Airbnb Inc.: Difference between revisions
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'''Seasonality'''. Seasonality is reflected in the company’s financial performance with bookings building during 1H before trailing off in 2H, but due to revenue being recognized at check-in, Q3 historically represents the strongest quarter for revenue contribution. Particularly in North America and Europe where the company has significant exposure. Higher unearned fees (from service fees collected at time of bookings) in the first two quarters contributes to higher FCF during this period. | '''Seasonality'''. Seasonality is reflected in the company’s financial performance with bookings building during 1H before trailing off in 2H, but due to revenue being recognized at check-in, Q3 historically represents the strongest quarter for revenue contribution. Particularly in North America and Europe where the company has significant exposure. Higher unearned fees (from service fees collected at time of bookings) in the first two quarters contributes to higher FCF during this period. | ||
==Valuation | ==Valuation== | ||
Our $143 price target (12-month) is based on 16x 2022E EV/Sales, or approximately 3x the OTA average of 5x, in line with Airbnb’s 3x faster growth rate that Goldman Sachs Investment Research estimates over the ’19-’24E period attempting to normalize for the distortion of the pandemic. In addition, Goldman Sachs Investment Research's 16x 2022E EV/Sales implies nearly 50x Discounted 2028E EBITDA (Exhibit 23) on a 55% 3yr CAGR (2022-’25E) which is roughly in-line with historical growth-adjusted EBITDA valuation across the Internet sector where EV/EBITDA/growth has trended around 0.8-0.9x. | Our $143 price target (12-month) is based on 16x 2022E EV/Sales, or approximately 3x the OTA average of 5x, in line with Airbnb’s 3x faster growth rate that Goldman Sachs Investment Research estimates over the ’19-’24E period attempting to normalize for the distortion of the pandemic. In addition, Goldman Sachs Investment Research's 16x 2022E EV/Sales implies nearly 50x Discounted 2028E EBITDA (Exhibit 23) on a 55% 3yr CAGR (2022-’25E) which is roughly in-line with historical growth-adjusted EBITDA valuation across the Internet sector where EV/EBITDA/growth has trended around 0.8-0.9x. | ||
==Risks== | |||
===Risks related to the business=== | |||
The COVID-19 pandemic and the impact of actions to mitigate the COVID-19 pandemic have materially adversely impacted and may continue to materially adversely impact our business, results of operations, and financial condition. | |||
We have incurred net losses in each year since inception, and we may not be able to achieve or sustain profitability. | |||
Our Adjusted EBITDA and Free Cash Flow have declined in prior periods, and this trend could continue | |||
Our revenue growth rate has slowed over time, and we expect it to continue to slow in the future. | |||
If we fail to retain existing Hosts or add new Hosts, or if Hosts fail to provide high-quality stays and experiences, our business, results of operations, and financial condition would be materially adversely affected. | |||
If we fail to retain existing guests or add new guests, our business, results of operations, and financial condition would be materially adversely affected | |||
Any further and continued decline or disruption in the travel and hospitality industries or economic downturn would materially adversely affect our business, results of operations, and financial condition. | |||
The business and industry in which we participate are highly competitive, and we may be unable to compete successfully with our current or future competitors. | |||
Laws, regulations, and rules that affect the short-term rental, long-term rental, and home sharing business have limited and may continue to limit the ability or willingness of Hosts to share their spaces over our platform and expose our Hosts or us to significant penalties, which have had and could continue to have a material adverse effect on our business, results of operations, and financial condition. | |||
We are subject to a wide variety of complex, evolving, and sometimes inconsistent and ambiguous laws and regulations that may adversely impact our operations and discourage Hosts and guests from using our platform, and that could cause us to incur significant liabilities including fines and criminal penalties, which could have a material adverse effect on our business, results of operations, and financial condition. | |||
We are subject to regulatory inquiries, litigation, and other disputes, which have materially adversely affected and could materially adversely affect our business, results of operations, and financial condition. | |||
We could face liability for information or content on or accessible through our platform. | |||
Home sharing may not achieve global acceptance. | |||
Maintaining and enhancing our brand and reputation is critical to our growth, and negative publicity could damage our brand and thereby harm our ability to compete effectively, and could materially adversely affect our business, results of operations, and financial condition. | |||
Host, guest, or third-party actions that are criminal, violent, inappropriate, or dangerous, or fraudulent activity, may undermine the safety or the perception of safety of our platform and our ability to attract and retain Hosts and guests and materially adversely affect our reputation, business, results of operations, and financial condition. | |||
Measures that we are taking to improve the trust and safety of our platform may cause us to incur significant expenditures and may not be successful. | |||
Growing focus on evolving environmental, social, and governance issues (ESG) by shareholders, customers, regulators and other stakeholders may impose additional risks and costs on our business. | |||
We rely on traffic to our platform to grow revenue, and if we are unable to drive traffic cost-effectively, it would materially adversely affect our business, results of operations, and financial condition. | |||
Our indebtedness could materially adversely affect our financial condition. | |||
If we are unable to manage the risks presented by our business model internationally, our business, results of operations, and financial condition would be materially adversely affected. | |||
We track certain operational metrics, which are subject to inherent challenges in measurement, and real or perceived inaccuracies in such metrics may harm our reputation and materially adversely affect our stock price, business, results of operations, and financial condition. | |||
Our efforts to create new offerings and initiatives are costly, and if we are unable to successfully pursue such offerings and initiatives, we may fail to grow, and our business, results of operations, and financial condition would be materially adversely affected. | |||
If we fail to comply with federal, state, and foreign laws relating to privacy and data protection, we may face potentially significant liability, negative publicity, an erosion of trust, and increased regulation and could materially adversely affect our business, results of operations, and financial condition. | |||
If we fail to prevent data security breaches, there may be damage to our brand and reputation, material financial penalties, and legal liability, along with a decline in use of our platform, which would materially adversely affect our business, results of operations, and financial condition. | |||
Our platform is highly complex, and any undetected errors could materially adversely affect our business, results of operations, and financial condition. | |||
System capacity constraints, system or operational failures, or denial-of-service or other attacks could materially adversely affect our business, results of operations, and financial condition. | |||
Uncertainty in the application of taxes to our Hosts, guests, or platform could increase our tax liabilities and may discourage Hosts and guests from conducting business on our platform. | |||
