Phoenix Group Holdings plc operates in the long-term savings and retirement business in Europe. The company operates through four segments: UK Heritage, UK Open, Europe, and Management Services. It provides a range of pensions and savings products to support people across various stages of the savings life cycle. The company manages Heritage in-force life and pensions policies; and offers and manages long term savings and pensions products. Its products include with-profits and unit-linked funds, and annuities; and workplace pensions, and individual savings and retirement solutions. The company serves individuals, corporates, and employers. It has a strategic partnership with abrdn plc, TCS, and HSBC. Phoenix Group Holdings plc was founded in 1782 and is based in London, the United Kingdom.


Risks

As with any investment, investing in Phoenix Group Holdings carries a level of risk. Overall, based on the Phoenix Group Holdings' adjusted beta (i.e. 2.12), the degree of risk associated with an investment in Phoenix Group Holdings is 'low'.

Here, to estimate the adjusted beta, we used the iShares MSCI World ETF to represent the market portfolio; and in terms of the time period and frequency of observations, we used five years of monthly data (i.e. 60 observations in total), which is supported by a study and is the most common choice. The beta value in a future period has been found to be on average closer to the mean value of 1.0, and because valuation is forward-looking, it is logical to adjust the raw beta so it more accurately predicts a future beta. In addition, here, we have assumed that for an investment to be considered 'high' risk, it must have a beta value of 1.5 or more. Further information about the beta ratings can be found in the appendix section of this report.

The key risks can be found below. For us, currently, the biggest risk to the valuation of the company relates to the strong competition for its products and services from a growing list of established and new competitors (i.e. competition risk).

Appendix

Economic links to cash flow patterns

Economic links to cash flow patterns
Cash flow type Introduction Growth Shake out Mature Decline
Operating - + +/- + -
Investing - - +/- - +
Financing + + +/- - +/-

Beta risk profile

Beta value Risk rating
0 to 0.50 Low
0.50 to 1.50 Medium
1.50 to 3.00 High
3.00 and above Extremely high

Phoenix adjusted beta calculation

Date iShares MSCI World ETF unit price (USD) Phoenix share price (GBP) iShares MSCI World ETF unit price change (%) Phoenix share price change (%)
01/11/2019 96.76 745.50
01/12/2019 98.78 749.00 2.09% 0.47%
01/01/2020 97.73 758.00 -1.06% 1.20%
01/02/2020 89.67 691.20 -8.25% -8.81%
01/03/2020 77.93 626.60 -13.09% -9.35%
01/04/2020 86.36 601.00 10.82% -4.09%
01/05/2020 90.70 616.20 5.03% 2.53%
01/06/2020 92.14 644.00 1.59% 4.51%
01/07/2020 96.65 658.60 4.89% 2.27%
01/08/2020 102.96 692.00 6.53% 5.07%
01/09/2020 99.52 688.20 -3.34% -0.55%
01/10/2020 96.53 662.40 -3.00% -3.75%
01/11/2020 108.94 716.80 12.86% 8.21%
01/12/2020 112.41 700.60 3.19% -2.26%
01/01/2021 111.49 674.80 -0.82% -3.68%
01/02/2021 114.27 710.00 2.49% 5.22%
01/03/2021 118.49 734.20 3.69% 3.41%
01/04/2021 123.61 711.40 4.32% -3.11%
01/05/2021 125.60 735.60 1.61% 3.40%
01/06/2021 126.57 676.40 0.77% -8.05%
01/07/2021 128.83 679.40 1.79% 0.44%
01/08/2021 132.02 623.40 2.48% -8.24%
01/09/2021 126.46 645.60 -4.21% 3.56%
01/10/2021 133.84 656.60 5.84% 1.70%
01/11/2021 131.10 640.20 -2.05% -2.50%
01/12/2021 135.32 653.20 3.22% 2.03%
01/01/2022 128.32 660.20 -5.17% 1.07%
01/02/2022 124.58 618.60 -2.91% -6.30%
01/03/2022 128.16 614.00 2.87% -0.74%
01/04/2022 117.42 609.00 -8.38% -0.81%
01/05/2022 117.94 637.60 0.44% 4.70%
01/06/2022 106.88 590.40 -9.38% -7.40%
01/07/2022 115.57 643.80 8.13% 9.04%
01/08/2022 110.28 602.40 -4.58% -6.43%
01/09/2022 99.95 526.80 -9.37% -12.55%
01/10/2022 107.42 542.40 7.47% 2.96%
01/11/2022 115.44 588.80 7.47% 8.55%
01/12/2022 109.25 608.60 -5.36% 3.36%
01/01/2023 117.01 640.80 7.10% 5.29%
01/02/2023 113.98 633.40 -2.59% -1.15%
01/03/2023 117.67 546.40 3.24% -13.74%
01/04/2023 119.79 591.80 1.80% 8.31%
01/05/2023 118.60 552.40 -0.99% -6.66%
01/06/2023 124.52 531.80 4.99% -3.73%
01/07/2023 128.54 550.20 3.23% 3.46%
01/08/2023 125.70 521.00 -2.21% -5.31%
01/09/2023 120.17 482.20 -4.40% -7.45%
01/10/2023 117.11 453.80 -2.55% -5.89%
01/11/2023 127.78 465.20 9.11% 2.51%
01/12/2023 133.02 535.20 4.10% 15.05%
01/01/2024 134.20 505.40 0.89% -5.57%
01/02/2024 140.28 497.30 4.53% -1.60%
01/03/2024 144.91 552.60 3.30% 11.12%
01/04/2024 139.17 489.80 -3.96% -11.36%
01/05/2024 145.71 496.20 4.70% 1.31%
01/06/2024 147.49 521.50 1.22% 5.10%
01/07/2024 149.97 547.00 1.68% 4.89%
01/08/2024 154.18 565.50 2.81% 3.38%
01/09/2024 156.91 559.50 1.77% -1.06%
01/10/2024 153.73 491.20 -2.03% -12.21%
01/11/2024 160.13 492.00 4.16% 0.16%
Phoenix beta and adjusted beta value
Beta Adjusted beta Comment(s)
Consistent (monthly) intervals between data points 0.73 0.82 Here, when there is no valuation event, we have assumed that the share price is the same as the previous month, and, therefore, there has been no change in the share price. For example, there was no Phoenix valuation event in January 2022, so we have assumed that the valuation of Phoenix is the same in January 2022 as the previous month of December 2020 (at 9.25p), and, therefore, the share price change in January is 0%.
Inconsistent intervals between data points 2.28 1.85 Because there's only seven Phoenix valuation events, and, therefore, seven, available data points, calculating beta based on inconsistent intervals between data points seems to be the best approach.