Future Development

Supermarket Average trolley price
Morrisons £342
Asda £342
Tesco £361
Ocado £368
Sainsbury's £371
Waitrose £377
2018 FY 2019 FY 2020 FY 2021 FY 2022 FY 2023 E 2024 E 2025 E 2026 E 2027 E
Total Revenue 22,479 23,534 22,416 24,727 23,310 26,807 30,828 35,452 40,770 46,885

Magnitude: Millions (M)

Discounted Cash Flow

Fiscal Year 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
FCF 345 447 529 NA 194 214 235 258 284 313
Projection Year 1 2 3 4 5
Present Value 227 265 310 362 423

Magnitude: Millions (M)

WACC 6.21%
Sum of PV of FCF 1,585
Growth rate 4.50%
Terminal Value 25,801
Present Value of Terminal Value 19,089
Enterpise Value 20,674
(+) cash 333
(-) Debt 3,757
Equity Value 17,250
Diluted Shares Outstanding 2,451
Implied share price 7
Current share price 3.65

Magnitude: Millions (M)

Sensitivity Table
Growth Rate
7 3.50% 4.00% 4.50% 5.00% 5.50%
WACC 5.21% 6.943521281 5.17055606 5.17055606 6.943521281 17.96682183
5.71% 10.11775476 6.896522233 6.896522233 10.11775476 62.28769622
6.21% 10.11775476 6.896522233 6.896522233 10.11775476 62.28769622
6.71% 6.943521281 5.17055606 5.17055606 6.943521281 17.96682183
7.21% 4.11841452 3.340505278 3.340505278 4.11841452 7.037923491