We face possible risks associated with natural disasters and extreme weather events (the frequency and severity of which may be impacted by climate change),which may include more frequent or severe storms, extreme temperatures and ambient temperature increases, hurricanes, flooding, rising sea levels, shortages of water, droughts and wildfires, any of which could have a material adverse effect on our business, results of operations, and financial condition. | |||
We may experience significant fluctuations in our results of operations, which make it difficult to forecast our future results. | |||
We currently rely on a number of third-party service providers to host and deliver a significant portion of our platform and services, and any interruptions or delays in services from these third parties could impair the delivery of our platform and services, and our business, results of operations, and financial condition could be materially adversely affected. | |||
We may raise additional capital in the future or otherwise issue equity, which could have a dilutive effect on existing stockholders and adversely affect the market price of our common stock. If we require additional funding to support our business, this additional funding may not be available on reasonable terms, or at all. | |||
The coverage afforded under our insurance policies may be inadequate for the needs of our business or our third-party insurers may be unable or unwilling to meet our coverage requirements, which could materially adversely affect our business, results of operations, and financial condition. | |||
Our community support function is critical to the success of our platform, and any failure to provide high-quality service could affect our ability to retain our existing Hosts and guests and attract new ones. | |||
A significant portion of our bookings and revenue are denominated in foreign currencies, and our financial results are exposed to changes in foreign exchange rates. | |||
The value of our equity investments in private companies could decline, which could materially adversely affect our results of operations and financial condition. | |||
We may have exposure to greater than anticipated income tax liabilities. | |||
Changes in tax laws or tax rulings could materially affect our business, results of operations, and financial condition. | |||
Our ability to use our net operating loss carry forwards and certain other tax attributes may be limited. | |||
Our business depends on attracting and retaining capable management and employees, and the loss of any key personnel could materially adversely affect our business, results of operations, and financial condition. | |||
Consumer use of devices and platforms other than desktop computers creates challenges. If we are unable to operate effectively on these platforms, our business, results of operations, and financial condition could be materially adversely affected. | |||
If we are unable to adapt to changes in technology and the evolving demands of Hosts and guests, our business, results of operations, and financial condition could be materially adversely affected. | |||
We are subject to payment-related fraud and an increase in or failure to deal effectively with fraud, fraudulent activities, fictitious transactions, or illegal transactions would materially adversely affect our business, results of operations, and financial condition. | |||
Our payments operations are subject to extensive government regulation and oversight. Our failure to comply with extensive, complex, overlapping, and frequently changing laws, rules, regulations, policies, legal interpretations, and regulatory guidance could materially adversely affect our business, results of operations, and financial condition. | |||
We are subject to governmental economic and trade sanctions laws and regulations that limit the scope of our offering. Additionally, failure to comply with applicable economic and trade sanctions laws and regulations could subject us to liability and negatively affect our business, results of operations and financial condition. | |||
We are subject to payment network rules and any material modification of our payment card acceptance privileges could have a material adverse effect on our business, results of operations, and financial condition. | |||
We rely on third-party payment service providers to process payments made by guests and payments made to Hosts on our platform. If these third-party payment service providers become unavailable or we are subject to increased fees, our business, results of operations, and financial condition could be materially adversely affected. | |||
Our failure to properly manage funds held on behalf of customers could materially adversely affect our business, results of operations, and financial condition. | |||
If one or more of our counterparty financial institutions default on their financial or performance obligations to us or fail, we may incur significant losses or be unable to process payment transactions. | |||
The failure to successfully execute and integrate acquisitions could materially adversely affect our business, results of operations, and financial condition. | |||
Because we recognize revenue upon check-in and not at booking, upticks or downturns in bookings are not immediately reflected in our results of operations. | |||
If we do not adequately protect our intellectual property and our data, our business, results of operations, and financial condition could be materially adversely affected. | |||
We have been, and may in the future be, subject to claims that we or others violated certain third-party intellectual property rights, which, even where meritless, can be costly to defend and could materially adversely affect our business, results of operations, and financial condition. | |||
Our use of “open source” software could adversely affect our ability to offer our platform and services and subject us to costly litigation and other disputes. | |||
We have operations in countries known to experience high levels of corruption and any violation of anti-corruption laws could subject us to penalties and other adverse consequences. | |||
Our focus on the long-term best interests of our company and our consideration of all of our stakeholders, including our Hosts, guests, the communities in which we operate, employees, shareholders and other stakeholders that we may identify from time to time, may conflict with short- or medium-term financial interests and business performance, which may negatively impact the value of our Class A common stock. | |||
===Risks Related to ownership of the company's Class A Common Stock=== | |||
Our share price may be volatile, and the value of our Class A common stock may decline. | |||
The multi-series structure of our common stock has the effect of concentrating voting control with certain holders of our common stock, including our directors, executive officers, and 5% stockholders, and their respective affiliates, who held in the aggregate 86.3% of the voting power of our capital stock as of December 31, 2021. This ownership will limit or preclude other stockholders’ ability to influence corporate matters, including the election of directors, amendments of our organizational documents, and any merger, consolidation, sale of all or substantially all of our assets, or other major corporate transaction requiring stockholder approval. | |||
We cannot predict the effect our multi-series structure may have on the market price of our Class A common stock. | |||
Future sales of our common stock in the public market could cause our share price to fall. | |||
Under our restated certificate of incorporation, we are authorized to issue 2,000,000,000 shares of Class C common stock. Any future issuance of Class C common stock may have the effect of further concentrating voting control in our Class B common stock, including the Class B common stock held by our founders, and may discourage potential acquisitions of our business and could have an adverse effect on the trading price of our Class A common stock. | |||
