THIS - Revision history

95.149.241.133 at 19:33, 20 August 2022

2022-08-20T19:33:46Z

← Older revision		Revision as of 20:33, 20 August 2022
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	[[Category:Thesis]]		[[Category:Thesis]]
	[[Category:Equities]]		[[Category:Equities]]

			__INDEX__

>Jeff at 13:20, 22 July 2022

2022-07-22T13:20:08Z

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	<references />		<references />
	[[Category:Thesis]]		[[Category:Thesis]]
			[[Category:Equities]]

>Jeff at 13:02, 22 July 2022

2022-07-22T13:02:49Z

← Older revision		Revision as of 14:02, 22 July 2022
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	== References ==		== References ==
			<references />
			[[Category:Thesis]]

>Akin at 07:55, 29 June 2022

2022-06-29T07:55:06Z

← Older revision		Revision as of 08:55, 29 June 2022
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	== Risks ==		== Risks ==
	As with any investment, investing in THIS carries a level of risk. Overall, based on the key risks highlighted below, the degree of risk associated with an investment in ~~Stockhub~~ is higher than in a company that's trading on a public market (such as Beyond Meat).		As with any investment, investing in THIS carries a level of risk. Overall, based on the key risks highlighted below, the degree of risk associated with an investment in THIS is higher than in a company that's trading on a public market (such as Beyond Meat).

	=== Early-stage investment ===		=== Early-stage investment ===

>Akin at 07:50, 29 June 2022

2022-06-29T07:50:55Z

← Older revision		Revision as of 08:50, 29 June 2022
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	== Key accomplishments to date<ref name=":1" /> ==		== Key accomplishments to date<ref name=":1" /> ==

	* THIS is the fastest-growing meat-~~alternatie~~ brand in the UK (333% YoY)		* THIS is the fastest-growing meat-alternative brand in the UK (333% YoY)
	* In under three years, THIS has gained ~~listing~~ in all major UK supermarkets, including Tesco, Sainsbury's, Asda Morrisons~~, Co-op, Waitrose and Ocado~~.		* In under three years, THIS has gained listings in all the major UK supermarkets, including Tesco, Sainsbury's and Asda Morrisons.
	* The repeat purchase rate is 39%.		* The repeat purchase rate of its products is 39%.
	* THIS has raised £20m.		* THIS has raised £20m in funding.
	* THIS is listed ~~(and named~~ on the menu) of some of the biggest restaurants/hotels in the UK, ~~including~~ Caffe Nero, Premier Inn and Ask.		* THIS is listed on the menu of some of the biggest restaurants and hotels in the UK, such as Caffe Nero, Premier Inn and Ask.
	* THIS has had a significant amount of press coverage, with >600 mentions/features, reaching >1.4 billion readers.		* THIS has had a significant amount of press coverage, with >600 mentions/features, reaching >1.4 billion readers.
	* THIS is the first plant-based meat brand to feature on the menu of a UK Michelin-starred restaurant.		* THIS is the first plant-based meat brand to feature on the menu of a UK Michelin-starred restaurant.
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	== Fundraising ==		== Fundraising ==
	~~The~~ company is currently in the process of raising funds, and the funds will be used to accelerate growth through increased brand marketing, innovation, manufacturing and working capital~~.<ref name=":1" />~~		As of 29th May 2022, the company is currently in the process of raising funds, and the funds will be used to accelerate growth through increased brand marketing, innovation, manufacturing and working capital.<ref name=":1" />

	As part of the fundraise: (i) THIS has secured £3.26m from existing shareholders & institutional investors; and (ii) a further allocation is being made available to customers & investors via Seedrs, with a third party committed to invest up to £1.55m of any unfilled portion of the Seedrs allocation on the same terms as this campaign.<ref name=":1" />

	~~The third party is connected to Seedrs, but this should not be seen as an endorsement by Seedrs or any other party; investors must, as always, make their own investment decision~~.<ref name=":1" />

	== Share classes<ref name=":1" /> ==		== Share classes<ref name=":1" /> ==
	The company has three classes of shares: Ordinary, Series A preference, and Series B preference.		The company has three classes of shares: Ordinary, Series A preference, and Series B preference.

	~~All investors in the current round, including Seedrs, will receive Series B preference shares.~~		Series A preference and Series B preference shares rank equally, and carry a 1x non-participating preference. On an exit or liquidation, the holders of the preference shares will receive the amount of their initial investment back first, and the remaining proceeds will then be distributed amongst all ordinary shareholders. The preference shareholders will have the option to convert their preference shares into ordinary shares.

