SKOOT and Wilton London: Difference between pages

Revision as of 17:42, 22 July 2022

Summary

B Corp Wilton London makes cleaning less of a chore with effective products that look & smell great. Their eco-friendly home care products are packed with essential oils, sold D2C and in 300+ UK POS including Ocado & Lakeland. They're raising to further scale the business to meet growing demand.

Live subscription service, supporting 10,000+ D2C digital sales so far
Growing stockist list including Ocado, Robert Dyas, Lakeland and Holland & Barret
We estimate the UK Household cleaning market to be valued at £3.7bn
30% of the household cleaning market is eco, with a global CAGR of 11.8% to 2029

Idea

Cleaning is a dirty business. Traditional home care products are loaded with nasty chemicals, and harmful to our environment. The planet is at crisis point yet the cleaning category hasn’t adapted and we believe there is a gap in the market for a highly effective and stylish eco cleaning brand.

Here at Wilton London, we’re doing things differently. As a B Corp, we believe people can enjoy a sparkly clean home without harming the planet. Our stylishly packaged botanical cleaning products are full of essential oils to make doing chores less of a chore - and with an average of 4.5+ star reviews across our brand, our customers agree.

We’re busy cleaning up the home care market.

In discussions with Sainsburys with regards to our range
Stockists include Ocado, Holland & Barrett, Robert Dyas, Lakeland and Farmdrop
Established Ecommerce business with 10,000+ D2C sales to date
Live growing subscription service with active customer base
Featured in Ideal Home, Metro, Stylist, Daily Mail
11 Products in detergent and cleaning categories

We’re excited to launch our first funding round to enable us to scale up to meet demand and acquire more customers. We plan to split investment over 3 key areas:

40% Capital to fulfil large stock orders and new product development
30% Business development and recruitment
30% Acquisition and retention marketing to expand subscription model

Team

Sam Whigham, Co-Founder

Former advertising creative in global marketing agencies Above and Beyond and VCCP on brands including O2, Easyjet, Microsoft, Compare the Market, EE and Asda.

1st Hons BA in Advertising Design from University of Salford

Mike Perry, Co-Founder

Growth and digital marketing veteran working with DeBeers, Richemont Brand – Dunhill, and Victoria Beckham.

London Business School Alumni, having completed a ‘High Performance Leadership’ short course.

Lauren Jefferies, Part time Supply Chain and Manufacturing Manager

Business Manager, Precisions Bottles Ltd and Euro- Extrusion Ltd

Packaging & Manufacturing specialist with extensive experience. Certified level 2 in Principles of HACCP. NEBOSH certified for Occupational Health & Safety.

Richard Joseph, Strategic and Commercial Advisor

Co-founder and Director of Joseph Joseph

Garfield Smith, Finance and Financial Planning Advisor

Director, Boomerang Media Group, Boomerang Family Limited, Boomerang Ed Limited, Boomerang Club Cards Ltd