If securities or industry analysts do not publish research or publish unfavourable research about our business, our stock price and trading volume could decline. | |||
Future sales and issuances of our Class A common stock or rights to purchase our Class A common stock, including pursuant to our equity incentive plans, or other equity securities or securities convertible into our Class A common stock, could result in additional dilution of the percentage ownership of our stockholders and could cause the stock price of our Class A common stock to decline. | |||
We do not intend to pay dividends for the foreseeable future. Consequently, any gains from an investment in our Class A common stock will likely depend on whether the price of our Class A common stock increases. | |||
Anti-takeover provisions contained in our restated certificate of incorporation and amended and restated bylaws, as well as provisions of Delaware law, could impair a takeover attempt. | |||
Claims for indemnification by our directors and officers may reduce our available funds to satisfy successful third-party claims against us and may reduce the amount of money available to us. | |||
Our restated certificate of incorporation and amended and restated bylaws provide for an exclusive forum in the Court of Chancery of the State of Delaware for certain disputes between us and our stockholders, and that the federal district courts of the United States will be the exclusive forum for the resolution of any complaint asserting a cause of action under the Securities Act of 1933. | |||
===General risk factors=== | |||
The value of our marketable securities could decline, which could adversely affect our results of operations and financial condition. | |||
We incur significant expenses as a result of being a public company, which could materially adversely affect our business, results of operations, and financial condition. | |||
As a public reporting company, we are subject to rules and regulations established by the SEC and Nasdaq regarding our internal control over financial reporting. We may not complete needed improvements to our internal control over financial reporting in a timely manner, or these internal controls may not be determined to be effective, which may adversely affect investor confidence in our company and, as a result, the value of our Class A common stock and your investment. | |||
The failure to successfully implement and maintain accounting systems could materially adversely impact our business, results of operations, and financial condition. | |||
Our results of operations and financial condition could be materially adversely affected by changes in accounting principles. | |||
Avoiding regulation under the Investment Company Act may adversely affect our operations. | |||
==Actions== | ==Actions== |
Revision as of 22:41, 8 Haziran 2022
Summary
Airbnb is a company in the process of building its leading alternative accommodations booking service into a platform that enables vacationers, property owners, experience providers and, importantly, a mobile workforce through a marketplace of services that create an unprecedented degree of fungibility in housing. Beyond simply providing an alternative to hotels for a vacationing family, Airbnb allows a property owner in one city to generate revenue to secure housing in another city. To the extent that a more mobile workforce will be a major feature of post-pandemic society, Airbnb will be a critical part of the ecosystem that enables it. Goldman Sachs sees this, and the platform optionality it creates, along with opportunities in travel and experiences, as one of the most significant early-stage growth propositions in the Internet sector.
While near-term pandemic related headwinds are likely to continue to weigh on financial performance, Airbnb’s share gains relative to others in the online travel space and the lodging space in general (Exhibit 16 - Exhibit 17) reflect the strength of its brand, with ~90% of traffic coming directly to the site, and the value of the marketplace model’s flexibility. With management having significantly reduced costs in the early days of the pandemic, aligning the cost structure around the core alternative accommodations business, the economics of the model at scale are among the most favourable that Goldman Sachs sees in the online travel space. That said, at ~17x ‘22 GSe Sales with a 3yr CAGR of 33% versus comps at 5x on 27% growth Goldman Sachs believes much of this outlook is priced into shares of ABNB already and will look for better entry points.
PM Summary
Airbnb is a company in the process of building its leading alternative accommodations booking service into a platform that enables vacationers, property owners, experience providers and, importantly, a mobile workforce through a marketplace of services that create an unprecedented degree of fungibility in housing. Beyond simply providing an alternative to hotels for a vacationing family, Airbnb allows a property owner in one city to generate revenue to secure housing in another city. To the extent that a more mobile workforce will be a major feature of post-pandemic society, Airbnb will be a critical part of the ecosystem that enables it. Goldman Sachs Investment Research sees this, and the platform optionality it creates, along with opportunities in travel and experiences, as one of the most significant early-stage growth propositions in the Internet sector.
While near-term pandemic related headwinds are likely to continue to weigh on financial performance, Airbnb’s share gains relative to others in the online travel space and the lodging space in general (Exhibit 16 - Exhibit 17) reflect the strength of its brand, with ~90% of traffic coming directly to the site, and the value of the marketplace model’s flexibility. With management having significantly reduced costs in the early days of the pandemic, aligning the cost structure around the core alternative accommodations business, the economics of the model at scale are among the most favorable that Goldman Sachs Investment Research sees in the online travel space. That said, at ~17x ‘22 GSe Sales with a 3yr CAGR of 33% versus comps at 5x on 27% growth Goldman Sachs Investment Research believes much of this outlook is priced into shares of ABNB already and will look for better entry points.
Key investment questions and topics
What’s the addressable market for Airbnb?
There are several components to the market that Airbnb addresses: lodging, experiences, short and long-term housing, host and traveler services, all of which are evolving and in some cases challenging to define. Prior to the pandemic, Goldman Sachs Investment Research estimates the addressable market for travel bookings was nearly $1.5tn annually with lodging making up ~40% of that total. The company sees the addressable market for experiences as $300bn, but growing to $1.4tn over the next 10+ years. While the size of the opportunity created by a more mobile workforce and the fungibility of real estate that Airbnb offers is difficult to quantify at this point, Goldman Sachs Investment Research believes its size could come to outweigh Airbnb’s current core opportunity over time. Regardless, with ~$23bn in bookings in 2020, Goldman Sachs Investment Research believes Airbnb’s current penetration into its addressable market is at most low single-digit percentage points.
What is the impact of the COVID pandemic and expected recovery?
While at its peak the pandemic drove booking declines of +90% among traditional the online travel agents, Airbnb saw bookings decline “only” 67% in 2Q (Exhibit 11). More importantly, the flexibility of the marketplace model allowed Airbnb to adapt to changes in demand and by 3Q bookings declined only 17% y/y, while the OTAs (Booking, Expedia) still experienced nearly 60% declines on average. This came as Airbnb became not only a place to book alternative accommodations viewed as safer than hotels, but also a place to book housing for months as people left cities for less dense alternatives.
