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Plant & Co. Brands Ltd., a health and wellness company, provides plant-based food products in Canada. It offers breakfast cereal and other plant-based food products under the Holy Crap and Yamchops brands. The company was formerly known as Eurolife Brands Inc. and changed its name to Plant & Co. Brands Ltd. in December 2020. Plant & Co. Brands Ltd. was incorporated in 2014 and is based in Vancouver, Canada.