Rouchon Industries, Inc., doing business as Swiftech, engages in engineering, manufacturing, and distributing thermal management devices for microprocessors and electronic components for the computer industry. It offers air cooling products, including CPU heat sinks, chipset heat sinks, SMC and graphics card heat sinks, fans, and accessories and spare parts; liquid cooling systems comprising liquid cooling kits, water blocks, radiators, pumps, fittings, reservoirs, and accessories and spare parts; and thermoelectric cooling products. The company was founded in 1994 and is headquartered in Long Beach, California.