While the resurgence of lockdowns has had a negative impact on the leisure travel component of the business, as travel activity begins to increase Goldman Sachs Investment Research expects that the broader selection of accommodation types and locations offered by Airbnb will continue to drive travellers to the platform. For context, Goldman Sachs Investment Research's expected bookings recovery has Airbnb’s 2021 GBV returning to 92% of 2019 levels, compared with ~55% at the OTA’s, as people continue to choose short-distance travels, safer alternatives to hotels, and long-term stays amid the pandemic. Beyond the pandemic, Goldman Sachs Investment Research believes the consumer adoption that Airbnb is seeing currently will lead to ongoing growth and engagement as travellers choose to take advantage of the platform’s broad offerings and a workforce / student population with more flexibility leverages Airbnb to enable that lifestyle.
Can Airbnb expand its take rate?
Though the 3% Airbnb charges hosts on average is considerably lower than the roughly 15% OTA’s charge hotels, Airbnb charges travellers a booking fee (Exhibit 2) that results in a total take rate of ~13%, with a 12.7% bookings margin (net revenue as % of gross booking value) reported in 2019. While Goldman Sachs Investment Research doesn’t expect Airbnb will look to raise take rates on a standalone basis, it does expect the company will continue to develop value-add services for travellers and hosts that will add to the company’s revenue growth relative to bookings. Goldman Sachs Investment Research expects the company will add at least 100bps to booking margins over the next 3-5 years by offering financing, home upkeep, concierge, and other services.
What are the competitive risks?
As with the rest of the travel space, Goldman Sachs Investment Research sees Google as the biggest competitive risk to Airbnb. While Goldman Sachs Investment Research doesn’t see Google getting into the alternative accommodations space directly, at least not in the near/medium term, its position at the top of the funnel for so many travellers does represent the biggest risk that Goldman Sachs Investment Research sees to Airbnb’s +90% organic traffic as the company looks to grow both its supply of hosts and travellers. Beyond Google, Expedia’s Vrbo and Booking.com’s supply of alternative accommodations represent some competitive threat, as do other regional competitors and potential new entrants. That said, Goldman Sachs Investment Research believes that the challenged financial position of the OTAs and the traffic challenges they currently face limit their ability to effectively compete.
How much of a risk are regulatory issues?
Major cities around the world have viewed Airbnb as violating local ordinances governing rent control, zoning, public safety, and taxation, among others. The company has negotiated solutions with many of these jurisdictions that in many cases involved taking down large numbers of listed properties, restricting certain types of stays, and collecting/remitting lodging and other taxes. Despite these efforts, Airbnb still has a number of these issues outstanding, though Goldman Sachs Investment Research believes the company will be able to address these in largely the same way. Uniquely, the company is the only US internet company with a significant presence in China. This creates risks both in terms of the company’s ability to operate in the country and in the data that must be communicated.
Valuation & key risks
Our $143 price target (12-month) is based on 16x 2022E EV/Sales, or approximately 3x the OTA average of 5x, in line with Airbnb’s ~3x faster growth rate over the ’19-’24E period, attempting to normalize for the distortion of the pandemic. In addition, Goldman Sachs Investment Research's 16x 2022E EV/Sales implies nearly 50x Discounted 2028E EBITDA (Exhibit 23) on a 55% 3yr CAGR (2022-’25E) which is roughly in-line with historical growth-adjusted EBITDA valuation across the Internet sector where EV/EBITDA/growth has trended around 0.8-0.9x. (vs. 0.85x implied for ABNB).
Key risks: (+) User growth, experiences opportunity, stronger travel recovery; (-) Regulation, competition, rising customer acquisition costs, and weaker travel recovery.
Company overview
Airbnb operates a global alternative accommodation (short-term stay, vacation rental) marketplace, allowing hosts to offer stays and experiences to guests through the company’s platform across the web and mobile devices. Listings on the platform include private rooms, entire homes, luxury villas, treehouses, igloos, and a wide variety of experiences, in roughly 100k cities across 220+ countries/regions. Airbnb generates revenue through service fees, net of incentives and refunds, charged to both hosts and guests that are recognized upon check-in. Gross Bookings Value (GBV) represents the total dollar value of all bookings made on the platform in a period. GBV is inclusive of host earnings, service fees, cleaning fees, and taxes, net of cancellations and alterations.
In 2019, the geographic split of nights/experiences booked based on listing region was 43% EMEA, 29% North America, 18% APAC, and 10% LatAm. With differences in average daily rate across regions, this split of nights/experiences resulted in a GBV mix of 38% EMEA, 42% NA, 13% APAC, and 7% LatAM in 2019.
Total Nights & Experiences grew 31% y/y in 2019 to 327mn, driving GBV to $38bn (+29% y/y) led by healthy growth across regions. The majority of the platform’s bookings have come from nights. In 2019, revenue grew 32% to reach $4.8bn representing a bookings margin of 12.7% (vs. 12.4% in 2018). Adj. EBITDA losses widened to $253mn with margins (as % of GBV) deteriorating by 130 bps to -0.7% on investments in growth initiatives and technical infrastructure.
Over the longer-term, the company expects EBITDA margins of greater than 30% (as % of sales) on greater scale and operational efficiencies.
Growth
Gross Booking Value growth is primarily a function of Nights / Experiences bookings growth and gross daily rates.
- Nights / Experiences growth. Owing to declines in bookings in 9M20 driven by COVID-19, Goldman Sachs Investment Research expects 2020 Nights / Experiences to decline by 44% and grow at a CAGR of 40% between FY20-23E benefiting from the following factors:
- Listings growth. With the platform unlocking the potential for hosts to earn supplemental income by listing rooms/homes, the number of active listings increased 30% in 2019 to 5.7mn. By making the onboarding process seamless and empowering hosts with information and tools to manage their listings, Airbnb continues to see strong growth in the number of hosts on the platform and high retention among hosts. In 2019, the number of hosts grew 21% while 84% of revenue came from stays with existing hosts (at least one completed guest check-in before Dec-2018). As of 9M20, active listings have stayed stable at 5.6mn with deterioration in host revenue retention owing to bookings decline.
