~vimeo~~.com/video/689396816?h=8f41252e94" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>~~
	~~</html~~>

	We’re building the world’s most personal menswear brand.		We’re building the world’s most personal menswear brand.
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	With a centralised e-commerce model, a digital shopfront and 21st century supply chain, it’s possible to carve out a sweet spot, somewhere between ready to wear and bespoke.		With a centralised e-commerce model, a digital shopfront and 21st century supply chain, it’s possible to carve out a sweet spot, somewhere between ready to wear and bespoke.

	[[File:Pic 2.jpg~~\|600px~~]]		[[File:Pic 2.jpg]]

	By finishing to order, we can run to more than 400 size options where traditional brands offer 30 or 40. We’ve developed our own proprietary fit-finder tool, helping customers match to their perfect size, in 60 seconds.		By finishing to order, we can run to more than 400 size options where traditional brands offer 30 or 40. We’ve developed our own proprietary fit-finder tool, helping customers match to their perfect size, in 60 seconds.
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	* Cut our first pair of shorts – now selling more than 15,000 in summer 2021		* Cut our first pair of shorts – now selling more than 15,000 in summer 2021

	[[File:Pic 3.jpg~~\|600px~~]]		[[File:Pic 3.jpg]]

	2017:		2017:
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	* Extended our size range to 400 options on flagship Sharps product.		* Extended our size range to 400 options on flagship Sharps product.

	[[File:Pic 4.jpg~~\|600px~~]]		[[File:Pic 4.jpg]]

	2021:		2021:
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	We manufacture our products at factories across Europe, the Near East, and Asia - and we finish them to order at our workshop in Yorkshire. We operate at an average intake margin of 71%; that's the margin we make on the selling price of products vs the cost to us of producing them with our suppliers.		We manufacture our products at factories across Europe, the Near East, and Asia - and we finish them to order at our workshop in Yorkshire. We operate at an average intake margin of 71%; that's the margin we make on the selling price of products vs the cost to us of producing them with our suppliers.

	[[File:Pic5.jpg~~\|600px~~]]		[[File:Pic5.jpg]]

	We invest in marketing media online and offline, to acquire new customers. 20% of new customer orders repeat within just 30 days, 50% repeat within 6 months. Customer lifetime value (cumulative profit) exceeds £180 – and we continue to see robust purchasing from cohorts acquired 5 years ago, and more.		We invest in marketing media online and offline, to acquire new customers. 20% of new customer orders repeat within just 30 days, 50% repeat within 6 months. Customer lifetime value (cumulative profit) exceeds £180 – and we continue to see robust purchasing from cohorts acquired 5 years ago, and more.
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	* Brand Investments - Brand investments are expected to include US & EU localisation and a refresh of TV creative.		* Brand Investments - Brand investments are expected to include US & EU localisation and a refresh of TV creative.

	[[File:Pic6.jpg~~\|600px~~]]		[[File:Pic6.jpg]]

	==Actions==		==Actions==

>Dave: /* Idea */

2022-03-22T15:48:01Z

Idea

← Older revision		Revision as of 16:48, 22 March 2022
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	We invest in marketing media online and offline, to acquire new customers. 20% of new customer orders repeat within just 30 days, 50% repeat within 6 months. Customer lifetime value (cumulative profit) exceeds £180 – and we continue to see robust purchasing from cohorts acquired 5 years ago, and more.		We invest in marketing media online and offline, to acquire new customers. 20% of new customer orders repeat within just 30 days, 50% repeat within 6 months. Customer lifetime value (cumulative profit) exceeds £180 – and we continue to see robust purchasing from cohorts acquired 5 years ago, and more.

	Our LTV:CAC ratio is over 3x. Our repeat purchase P&L (the revenues from repeat orders less associated costs to service them) absorbs around 80% of our company overheads - and is now profitable* (at an EBITDA level).		Our LTV:CAC ratio is over 3x. Our repeat purchase P&L (the revenues from repeat orders less associated costs to service them) absorbs around 80% of our company overheads - and is now profitable<ref name=":0" /> (at an EBITDA level).

	'''Use of proceeds'''		'''Use of proceeds'''

>Dave at 15:35, 22 March 2022

2022-03-22T15:35:43Z

← Older revision		Revision as of 16:35, 22 March 2022
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	2018:		2018:
	* Launched a pilot of our US website – and cracked $100k in our first month of operation*		* Launched a pilot of our US website – and cracked $100k in our first month of operation<ref name=":0" />

	2019:		2019:

>Dave at 15:33, 22 March 2022

2022-03-22T15:33:34Z

← Older revision		Revision as of 16:33, 22 March 2022
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	==Summary==		==Summary==

	* Annual Gross revenues over £18m (last 12 months)*		* Annual Gross revenues over £18m (last 12 months)<ref name=":0" />
	* 75% year-on-year growth (last 12 months)*		* 75% year-on-year growth (last 12 months)<ref name=":0" />
	* Over 200,000 customers to date		* Over 200,000 customers to date
	* 20% of new customer orders repeat within 30 days, 50% in 6 months		* 20% of new customer orders repeat within 30 days, 50% in 6 months
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	We offer a flawless, personalised fit, without the hassle or expense of bespoke.		We offer a flawless, personalised fit, without the hassle or expense of bespoke.

