SMI Culture & Travel Group Holdings Limited, an investment holding company, provides cross-media services in the People's Republic of China. The company's cross-media services include production and distribution of films and television dramas; online and film advertisements; and creation, production, and distribution of new media contents, and online and film advertisements, as well as agency operations for film directors, scriptwriters, artists, and travel business. It provides TV program and production related services, holds scripts and synopses, as well as publication, editing, adaptation, and distribution rights; invests in films and TV programs; and provides software development and IT consultation services. The company was formerly known as SMI Culture Group Holdings Limited and changed its name to SMI Culture & Travel Group Holdings Limited in September 2016. SMI Culture & Travel Group Holdings Limited was founded in 2004 and is based in Wanchai, Hong Kong. SMI Culture & Travel Group Holdings Limited operates as a subsidiary of SMI Investment (HK) Limited.