- Guests growth. Through the platform, guests look to experience unique stays that were difficult to access before Airbnb, experience places the way locals do, live in spaces that feels like home, and are competitively priced vs. hotels. The company has seen strong guest growth, reaching 54mn in 2019 (+30% y/y vs. +40% in 2018). The company enjoys strong guest loyalty owing to its large global network, unique experiences offered, and product innovation. 69% of the total revenue last year came from stays by repeat guests with at least one prior booking. For the 9M20 period, the platform has still seen 14mn new active bookers with deterioration in guest revenue retention owing to bookings decline.
- Global coverage. Guests get to choose authentic experiences (including cabins, farms, boats, castles, yurts, igloos, treehouses, lighthouses, private islands) from a wide coverage of listings spanning roughly 100k cities across 220+ countries and regions, many of which are not served by hotels. As per a report commissioned by Airbnb in 2018, at least 2/3rds of guest arrivals took place outside traditional tourist districts even in popular destinations. Expanding further and primarily increasing depth in earlier stage geographies will be a tailwind for growth long-term.
- Opportunities in length of stay. Long-term stay was one of the fastest growing categories for the company in 2019. During the 9M20 period, while short-term stay bookings declined ~81% y/y in April, long-term stay declined only 13% in this month and saw y/y growth between May and September 2020. 24% of the total nights booked on the platform were long-term stays (vs. 14% in 2019 and 13% in 2018). Beyond the current pandemic, Goldman Sachs Investment Research sees opportunities for the lines between work and travel to blur further as work-from-home enables longer-term stays.
- Gross daily rate. Gross daily rate rose 16% y/y in 3Q20 to $130 owing to faster recovery in North America and mix-shift towards entire home listings in non-urban destinations which have higher daily rates. Goldman Sachs Investment Research expects daily rates to be at ~$124 for FY20 & 2021 and decline until 2023 as pricing trends normalize post-COVID and lower rate regions (e.g., LatAm) increase within the overall mix.
Profitability
Adj. EBITDA losses widened to $253mn in 2019 with margins deteriorating by ~130bps to -0.7% (as % of GBV) on investments in growth initiatives and technical infrastructure. Near-term, Goldman Sachs Investment Research expected in investments in product to drive some deleverage as the company continues to invest in its platform and product. Over the longer-term, the company expects EBITDA margins of greater than 30% on scale benefits to gross margin and leverage on sales & marketing.
Industry overview
Addressable Market
As per the company, the serviceable addressable market (SAM) amounts to $1.5Tn, comprised of a short-term stays market of $1.2Tn (based on the company’s estimate of 6.5bn paid overnight trips) and a ~$300bn market for Experiences (based on global tourist spend on attractions & experiences). Expanding this over the next 10+ years to incorporate growth in population, higher trip frequency, adding longer-term stays, and expanding experience opportunities equates to a TAM of ~$3.4Tn (Short-term stays: $1.8Tn; Experiences: $1.4Tn, Long-term stays: $200bn). Based on Gross Bookings of $37.9bn in 2019, the company’s SAM penetration reached ~2.5%.
Competition
Apart from hotels which have been promoting direct channels and focusing on loyalty programs, Airbnb competes primarily with Booking.com and Expedia in the travel accommodation space. As the company has scaled up its operations over the past few years, the number of nights & experiences booked on the platform has reached the levels of Expedia’s (Exhibit 9) in recent times.
In terms of booking margin, the delta with Booking.com (Exhibit 10) reflects the scope for uptick in host fees (which currently account for ~3% of overall booking value). However, instead of aggressively increasing host fees, Goldman Sachs Investment Research believes the company is more likely to focus on generating additional revenue by offering ancillary services such as financing, home upkeep, concierge, and other services, in order to support host growth and retention.
Airbnb’s gross bookings grew nearly 5x of Booking/Expedia’s between 2Q-4Q19 (Exhibit 11) as the latter faced the twin challenges of Google’s meta search platform and hotel supplier’s direct efforts. With the onset of the pandemic in 2020, Airbnb’s gross bookings have recorded sharp declines, although still lower than the ones recorded by Booking and Expedia. As lockdown restrictions eased across geographies and travel recovered during the summer months of 3Q20, gross bookings at Airbnb declined only by 17%, in sharp contrast to the 45%+ declines experienced by the other OTAs. Goldman Sachs Investment Research attributes this out-performance to the differentiated inventory offered by Airbnb which under pandemic protocols came to be viewed a safer option to hotels and as an alternative to long-term rentals for people who left cities for less dense alternatives. Even with the OTAs trying to grow their alternative accommodation business, Goldman Sachs Investment Research believes their stretched balance sheets (2020E net debt of $5.2bn and $2.0bn ex-investments for Expedia & Booking.com, respectively) are likely to limit their ability to invest in this space.
Traffic
Comparing traffic across Airbnb and OTAs such as Booking.com and Expedia highlights Airbnb’s stronger growth in traffic and engagement over the last one year. In-line with the gross bookings data, Airbnb saw higher traffic growth than its peers in the pre-COVID months and recorded fewer declines during 2Q20 when the travel industry was the worst affected. While travel activity recovered to some extent in 3Q, trends have softened in 4Q as per reported data from OTAs and comScore (Exhibit 12). However, in the scenario of a longer-term recovery in the travel space going forward, Goldman Sachs Investment Research believes, Airbnb’s differentiated inventory and solid brand positions it better than its peers.
Investment framework
Within Goldman Sachs Investment Research's investment framework, it looks for companies exposed to the strongest growth drivers, high degrees of operating leverage, management focus on disruptive innovation within large underlying industries, and, in a sector that offers few of them, real competitive barriers or sustainable advantages in technology, scale, and/or business model. In particular, Goldman Sachs Investment Research looks for strong network effects, a high ratio of revenue to customer acquisition costs, and strategies to exploit the growth in internet as a whole.