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 ==Summary==
-The driver time-bomb is ticking. 50m carbon tonnes & 40k premature deaths from pollution. SKOOT uses proprietary tech to reduce carbon & congestion for every driver. Using "green" navigation we auto offset plus reduce congestion & pollution via lift-sharing. Funds for global roll-out & user growth.
+B Corp Wilton London makes cleaning less of a chore with effective products that look & smell great. Their eco-friendly home care products are packed with essential oils, sold D2C and in 300+ UK POS including Ocado & Lakeland. They're raising to further scale the business to meet growing demand.
-* Live on iOS & Android store with >18K users reaching #20 in app store.
+* Live subscription service, supporting 10,000+ D2C digital sales so far
-* Experienced Board with Advisors from Waze, Facebook and Addison Lee.
+* Growing stockist list including Ocado, Robert Dyas, Lakeland and Holland & Barret
-* Ride-hailing industry worth $85.8Bn growing 16.6% PA.
+* We estimate the UK Household cleaning market to be valued at £3.7bn
-* Awarded Top 50 Fintech Start Up 2021 by TechRound.
+* 30% of the household cleaning market is eco, with a global CAGR of 11.8% to 2029
 ==Idea==
-<vimeo>574045611</vimeo>
+Cleaning is a dirty business. Traditional home care products are loaded with nasty chemicals, and harmful to our environment. The planet is at crisis point yet the cleaning category hasn’t adapted and we believe there is a gap in the market for a highly effective and stylish eco cleaning brand.
-"The night my daughter didn't come home was the catalyst for SKOOT". Greg's daughter spent the night giving lifts to friends via social media, as alternatives are too expensive and include potential stranger danger. SKOOT is a safer, sustainable option for every drive & lift.
+Here at Wilton London, we’re doing things differently. As a B Corp, we believe people can enjoy a sparkly clean home without harming the planet. Our stylishly packaged botanical cleaning products are full of essential oils to make doing chores less of a chore - and with an average of 4.5+ star reviews across our brand, our customers agree.
-We're driving the Carbon Negative Movement today with the 1M Tree Challenge. SKOOT plants a tree for every journey on the platform. Win-win travel.
+We’re busy cleaning up the home care market.
-Whether it's driving on your own, using our "green" navigation, or lift-sharing (as restrictions ease) our in-built features can co-ordinate journeys & share/split costs.
+* In discussions with Sainsburys with regards to our range
+* Stockists include Ocado, Holland & Barrett, Robert Dyas, Lakeland and Farmdrop
+* Established Ecommerce business with 10,000+ D2C sales to date
+* Live growing subscription service with active customer base
+* Featured in Ideal Home, Metro, Stylist, Daily Mail
+* 11 Products in detergent and cleaning categories
-In early pilot discussions with a large Corporate assisting 'Net Zero' targets, together with signed FC partnerships (Forest Green, Bolton Wanderers). Interest from 30+ clubs, festival promoters & venue owners "Giving Fans A Lift".
+We’re excited to launch our first funding round to enable us to scale up to meet demand and acquire more customers. We plan to split investment over 3 key areas:
-Since May '19:
+# 40% Capital to fulfil large stock orders and new product development
+# 30% Business development and recruitment
-* Raised £3.1M, won £75K from Innovate UK
+# 30% Acquisition and retention marketing to expand subscription model
-* Launched Errands feature to help during pandemic, over 1,200 tasks requested to date
-* 2 technology patents applications submitted across US, Aus & Canada
-* Investors include VC Low Carbon Innovation Fund
-Multiple revenue streams:
-* B2B: subscription, charging per active staff member
-* B2C: small fee per mile for liftsharing, additional revenues through in-app gamification
-Fundraising to extend the product, create more revenue streams & increase user activation. Planned launch in the EU, US, Aus & Canada by early 2022.
 ==Team==
-'''Greg Gormley, Co-Founder'''
+'''Sam Whigham, Co-Founder'''
-SKOOT’s CEO. A qualified accountant & previously co-founder of Bink (now worth in excess of £75m), Greg's previous experience includes working for the technology arm of News Corporation together with raising investment & advisor to start-up tech businesses.
+Former advertising creative in global marketing agencies Above and Beyond and VCCP on brands including O2, Easyjet, Microsoft, Compare the Market, EE and Asda.
-'''Mark Stringer, Co-Founder'''
+st Hons BA in Advertising Design from University of Salford
-A marketing expert with 30 years experience working with large Corporate Brands, e.g. Disney, Red Bull, 3, Nando’s. Also Founder of successful agencies, PrettyGreen (PR) & The Producers (experiences).
+'''Mike Perry, Co-Founder'''
-'''Alex Browne, CTO'''
+Growth and digital marketing veteran working with DeBeers, Richemont Brand – Dunhill, and Victoria Beckham.
-CTO, former consultant at Accenture advising large corporates bringing technology concepts to market, formerly Chief Architect at Bink.
+London Business School Alumni, having completed a ‘High Performance Leadership’ short course.
-'''Liad Itzhak, Board Advisor'''
+'''Lauren Jefferies, Part time Supply Chain and Manufacturing Manager'''
-An expert in mobility technology. Waze for 6 years including 3 years post Google's acquisition. Years as one of the Heads of location data at global platform HERE Technologies, the Mercedes & BMW partnership.
+Business Manager, Precisions Bottles Ltd and Euro- Extrusion Ltd
-'''Ashish Devi-King, NED and Investor'''
+Packaging & Manufacturing specialist with extensive experience. Certified level 2 in Principles of HACCP. NEBOSH certified for Occupational Health & Safety.
-Ashish is an investor and NED in SKOOT & Founder of auto-tech M&A & capital raising firm Ridgeback Partners.
+'''Richard Joseph, Strategic and Commercial Advisor'''
-'''Liam Griffin, Board Advisor and Investor'''
+Co-founder and Director of Joseph Joseph
-As CEO of taxi company, Addison Lee, Liam acts as an advisor to SKOOT’s growth & development within the market.
+'''Garfield Smith, Finance and Financial Planning Advisor'''
-'''Hema Patel, Board Advisor'''
+Director, Boomerang Media Group, Boomerang Family Limited, Boomerang Ed Limited, Boomerang Club Cards Ltd
-Global digital expert for Microsoft, Facebook & Adobe focussed on scaling & growth. More recently advisor on the Mayors International Business Programme.
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