Talley & Twine - Revision history

95.149.241.133 at 19:47, 20 August 2022

2022-08-20T19:47:23Z

← Older revision		Revision as of 20:47, 20 August 2022
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	[[Category:Thesis]]		[[Category:Thesis]]
	[[Category:Equities]]		[[Category:Equities]]

			__INDEX__

>Louis at 18:58, 22 July 2022

2022-07-22T18:58:57Z

← Older revision		Revision as of 19:58, 22 July 2022
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	Office Manager		Office Manager
			[[Category:Thesis]]
			[[Category:Equities]]

>Louis at 10:44, 16 July 2022

2022-07-16T10:44:01Z

← Older revision		Revision as of 11:44, 16 July 2022
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	'''The authentic, community-first watch brand'''		'''The authentic, community-first watch brand'''
			[[File:Talley&twinelogo.png\|thumb\|200x200px]]

	== Summary ==		== Summary ==
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	== Problem ==		== Problem ==

	== The traditional watch industry is stagnant ==		=== The traditional watch industry is stagnant and controlled by brands that are 75+ years old. ===

	~~===~~ and controlled by brands that are 75+ years old. ===

	* People of color are significantly underrepresented in the watch industry despite being large catalysts to market trends, visibility and new customer adoption.		* People of color are significantly underrepresented in the watch industry despite being large catalysts to market trends, visibility and new customer adoption.
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	== Solution ==		== Solution ==
			[[File:938b9767fb80c3479f019c11aa02d399ebd4fd63.png]]
			[[File:6af52ef0af67ef649803de1f2493ca26c4b8589.png\|left\|thumb\|334x334px]]
	* A brand built for community first, that makes customers feel seen and engaged		* A brand built for community first, that makes customers feel seen and engaged
	* Distinctive, recognizable design/brand elements that make us easily identifiable		* Distinctive, recognizable design/brand elements that make us easily identifiable
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	== Product ==		== Product ==
	~~STYLISH - Eye-catching rose gold face for an elegant look~~		[[File:Ce76f2557b543853fbb64894ade12be7d3c8ee7.png]]

			[[File:6f7df120faebfbe9a3a3279a0d7ca02d95535d3.png]]

	~~LUXURY - High-end double butterfly clasp that adds distinction other brands don't have~~

	~~STATEMENT~~ - ~~Large~~ face ~~is sure to be noticed~~		'''STYLISH''' - Eye-catching rose gold face for an elegant look

	~~DURABLE~~ - ~~5 ATM water resistant (50 Meters) so~~ don't ~~worry about getting it wet~~		'''LUXURY''' - High-end double butterfly clasp that adds distinction other brands don't have

	~~CRAFTSMANSHIP - Crafted from 316L surgical~~-~~grade stainless steel that won't tarnish or warp and hardened mineral glass~~ to ~~protect against scratches~~		'''STATEMENT''' - Large face is sure to be noticed

	~~ADJUSTABLE~~ - ~~Fits up to an 11-inch wrist — links can be added or removed to create the perfect size~~		'''DURABLE''' - 5 ATM water resistant (50 Meters) so don't worry about getting it wet

	~~FUNCTIONAL~~ - ~~Fully~~-~~functional Miyota chronograph with independent sweeping second-hand ensures accuracy~~		'''CRAFTSMANSHIP''' - Crafted from 316L surgical-grade stainless steel that won't tarnish or warp and hardened mineral glass to protect against scratches

	~~UNIQUE~~ - ~~Distinctive minimalist face featuring the number seven adds subtle charm~~ to ~~your~~ wrist		'''ADJUSTABLE''' - Fits up to an 11-inch wrist — links can be added or removed to create the perfect size

	INTRICATE - Three-dimensional minute/hour indices surrounding the face and engraving on the side of the case show your attention to detail		'''FUNCTIONAL''' - Fully-functional Miyota chronograph with independent sweeping second-hand ensures accuracy

			'''UNIQUE''' - Distinctive minimalist face featuring the number seven adds subtle charm to your wrist

			'''INTRICATE''' - Three-dimensional minute/hour indices surrounding the face and engraving on the side of the case show your attention to detail

	== Traction ==		== Traction ==

	== $2.5M+ sales in 2021 ==		=== $2.5M+ sales in 2021 ===
			[[File:375a58ad6538d2ef36fe645e69c78e53b3d59202.png]]

	=== Press ===		=== Press ===
			[[File:Fb9a0026166d051fee9e1d458633c5304f1cc48.png]]

	=== Also featured in: ===		=== Also featured in: ===
	Men’s Health, Black Enterprise, Huffpost, Essence, Blavity, The Knot, Cosmopolitan, Ebony		'''Men’s Health, Black Enterprise, Huffpost, Essence, Blavity, The Knot, Cosmopolitan, Ebony'''

	== Customers ==		== Customers ==

	== Customer reviews ==		=== Customer reviews ===
	Enthusiastic & loyal customer community with raving reviews and extremely high repeat buyer rates		'''Enthusiastic & loyal customer community with raving reviews and extremely high repeat buyer rates'''

			[[File:859e90ff45f4422eb68842572d2833d2dd1dc2d5.png]]

	== Business model ==		== Business model ==

	== 100% YoY growth in DTC revenue ==		=== 100% YoY growth in DTC revenue ===
			[[File:1724558229375256f6e7e80a436a4667dcdc6bee.png]]

