Summary
Manchester United plc, together with its subsidiaries, owns and operates a professional sports team in the United Kingdom. The company operates Manchester United Football Club, a professional football club. It develops marketing and sponsorship relationships with international and regional companies to leverage its brand. The company also markets and sells sports apparel, training and leisure wear, and other clothing featuring the Manchester United brand; and sells other licensed products, such as coffee mugs and bed spreads featuring the Manchester United brand and trademarks, as well as distributes these products through Manchester United branded retail centers and e-commerce platforms, and through the company's partners' wholesale distribution channels. In addition, it distributes live football content directly, as well as through commercial partners; broadcasts television rights relating to the Premier League, Union of European Football Associations club competitions, and other competitions; and delivers Manchester United programming through MUTV television channel to territories worldwide. Further, the company offers a direct to consumer subscription mobile application; and operates Old Trafford, a sports venue with 74,239 seats, as well as invests in properties. Manchester United plc was founded in 1878 and is based in Manchester, the United Kingdom.
Manchester United PLC unlocks the future of football with a thrilling takeover opportunity.
With a mission to maintain its position as one of the world's leading football clubs, both on and off the pitch, Manchester United PLC aims to provide entertaining and competitive football that delights fans worldwide. The club offers a range of products and services, including match tickets, merchandise, and exclusive digital content, catering to the needs of its loyal fanbase.[1]
Manchester United PLC designs its products and services with the intention of meeting the desires and expectations of its global fanbase. The club's objectives encompass achieving sporting success by competing at the highest level, securing trophies, and maximizing commercial revenue through various avenues such as sponsorship deals, merchandising, and broadcasting rights.[2]
Market
Total Addressable Market
The Total Addressable Market (TAM) in this context is defined as the global sport market. According to the Sports Global Market Report 2023, the global sport market grew from $486.61 billion in 2022 to $512.14 billion in 2023, demonstrating a compound annual growth rate (CAGR) of 5.2%. The report predicts that the sport market will continue to expand, reaching $623.63 billion in 2027, with a CAGR of 5.0% from 2023 to 2027.[3]
Serviceable Available Market
The Serviceable Available Market (SAM) refers to the global football market size, which attained a value of US$ 3.2 billion in 2022 and is projected by the IMARC Group to grow to US$ 4.0 billion by 2028, showcasing a compound annual growth rate (CAGR) of 4% from 2023 to 2028.[4]
Competition
Domestic competitors
Manchester City: Located in the same city, Manchester City represents a significant local rival. The club has witnessed a surge in success in recent years, challenging Manchester United's dominance within the city and the English Premier League.
Liverpool: A historically successful club with a massive fan base, Liverpool consistently competes with Manchester United for league titles and trophies, both domestically and in European competitions.
Chelsea, Arsenal, and Tottenham Hotspur: These London-based clubs boast strong financial backing and competitive squads, providing consistent challenges to Manchester United's pursuit of glory.
International competitors
Real Madrid and Barcelona: These Spanish powerhouses have a rich history and global recognition, frequently competing with Manchester United for top talent and titles in European competitions.
Bayern Munich: As the most successful club in German football, Bayern Munich consistently poses a formidable challenge on the domestic and European stages.
Paris Saint-Germain: Backed by significant financial resources, this French club has risen in prominence in recent years and represents a strong competitor in the global football landscape.
References
- ↑ https://www.manutd.com/
- ↑ https://www.nyse.com/quote/XNYS:MANU
- ↑ https://www.globenewswire.com/en/news-release/2023/05/03/2660537/28124/en/Global-Sports-Market-Forecast-to-2032-Sector-is-Expected-to-Reach-623-63-Billion-in-2027-at-a-CAGR-of-5.html#:~:text=The%20global%20sports%20market%20grew,(CAGR)%20of%205.2%25.
- ↑ https://www.imarcgroup.com/football-market