	Series A preference and Series B preference shares rank equally and carry a 1x non-participating preference. On an exit or liquidation, the holders of ~~these~~ preference shares will receive the amount of their initial investment back first, and the remaining proceeds will then be distributed amongst all ordinary shareholders. The preference shareholders will have the option to convert their preference shares into ordinary shares.

	== Financials ==		== Financials ==

>Seedrs: /* How did the idea of the company come about? */

2022-06-27T22:20:46Z

How did the idea of the company come about?

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	=== How did the idea of the company come about? ===		=== How did the idea of the company come about? ===
	The idea came to the founders of the company when they were looking for an alternative to meat and were unable to find anything suitable.<ref name=":1">https://www.seedrs.com/this</ref> In their quest to create the most realistic meat alternatives ~~in the world~~, the company was born.		The idea came to the founders of the company when they were looking for an alternative to meat and were unable to find anything suitable.<ref name=":1">https://www.seedrs.com/this</ref> In their quest to create the world's most realistic meat alternatives, the company was born.

	=== What's the mission of the company? ===		=== What's the mission of the company? ===

Manos: /* Operations */

2022-06-27T13:05:38Z

Operations

← Older revision		Revision as of 14:05, 27 June 2022
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	== Operations ==		== Operations ==
	<vimeo>720733039</vimeo>		<vimeo>720733039</vimeo><ref name=":1" />

	=== How did the idea of the company come about? ===		=== How did the idea of the company come about? ===

Manos: /* Summary */

2022-06-27T12:31:44Z

Summary

← Older revision		Revision as of 13:31, 27 June 2022
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	* THIS is a company that's on a mission to change meat-eaters preconceptions of plant-based food.<ref name=":1" />		* THIS is a company that's on a mission to change meat-eaters preconceptions of plant-based food.<ref name=":1" />
	*It has a total of 11 products, all of which are plant-based foods.<ref name=":1" />		*It has a total of 11 products, all of which are plant-based foods.<ref name=":1" />
	*The size of the global food market as of today (26th June 2022), in terms of revenue, is $8.3 trillion.		*The size of the global food market as of today (26th June 2022), in terms of revenue, is $8.3 trillion.<ref>https://www.statista.com/forecasts/1243605/revenue-food-market-worldwide</ref>
	*The degree of risk associated with an investment in THIS is higher than in a company that's say trading on a public market (such as Beyond Meat).		*The degree of risk associated with an investment in THIS is higher than in a company that's say trading on a public market (such as Beyond Meat).

Manos: /* What's the mission of the company? */

2022-06-27T12:26:52Z

What's the mission of the company?

← Older revision		Revision as of 13:26, 27 June 2022
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	== Summary ==		== Summary ==

	* THIS is a company that's on a mission to ~~shatter~~ meat-eaters preconceptions of plant-based food.<ref name=":1" />		* THIS is a company that's on a mission to change meat-eaters preconceptions of plant-based food.<ref name=":1" />
	*It has a total of 11 products, all of which are plant-based foods.<ref name=":1" />		*It has a total of 11 products, all of which are plant-based foods.<ref name=":1" />
	*The size of the global food market as of today (26th June 2022), in terms of revenue, is $8.3 trillion.		*The size of the global food market as of today (26th June 2022), in terms of revenue, is $8.3 trillion.
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	=== What's the mission of the company? ===		=== What's the mission of the company? ===
	THIS™ is on a mission to ~~shatter~~ meat-eaters preconceptions of plant-based food.<ref name=":1" />		THIS™ is on a mission to change meat-eaters preconceptions of plant-based food.<ref name=":1" />
	===What's the company's main offering(s)?===		===What's the company's main offering(s)?===
	THIS™ has 11 products, all of which are plant-based foods.<ref name=":1" />		THIS™ has 11 products, all of which are plant-based foods.<ref name=":1" />

172.18.0.2: /* Competition */

2022-06-27T09:56:47Z

Competition

← Older revision		Revision as of 10:56, 27 June 2022
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	== Summary ==		== Summary ==