	== Market ==		== Market ==

	== Significant trend towards DTC watch sales ==		=== Significant trend towards DTC watch sales ===
			[[File:D56a0a5359c69b45bb2e01dbb28260a0843940ba.png]]

	== Vision and strategy ==		== Vision and strategy ==

	== Growing towards $10M+ revenue by 2025 ==		=== Growing towards $10M+ revenue by 2025 ===
	~~<nowiki>*</nowiki> ''Click here for important information regarding Financial Projections which are not guaranteed~~.''		[[File:4af515c724230f9275a811713108df35a082c3d.png]]

	Other Investments: Marketing & Advertising, New Hires, Celebrity Partnerships, NFTs		=== Other Investments: ===
			Marketing & Advertising, New Hires, Celebrity Partnerships, NFTs

	=== Growth opportunities ===		=== Growth opportunities ===
			[[File:741ebb5fa5429689175ddbe3facc7bd52bf253ea.png]]

	== Owners ==		== Owners ==
	Randy Williams		[[File:Ad494a6b1e0979be36683da5fa8c2024c887ac5c.png]]

			'''Randy Williams'''

	''President & CEO''		''President & CEO''

	Eric Heyward		'''Eric Heyward'''

	''Chief Operating Officer''		''Chief Operating Officer''

>Louis: Created page with "'''The authentic, community-first watch brand''' == Summary == * A brand built for community first—makes customers feel seen and engaged * $2.5M+ sales in 2021, with 100% YoY revenue growth * Featured in NYT, Robb Report, Men's Health, Black Enterprise, & more * 43% repeat customer rate, with 300–400% margins * Poised to dominate an untapped segment of the luxury market == Problem == == The traditional watch industry is stagnant == === and controlled by brands t..."

2022-07-16T06:47:57Z

Created page with "'''The authentic, community-first watch brand''' == Summary == * A brand built for community first—makes customers feel seen and engaged * $2.5M+ sales in 2021, with 100% YoY revenue growth * Featured in NYT, Robb Report, Men's Health, Black Enterprise, & more * 43% repeat customer rate, with 300–400% margins * Poised to dominate an untapped segment of the luxury market == Problem == == The traditional watch industry is stagnant == === and controlled by brands t..."

New page

'''The authentic, community-first watch brand'''

== Summary ==

* A brand built for community first—makes customers feel seen and engaged
* $2.5M+ sales in 2021, with 100% YoY revenue growth
* Featured in NYT, Robb Report, Men's Health, Black Enterprise, & more
* 43% repeat customer rate, with 300–400% margins
* Poised to dominate an untapped segment of the luxury market

== Problem ==

== The traditional watch industry is stagnant ==

=== and controlled by brands that are 75+ years old. ===

* People of color are significantly underrepresented in the watch industry despite being large catalysts to market trends, visibility and new customer adoption.
* A new generation of consumers are seeking authenticity from the brands they interact with after being largely ignored or marketed to on a surface level.

== Solution ==

* A brand built for community first, that makes customers feel seen and engaged
* Distinctive, recognizable design/brand elements that make us easily identifiable
* Poised to dominate an untapped segment of the luxury watch market

== Product ==
STYLISH - Eye-catching rose gold face for an elegant look

LUXURY - High-end double butterfly clasp that adds distinction other brands don't have

STATEMENT - Large face is sure to be noticed

DURABLE - 5 ATM water resistant (50 Meters) so don't worry about getting it wet

CRAFTSMANSHIP - Crafted from 316L surgical-grade stainless steel that won't tarnish or warp and hardened mineral glass to protect against scratches

ADJUSTABLE - Fits up to an 11-inch wrist — links can be added or removed to create the perfect size

FUNCTIONAL - Fully-functional Miyota chronograph with independent sweeping second-hand ensures accuracy

UNIQUE - Distinctive minimalist face featuring the number seven adds subtle charm to your wrist

INTRICATE - Three-dimensional minute/hour indices surrounding the face and engraving on the side of the case show your attention to detail

== Traction ==

== $2.5M+ sales in 2021 ==

=== Press ===

=== Also featured in: ===
Men’s Health, Black Enterprise, Huffpost, Essence, Blavity, The Knot, Cosmopolitan, Ebony

== Customers ==

== Customer reviews ==
Enthusiastic & loyal customer community with raving reviews and extremely high repeat buyer rates

== Business model ==

== 100% YoY growth in DTC revenue ==

== Market ==

== Significant trend towards DTC watch sales ==

== Vision and strategy ==

== Growing towards $10M+ revenue by 2025 ==
<nowiki>*</nowiki> ''Click here for important information regarding Financial Projections which are not guaranteed.''

Other Investments: Marketing & Advertising, New Hires, Celebrity Partnerships, NFTs

=== Growth opportunities ===

== Owners ==
Randy Williams

''President & CEO''

Eric Heyward

''Chief Operating Officer''

== Talley & Twine Team ==
'''Randy Williams'''

Chief Executive Officer

'''Eric Heyward'''

Chief Operating Officer

'''Anika Valentine'''

Fulfillment & Customer Service Manager

'''Jasmine Murray'''

Director of Communication & PR

'''Herberto Horne'''

Director of Business Development

'''Brianna Weaver'''

Influencer Community Manager

'''Megan Smith'''

Office Manager