95.149.241.133 at 20:27, 20 August 2022

2022-08-20T20:27:46Z

← Older revision		Revision as of 21:27, 20 August 2022
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			__INDEX__

>Louis at 19:02, 22 July 2022

2022-07-22T19:02:55Z

← Older revision		Revision as of 20:02, 22 July 2022
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	Customer service evangelist with over 10+ years of experience.		Customer service evangelist with over 10+ years of experience.
			[[Category:Thesis]]
			[[Category:Equities]]

>Louis at 14:16, 17 July 2022

2022-07-17T14:16:39Z

Show changes

>Louis: Created page with "'''The virtual personal shopper for the modern mom''' == Summary == * 💪 +$3.7M in revenue (2021: $1.1M) with less than $400k investment * 🚀 $0 spent on marketing for the first 3 years of operation * 💰 Our customer’s average annual spend is $2k (48% increase last 4 years) * 📈 Lifetime contribution per customer is $725 (5x ROI on current CAC) * 📦 More than 20k orders fulfilled to date == Problem == == The demands of modern moms are growing... == And wi..."

2022-07-17T08:43:14Z

Created page with "'''The virtual personal shopper for the modern mom''' == Summary == * 💪 +$3.7M in revenue (2021: $1.1M) with less than $400k investment * 🚀 $0 spent on marketing for the first 3 years of operation * 💰 Our customer’s average annual spend is $2k (48% increase last 4 years) * 📈 Lifetime contribution per customer is $725 (5x ROI on current CAC) * 📦 More than 20k orders fulfilled to date == Problem == == The demands of modern moms are growing... == And wi..."

New page

'''The virtual personal shopper for the modern mom'''

== Summary ==

* 💪 +$3.7M in revenue (2021: $1.1M) with less than $400k investment
* 🚀 $0 spent on marketing for the first 3 years of operation
* 💰 Our customer’s average annual spend is $2k (48% increase last 4 years)
* 📈 Lifetime contribution per customer is $725 (5x ROI on current CAC)
* 📦 More than 20k orders fulfilled to date

== Problem ==

== The demands of modern moms are growing... ==
And with their disposable income multiplying, their purchase decisions are focused on more than just utilitarian family needs.

=== Instead, they want and expect more—both for themselves and their families. Retail must now deliver an experience that meets their new set of dynamic expectations: ===
Unsurprisingly, the highly fragmented luxury childrenswear market (comprised of thousands of small brands) has never offered a model with the operational dynamism to meet these expectations.

=== Consequently, these modern moms are still stuck choosing between two (2) flawed options: ===

=== ''Online Marketplaces / E-Commerce'' ===

** Time-consuming search
** No personalization
** Pay upfront to shop - not just for the product you keep

=== ''Subscription Services'' ===

* Poor quality product at cheap prices
* Inconsistent & shallow personalization
* On their schedule, not yours

== Solution ==

== We're building the next generation of retail ==
We offer a flexible AI personal shopping service that meets modern moms' dynamic expectations by delivering hyper-personalized, high quality product assortments to shop at home for both seasonal and last-minute needs.

We’re introducing a new kind of luxury shopping experience that empowers moms to delegate shopping for their children to a trusted service finding the high quality products we know she’ll need and love.

== Product ==

== Personal shopping, ==

== On your terms ==
Thanks to our proprietary algorithms and years of amassed data, we're able to provide a more personalized, anticipatory and enjoyable shopping experience for the modern mom that results in higher average spend than other retail models.

== Traction ==

=== Organic growth and sustainable scale without any major investment or advertising spend ===

=== Powerful brand partners ===
We've onboarded over 100+ coveted international vendors including many exclusive, limited distribution designer brands.

=== We are making noise ===
Our small team organically grew our social media following to over 40k, leading to attention from both the press and influential (+1M followers) moms.

We've been featured in top publications such as Forbes, Harpers Bazaar, Popsugar, Business Insider, Modern Luxury, and more.

== Customers ==

== We built a retail experience that modern parents love ==

=== An experience that drives high customer retention and increased spend ===

== Business model ==

== Our business model is tested and ready to scale quickly ==

=== Driven by ongoing operational improvements that have the potential to unlock additional outsized returns ===

== Market ==

== Positioning ourselves to capitalize immediately on a large market opportunity ==

== Competition ==

== Our algorithms drive higher customer spend than the competition ==
----

=== And our market-leading brand position creates strong barriers to entry ===

== Vision and strategy ==

== We want to become the most convenient way to find, discover, and shop the best quality products for children ==

=== And we're building the next generation of retail along the way ===
To accomplish this, we need to:

* Invest in our technology infrastructure, including the re-launch of a more robust and interactive app.
* Reach more people ''faster'' which means meeting, messaging, and serving them wherever they are.
* Invest in an "All-Star" team to ensure "best-in-class" customer experience at scale.

=== Exit strategies ===
The Collective Child is well-positioned to hold appeal with both traditional and e-commerce retailers due the following attributes:

* ''Proprietary technology''
* ''Recurring revenue stream''
* ''Valuable user base (female luxury consumer)''
* ''Expertise in operation model''
* ''Attractive fit into brand portfolio''

As we scale, we will secure more leverage to dominate supply and demand within this retail model.

== Funding ==

== We've achieved $3.7M+ in revenue with less than $400K invested ==
The Collective Child has raised a total of $395K from friends and family and—through our operational expertise—turned it into 4+ years of runway and a 2021 annual revenue of more than $1M.

=== Advisors ===
Our team of highly active advisors is uniquely positioned to provide a diverse perspective within the intersection of retail, technology and finance.

== Founders ==

== A track record of unparalleled execution ==
Sandra is a customer experience evangelist and retail expert with 15+ years of experience. Her business background includes roles at Viacom, CondeNast, and most recently Bloomingdale’s, where she launched multiple Omni-Channel verticals that generated +$40M in new sales.

Born and raised in Venezuela, she is a proud Latinx immigrant with a uniquely rich global perspective growing up in a diverse family with home bases in Venezuela, Lebanon, Egypt, Ecuador, Colombia and New York.

Sandra holds a bachelor’s degree in International Trade and Marketing from the Fashion Institute of Technology, where she graduated Cum Laude and with a competitive scholarship sponsored by Cotton Inc.

Sandra has been featured in Forbes, Glossy, Modern Luxury, and more.

== The Collective Child Team ==
'''Sandra Makarem'''

Founder | CEO

Customer experience evangelist and retail expert with 15+ years of experience. Launched multiple Omni-Channel verticals that generated +$40M in sales.

'''Hayley Zukerberg'''

Fashion & Merchandising

Previously, at Vogue, Narciso Rodriguez. B.S in Design and Applied Arts, Computer Science from Connecticut College.

'''Kenneth Torres'''

Logistics & Warehouse

Previously at Amazon Prime. Managed a team of over 120 associates

'''Sheryl Osillo'''

Customer Success

Customer service evangelist with over 10+ years of experience.

The Collective Child - Revision history

95.149.241.133 at 20:27, 20 August 2022

>Louis at 19:02, 22 July 2022

>Louis at 14:16, 17 July 2022