Upon determining attractive and sustainable business models, Goldman Sachs Investment Research layers on valuation to determine its best investment ideas. Goldman Sachs Investment Research looks for attractive valuations relative to the growth rates and returns that Goldman Sachs Investment Research believes companies can sustain. Those are the companies that Goldman Sachs Investment Research believes investors will be best served to own, particularly when current growth multiples undervalue those opportunities in its framework.
Based on Goldman Sachs Investment Research's growth, leverage, innovation, and competition (GLIC) framework analysis and the stock’s current valuation, it believes Airbnb (ABNB) warrants a Neutral rating.
Growth
Pre-pandemic, Airbnb grew at a significantly faster rate than its peers, albeit from a smaller base and recorded smaller declines during 2Q20 which was the worst affected quarter for all travel companies (Exhibit 16 - Exhibit 17). During this period, long-term stays was one of the growth drivers for the company with positive growth y/y every month between May–September amid the work-from-home option followed by people across the globe. With this flexibility likely continuing beyond the current pandemic, Goldman Sachs Investment Research sees further growth opportunities being driven by Airbnb’s long-term stay offering as well as the liquidity it creates for property owners.
Additionally, with any recovery in travel, Goldman Sachs Investment Research expects the company to be better positioned for customers seeking unique experiences at competitive rates versus hotels. While Airbnb’s Gross Booking Value was ~30% of the average GBV of Booking.com and Expedia in 2018, Goldman Sachs Investment Research expects this share to go to 60% by FY24 (Exhibit 16).
Leverage
The company acquires customers through both paid and direct channels, with 77% of traffic coming unpaid or direct in 2019 vs. 91% unpaid or direct in 9M20. Airbnb’s unique supply (relative to hotel-heavy peers) and strong brand, in Goldman Sachs Investment Research's view, enable the company to better navigate many of the high-cost paid channels (e.g., Google) its online travel peers (Booking Holdings, Expedia, etc.) are more reliant on. In addition, nearly 70% of revenue was generated by repeat guests in 2019 (vs. ~50% in 2015), further driving customer acquisition efficiencies. On other side of its marketplace, existing hosts and direct host relationships drive supply efficiency, too. In 2019, more than 80% of revenue came from existing hosts while ~80% of hosts that joined the platform in 2019 came directly. Goldman Sachs Investment Research believes these factors have enabled the company to gain higher sales & marketing spend efficiencies as compared to its other OTAs (Exhibit 18). Goldman Sachs Investment Research measures leverage as incremental margin, which is calculated as (2023 adjusted EBITDA – 2019 adjusted EBITDA) / (2023 sales – 2019 sales), using GS estimates. Airbnb ranks 8th in Goldman Sachs Investment Research's coverage group on leverage.
Innovation
Enabling people to trust strangers and share/live in their accommodations is a key innovation introduced by the company in the travel space. This has been facilitated by seamless communication between hosts & guests prior to booking, secure global online payments for booking purposes, setting up cleanliness standards, background checks in specific countries and sharing reviews of the place on the platform post-stay. During 2019, 85% of the overall stays had at least one review from the host or a guest. Goldman Sachs Investment Research uses a 50%/50% blend of TTM product development expense and TTM product development expense as a percentage of gross profit to quantify the level of innovation at a company. Airbnb ranks 7th on innovation in Goldman Sachs Investment Research's coverage owing to its high absolute dollar R&D spend and as % of gross profit.
Competitive advantage
Goldman Sachs Investment Research measures competitive advantage using a 50%/50% blend of (i) a qualitative (1-4) rank where 4 represents high levels of competitive advantage and (ii) NTM market share for the respective addressable markets. Airbnb ranks 12th in Goldman Sachs Investment Research's coverage in terms of competitive advantage. The company’s competitive moat lies in its differentiated accommodation offerings spanning private rooms, entire houses, luxury villas, treehouses, igloos, cabins, castles boats and a wide variety of experiences, in roughly 100k cities across 220+ countries/regions. Customers choose the platform as they get to live in unique places that may not be accessible otherwise and also get to experience newer markets the way locals do. While the major OTAs are focusing on growing their alternative accommodation business, search results for apartments on these platforms are often skewed towards smaller, independent hotels. From a supply perspective, hosts’ preference towards Airbnb as compared to traditional OTAs is more likely to stem from greater customer support availability and lack of channel conflicts at the former. Additionally, Goldman Sachs Investment Research believes Airbnb’s strong brand drives lower customer acquisition costs, greater customer loyalty which could create upside for its growth flywheel over time.
Financial model
Goldman Sachs Investment Research believes Airbnb’s growth will be driven mostly by nights/experiences growth (40% CAGR between 2020-23) as the opportunity expands beyond travel to longer-term stays. Goldman Sachs Investment Research expects GBV/booking to decline to $112 by 2024 (vs. Goldman Sachs Investment Research's expectation of $124 in 2020) as the mix-shift impact from booking of entire home listings moderates and pricing trends normalize post-COVID with lower rate regions (e.g., LatAm) increasing within the overall mix.
Goldman Sachs Investment Research expects Adj EBITDA profitability beginning in H2 2021 vs. -5.3% (-0.7% of Bookings) in 2019 driven by strong top-line performance alongside scale benefits delivering operating leverage primarily within sales & marketing as well as efficiencies in gross margin.
Goldman Sachs Investment Research forecasts adjusted EBITDA margins expanding to 15.3% of revenue (2.1% of Bookings) by 2023 though Goldman Sachs Investment Research anticipates the company will continue to invest in the business to drive growth, putting the company’s longer term target margins of greater than 30% of sales well beyond the window that Goldman Sachs Investment Research forecasts.
Seasonality. Seasonality is reflected in the company’s financial performance with bookings building during 1H before trailing off in 2H, but due to revenue being recognized at check-in, Q3 historically represents the strongest quarter for revenue contribution. Particularly in North America and Europe where the company has significant exposure. Higher unearned fees (from service fees collected at time of bookings) in the first two quarters contributes to higher FCF during this period.