	* THIS is a company that's on a mission to shatter meat-eaters preconceptions of plant-based food.		* THIS is a company that's on a mission to shatter meat-eaters preconceptions of plant-based food.<ref name=":1" />
	*It has a total of 11 products, all of which are plant-based foods.		*It has a total of 11 products, all of which are plant-based foods.<ref name=":1" />
	*The size of the global food market as of today (26th June 2022), in terms of revenue, is $8.3 trillion.		*The size of the global food market as of today (26th June 2022), in terms of revenue, is $8.3 trillion.
	*The degree of risk associated with an investment in THIS is higher than in a company that's say trading on a public market (such as Beyond Meat).		*The degree of risk associated with an investment in THIS is higher than in a company that's say trading on a public market (such as Beyond Meat).
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	== Competition ==		== Competition ==
	{\| class="wikitable"		{\| class="wikitable"
	\|+Competition comparison		\|+Competition comparison<ref name=":1" />
	!Brand		!Brand
	!2021 sales		!2021 sales
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	== Fundraising ==		== Fundraising ==
	The company is currently in the process of raising funds, and the funds will be used to accelerate growth through increased brand marketing, innovation, manufacturing and working capital.		The company is currently in the process of raising funds, and the funds will be used to accelerate growth through increased brand marketing, innovation, manufacturing and working capital.<ref name=":1" />

	As part of the fundraise: (i) THIS has secured £3.26m from existing shareholders & institutional investors; and (ii) a further allocation is being made available to customers & investors via Seedrs, with a third party committed to invest up to £1.55m of any unfilled portion of the Seedrs allocation on the same terms as this campaign.		As part of the fundraise: (i) THIS has secured £3.26m from existing shareholders & institutional investors; and (ii) a further allocation is being made available to customers & investors via Seedrs, with a third party committed to invest up to £1.55m of any unfilled portion of the Seedrs allocation on the same terms as this campaign.<ref name=":1" />

	The third party is connected to Seedrs, but this should not be seen as an endorsement by Seedrs or any other party; investors must, as always, make their own investment decision.		The third party is connected to Seedrs, but this should not be seen as an endorsement by Seedrs or any other party; investors must, as always, make their own investment decision.<ref name=":1" />

	== Share classes ==		== Share classes<ref name=":1" /> ==
	The company has three classes of shares: Ordinary, Series A preference, and Series B preference.		The company has three classes of shares: Ordinary, Series A preference, and Series B preference.

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	== Financials ==		== Financials ==
	Based on January 2022 sales<ref name=":0">based on unaudited management accounts.</ref>, annualised revenue is £17.5million. No revenue figures have been provided for the most recent four months, suggesting that annualised revenue is lower now than before (i.e. in January 2022).		Based on January 2022 sales<ref name=":0">based on unaudited management accounts.</ref>, annualised revenue is £17.5million.<ref name=":1" /> No revenue figures have been provided for the most recent four months, suggesting that annualised revenue is lower now than before (i.e. in January 2022).

	In terms of the source of the revenue, it's around a 70:30 retailer/restaurant split.		In terms of the source of the revenue, it's around a 70:30 retailer/restaurant split.<ref name=":1" />
	{\| class="wikitable"		{\| class="wikitable"
	\|+Income statement		\|+Income statement<ref name=":1" />
	!Year/Item		!Year/Item
	!Year 1		!Year 1
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	\|}		\|}

	== Team ==		== Team<ref name=":1" /> ==

	'''Co-founder'''		'''Co-founder'''
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	As with any investment, investing in THIS carries a level of risk. Overall, based on the key risks highlighted below, the degree of risk associated with an investment in Stockhub is higher than in a company that's trading on a public market (such as Beyond Meat).		As with any investment, investing in THIS carries a level of risk. Overall, based on the key risks highlighted below, the degree of risk associated with an investment in Stockhub is higher than in a company that's trading on a public market (such as Beyond Meat).

	=== Early-stage investment~~[edit \| edit source]~~ ===		=== Early-stage investment ===
	THIS is at one of the earliest stages of the business lifecycle, and the failure rate of companies at that stage is usually much higher than those at a later stage.		THIS is at one of the earliest stages of the business lifecycle, and the failure rate of companies at that stage is usually much higher than those at a later stage.

	=== Illiquid investment~~[edit \| edit source]~~ ===		=== Illiquid investment ===
	The number of transactions in shares of private companies is usually significantly lower than in public companies, typically resulting in it taking longer to sell shares in private companies at a price that is at least equal to the price that the shares were bought at. Accordingly, the THIS investment opportunity is considered to be higher risk than more liquid companies.		The number of transactions in shares of private companies is usually significantly lower than in public companies, typically resulting in it taking longer to sell shares in private companies at a price that is at least equal to the price that the shares were bought at. Accordingly, the THIS investment opportunity is considered to be higher risk than more liquid companies.