	And today we ship more than 20,000 products a month to the UK, USA, the EU and beyond - growing at 75% year on year<ref>Based on unaudited management accounts.</ref>.		And today we ship more than 20,000 products a month to the UK, USA, the EU and beyond - growing at 75% year on year<ref name=":0">Based on unaudited management accounts.</ref>.

	'''Substantial accomplishments to date'''		'''Substantial accomplishments to date'''

>Dave: /* Idea */

2022-03-22T15:30:17Z

Idea

← Older revision		Revision as of 16:30, 22 March 2022
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	And today we ship more than 20,000 products a month to the UK, USA, the EU and beyond - growing at 75% year on year<ref>Based on unaudited management accounts.</ref>.		And today we ship more than 20,000 products a month to the UK, USA, the EU and beyond - growing at 75% year on year<ref>Based on unaudited management accounts.</ref>.

	Substantial accomplishments to date		'''Substantial accomplishments to date'''

	2014:		2014:
	* Ben launched SPOKE, cutting the first 300 pairs of chinos at a workshop in East London, and managing the business from his kitchen table		* Ben launched SPOKE, cutting the first 300 pairs of chinos at a workshop in East London, and managing the business from his kitchen table

>Dave: /* Idea */

2022-03-22T15:29:03Z

Idea

← Older revision		Revision as of 16:29, 22 March 2022
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	We manufacture our products at factories across Europe, the Near East, and Asia - and we finish them to order at our workshop in Yorkshire. We operate at an average intake margin of 71%; that's the margin we make on the selling price of products vs the cost to us of producing them with our suppliers.		We manufacture our products at factories across Europe, the Near East, and Asia - and we finish them to order at our workshop in Yorkshire. We operate at an average intake margin of 71%; that's the margin we make on the selling price of products vs the cost to us of producing them with our suppliers.

	[[File:~~Pic 5~~.jpg\|600px]]		[[File:Pic5.jpg\|600px]]

	We invest in marketing media online and offline, to acquire new customers. 20% of new customer orders repeat within just 30 days, 50% repeat within 6 months. Customer lifetime value (cumulative profit) exceeds £180 – and we continue to see robust purchasing from cohorts acquired 5 years ago, and more.		We invest in marketing media online and offline, to acquire new customers. 20% of new customer orders repeat within just 30 days, 50% repeat within 6 months. Customer lifetime value (cumulative profit) exceeds £180 – and we continue to see robust purchasing from cohorts acquired 5 years ago, and more.
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	* Brand Investments - Brand investments are expected to include US & EU localisation and a refresh of TV creative.		* Brand Investments - Brand investments are expected to include US & EU localisation and a refresh of TV creative.

	[[File:~~Pic 6~~.jpg\|600px]]		[[File:Pic6.jpg\|600px]]

	==Actions==		==Actions==

>Dave: /* Idea */

2022-03-22T15:27:27Z

Idea

← Older revision		Revision as of 16:27, 22 March 2022
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	* Launched our flagship Sharps style - an immediate bestseller		* Launched our flagship Sharps style - an immediate bestseller
	* Cut our first pair of shorts – now selling more than 15,000 in summer 2021		* Cut our first pair of shorts – now selling more than 15,000 in summer 2021

			[[File:Pic 3.jpg\|600px]]

	2017:		2017:
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	* Launched swimwear and shirts for the first time		* Launched swimwear and shirts for the first time
	* Extended our size range to 400 options on flagship Sharps product.		* Extended our size range to 400 options on flagship Sharps product.

			[[File:Pic 4.jpg\|600px]]

	2021:		2021:
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	We manufacture our products at factories across Europe, the Near East, and Asia - and we finish them to order at our workshop in Yorkshire. We operate at an average intake margin of 71%; that's the margin we make on the selling price of products vs the cost to us of producing them with our suppliers.		We manufacture our products at factories across Europe, the Near East, and Asia - and we finish them to order at our workshop in Yorkshire. We operate at an average intake margin of 71%; that's the margin we make on the selling price of products vs the cost to us of producing them with our suppliers.

			[[File:Pic 5.jpg\|600px]]

	We invest in marketing media online and offline, to acquire new customers. 20% of new customer orders repeat within just 30 days, 50% repeat within 6 months. Customer lifetime value (cumulative profit) exceeds £180 – and we continue to see robust purchasing from cohorts acquired 5 years ago, and more.		We invest in marketing media online and offline, to acquire new customers. 20% of new customer orders repeat within just 30 days, 50% repeat within 6 months. Customer lifetime value (cumulative profit) exceeds £180 – and we continue to see robust purchasing from cohorts acquired 5 years ago, and more.
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	* Digital Services - We’ll invest in the ongoing process of digitising personal services, expanding on video-based Fit Tune Ups and a next generation Fit Finder.		* Digital Services - We’ll invest in the ongoing process of digitising personal services, expanding on video-based Fit Tune Ups and a next generation Fit Finder.
	* Brand Investments - Brand investments are expected to include US & EU localisation and a refresh of TV creative.		* Brand Investments - Brand investments are expected to include US & EU localisation and a refresh of TV creative.

			[[File:Pic 6.jpg\|600px]]

	==Actions==		==Actions==