Valuation
Our $143 price target (12-month) is based on 16x 2022E EV/Sales, or approximately 3x the OTA average of 5x, in line with Airbnb’s 3x faster growth rate that Goldman Sachs Investment Research estimates over the ’19-’24E period attempting to normalize for the distortion of the pandemic. In addition, Goldman Sachs Investment Research's 16x 2022E EV/Sales implies nearly 50x Discounted 2028E EBITDA (Exhibit 23) on a 55% 3yr CAGR (2022-’25E) which is roughly in-line with historical growth-adjusted EBITDA valuation across the Internet sector where EV/EBITDA/growth has trended around 0.8-0.9x.
Risks
The COVID-19 pandemic and the impact of actions to mitigate the COVID-19 pandemic have materially adversely impacted and may continue to materially adversely impact our business, results of operations, and financial condition.
We have incurred net losses in each year since inception, and we may not be able to achieve or sustain profitability.
Our Adjusted EBITDA and Free Cash Flow have declined in prior periods, and this trend could continue
Our revenue growth rate has slowed over time, and we expect it to continue to slow in the future.
If we fail to retain existing Hosts or add new Hosts, or if Hosts fail to provide high-quality stays and experiences, our business, results of operations, and financial condition would be materially adversely affected.
If we fail to retain existing guests or add new guests, our business, results of operations, and financial condition would be materially adversely affected
Any further and continued decline or disruption in the travel and hospitality industries or economic downturn would materially adversely affect our business, results of operations, and financial condition.
The business and industry in which we participate are highly competitive, and we may be unable to compete successfully with our current or future competitors.
Laws, regulations, and rules that affect the short-term rental, long-term rental, and home sharing business have limited and may continue to limit the ability or willingness of Hosts to share their spaces over our platform and expose our Hosts or us to significant penalties, which have had and could continue to have a material adverse effect on our business, results of operations, and financial condition.
We are subject to a wide variety of complex, evolving, and sometimes inconsistent and ambiguous laws and regulations that may adversely impact our operations and discourage Hosts and guests from using our platform, and that could cause us to incur significant liabilities including fines and criminal penalties, which could have a material adverse effect on our business, results of operations, and financial condition.
We are subject to regulatory inquiries, litigation, and other disputes, which have materially adversely affected and could materially adversely affect our business, results of operations, and financial condition.
We could face liability for information or content on or accessible through our platform.
Home sharing may not achieve global acceptance.
Maintaining and enhancing our brand and reputation is critical to our growth, and negative publicity could damage our brand and thereby harm our ability to compete effectively, and could materially adversely affect our business, results of operations, and financial condition.
Host, guest, or third-party actions that are criminal, violent, inappropriate, or dangerous, or fraudulent activity, may undermine the safety or the perception of safety of our platform and our ability to attract and retain Hosts and guests and materially adversely affect our reputation, business, results of operations, and financial condition.
Measures that we are taking to improve the trust and safety of our platform may cause us to incur significant expenditures and may not be successful.
Growing focus on evolving environmental, social, and governance issues (ESG) by shareholders, customers, regulators and other stakeholders may impose additional risks and costs on our business.
We rely on traffic to our platform to grow revenue, and if we are unable to drive traffic cost-effectively, it would materially adversely affect our business, results of operations, and financial condition.
Our indebtedness could materially adversely affect our financial condition.
If we are unable to manage the risks presented by our business model internationally, our business, results of operations, and financial condition would be materially adversely affected.
We track certain operational metrics, which are subject to inherent challenges in measurement, and real or perceived inaccuracies in such metrics may harm our reputation and materially adversely affect our stock price, business, results of operations, and financial condition.
Our efforts to create new offerings and initiatives are costly, and if we are unable to successfully pursue such offerings and initiatives, we may fail to grow, and our business, results of operations, and financial condition would be materially adversely affected.
If we fail to comply with federal, state, and foreign laws relating to privacy and data protection, we may face potentially significant liability, negative publicity, an erosion of trust, and increased regulation and could materially adversely affect our business, results of operations, and financial condition.
If we fail to prevent data security breaches, there may be damage to our brand and reputation, material financial penalties, and legal liability, along with a decline in use of our platform, which would materially adversely affect our business, results of operations, and financial condition.
Our platform is highly complex, and any undetected errors could materially adversely affect our business, results of operations, and financial condition.
System capacity constraints, system or operational failures, or denial-of-service or other attacks could materially adversely affect our business, results of operations, and financial condition.
Uncertainty in the application of taxes to our Hosts, guests, or platform could increase our tax liabilities and may discourage Hosts and guests from conducting business on our platform.
We face possible risks associated with natural disasters and extreme weather events (the frequency and severity of which may be impacted by climate change),which may include more frequent or severe storms, extreme temperatures and ambient temperature increases, hurricanes, flooding, rising sea levels, shortages of water, droughts and wildfires, any of which could have a material adverse effect on our business, results of operations, and financial condition.
We may experience significant fluctuations in our results of operations, which make it difficult to forecast our future results.
We currently rely on a number of third-party service providers to host and deliver a significant portion of our platform and services, and any interruptions or delays in services from these third parties could impair the delivery of our platform and services, and our business, results of operations, and financial condition could be materially adversely affected.
We may raise additional capital in the future or otherwise issue equity, which could have a dilutive effect on existing stockholders and adversely affect the market price of our common stock. If we require additional funding to support our business, this additional funding may not be available on reasonable terms, or at all.
The coverage afforded under our insurance policies may be inadequate for the needs of our business or our third-party insurers may be unable or unwilling to meet our coverage requirements, which could materially adversely affect our business, results of operations, and financial condition.
Our community support function is critical to the success of our platform, and any failure to provide high-quality service could affect our ability to retain our existing Hosts and guests and attract new ones.
A significant portion of our bookings and revenue are denominated in foreign currencies, and our financial results are exposed to changes in foreign exchange rates.
