Salesforce's mission is to be the world's #1 CRM (Customer Relationship Management) company, focusing on empowering businesses to connect with their customers, partners, and employees in innovative ways. They prioritize customer success, innovation, and social responsibility, guided by core values such as trust, customer obsession, innovation, and equality.
Salesforce operates in cloud-based CRM solutions, providing a wide range of products and services, including sales, marketing, service, analytics, and more. Their key revenue drivers are Salesforce Cloud, Service Cloud, Sales Cloud, Marketing Cloud, and Salesforce Platform.
In the CRM market, Salesforce faces competition from companies like Microsoft, Oracle, and SAP. They also invest in sustainability efforts, pledging to reach net-zero greenhouse gas emissions and investing in renewable energy. Salesforce has a strong leadership team and continues to expand its global footprint through acquisitions and partnerships to maintain its position as a CRM market leader and drive innovation.