The value of our equity investments in private companies could decline, which could materially adversely affect our results of operations and financial condition.
We may have exposure to greater than anticipated income tax liabilities.
Changes in tax laws or tax rulings could materially affect our business, results of operations, and financial condition.
Our ability to use our net operating loss carry forwards and certain other tax attributes may be limited.
Our business depends on attracting and retaining capable management and employees, and the loss of any key personnel could materially adversely affect our business, results of operations, and financial condition.
Consumer use of devices and platforms other than desktop computers creates challenges. If we are unable to operate effectively on these platforms, our business, results of operations, and financial condition could be materially adversely affected.
If we are unable to adapt to changes in technology and the evolving demands of Hosts and guests, our business, results of operations, and financial condition could be materially adversely affected.
We are subject to payment-related fraud and an increase in or failure to deal effectively with fraud, fraudulent activities, fictitious transactions, or illegal transactions would materially adversely affect our business, results of operations, and financial condition.
Our payments operations are subject to extensive government regulation and oversight. Our failure to comply with extensive, complex, overlapping, and frequently changing laws, rules, regulations, policies, legal interpretations, and regulatory guidance could materially adversely affect our business, results of operations, and financial condition.
We are subject to governmental economic and trade sanctions laws and regulations that limit the scope of our offering. Additionally, failure to comply with applicable economic and trade sanctions laws and regulations could subject us to liability and negatively affect our business, results of operations and financial condition.
We are subject to payment network rules and any material modification of our payment card acceptance privileges could have a material adverse effect on our business, results of operations, and financial condition.
We rely on third-party payment service providers to process payments made by guests and payments made to Hosts on our platform. If these third-party payment service providers become unavailable or we are subject to increased fees, our business, results of operations, and financial condition could be materially adversely affected.
Our failure to properly manage funds held on behalf of customers could materially adversely affect our business, results of operations, and financial condition.
If one or more of our counterparty financial institutions default on their financial or performance obligations to us or fail, we may incur significant losses or be unable to process payment transactions.
The failure to successfully execute and integrate acquisitions could materially adversely affect our business, results of operations, and financial condition.
Because we recognize revenue upon check-in and not at booking, upticks or downturns in bookings are not immediately reflected in our results of operations.
If we do not adequately protect our intellectual property and our data, our business, results of operations, and financial condition could be materially adversely affected.
We have been, and may in the future be, subject to claims that we or others violated certain third-party intellectual property rights, which, even where meritless, can be costly to defend and could materially adversely affect our business, results of operations, and financial condition.
Our use of “open source” software could adversely affect our ability to offer our platform and services and subject us to costly litigation and other disputes.
We have operations in countries known to experience high levels of corruption and any violation of anti-corruption laws could subject us to penalties and other adverse consequences.
Our focus on the long-term best interests of our company and our consideration of all of our stakeholders, including our Hosts, guests, the communities in which we operate, employees, shareholders and other stakeholders that we may identify from time to time, may conflict with short- or medium-term financial interests and business performance, which may negatively impact the value of our Class A common stock.
Risks Related to ownership of the company's Class A Common Stock
Our share price may be volatile, and the value of our Class A common stock may decline.
The multi-series structure of our common stock has the effect of concentrating voting control with certain holders of our common stock, including our directors, executive officers, and 5% stockholders, and their respective affiliates, who held in the aggregate 86.3% of the voting power of our capital stock as of December 31, 2021. This ownership will limit or preclude other stockholders’ ability to influence corporate matters, including the election of directors, amendments of our organizational documents, and any merger, consolidation, sale of all or substantially all of our assets, or other major corporate transaction requiring stockholder approval.
We cannot predict the effect our multi-series structure may have on the market price of our Class A common stock.
Future sales of our common stock in the public market could cause our share price to fall.
Under our restated certificate of incorporation, we are authorized to issue 2,000,000,000 shares of Class C common stock. Any future issuance of Class C common stock may have the effect of further concentrating voting control in our Class B common stock, including the Class B common stock held by our founders, and may discourage potential acquisitions of our business and could have an adverse effect on the trading price of our Class A common stock.
If securities or industry analysts do not publish research or publish unfavourable research about our business, our stock price and trading volume could decline.
Future sales and issuances of our Class A common stock or rights to purchase our Class A common stock, including pursuant to our equity incentive plans, or other equity securities or securities convertible into our Class A common stock, could result in additional dilution of the percentage ownership of our stockholders and could cause the stock price of our Class A common stock to decline.
We do not intend to pay dividends for the foreseeable future. Consequently, any gains from an investment in our Class A common stock will likely depend on whether the price of our Class A common stock increases.
Anti-takeover provisions contained in our restated certificate of incorporation and amended and restated bylaws, as well as provisions of Delaware law, could impair a takeover attempt.
Claims for indemnification by our directors and officers may reduce our available funds to satisfy successful third-party claims against us and may reduce the amount of money available to us.
Our restated certificate of incorporation and amended and restated bylaws provide for an exclusive forum in the Court of Chancery of the State of Delaware for certain disputes between us and our stockholders, and that the federal district courts of the United States will be the exclusive forum for the resolution of any complaint asserting a cause of action under the Securities Act of 1933.
General risk factors
The value of our marketable securities could decline, which could adversely affect our results of operations and financial condition.
We incur significant expenses as a result of being a public company, which could materially adversely affect our business, results of operations, and financial condition.
As a public reporting company, we are subject to rules and regulations established by the SEC and Nasdaq regarding our internal control over financial reporting. We may not complete needed improvements to our internal control over financial reporting in a timely manner, or these internal controls may not be determined to be effective, which may adversely affect investor confidence in our company and, as a result, the value of our Class A common stock and your investment.
The failure to successfully implement and maintain accounting systems could materially adversely impact our business, results of operations, and financial condition.
Our results of operations and financial condition could be materially adversely affected by changes in accounting principles.
Avoiding regulation under the Investment Company Act may adversely affect our operations.
Actions
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